Transcript ppt file

Upcoming:
Read Expt 1 in Brooks for Tuesday
Read Loftus and Sacks For Thursday
Read Vokey Thursday the 6th
Idea Journals Due on the 6th!
The textbook Cognition will be on reserve
in the library.
Feature Integration Theory
•Early visual
system parses
scene into features
represented in
“feature maps”
•“Attention
Spotlight” can be
moved across an
overlay of these
feature maps to
bind features
together
Feature Integration Theory
• What term does Treisman use to describe the
bundle of features at a specific location?
Feature Integration Theory
• Object Files are mental (neural?)
representations of the features associated
with an object
– whenever an object is selected by attention its
features are bound and an object file is “opened”
– when the features of that object change, the object
file is updated
Feature Integration Theory
• How did Treisman et al. test whether the
visual system uses object files?
Feature Integration Theory
• Priming: observers are faster to respond to
something they’ve just seen
Feature Integration Theory
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Feature Integration Theory
G
+
N
Feature Integration Theory
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Feature Integration Theory
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Feature Integration Theory
G
+
Feature Integration Theory
What Letter?
Feature Integration Theory
• What was the result?
Feature Integration Theory
• What was the result?
– Naming was faster if the prime occurred in the
same box, even though the object had moved
Feature Integration Theory
• What was the result?
– Naming was faster if the prime occurred in the
same box, even though the object had moved
• Interpretation?
Feature Integration Theory
• What was the result?
– Naming was faster if the prime occurred in the
same box, even though the object had moved
• Interpretation?
– visual system establishes object files (e.g. a box
with a G in it) and updates them as the location
and features of the object change
Overview of Memory
RETRIEVAL
• Atkinson-Shiffrin Model
ATTENTION
Sensory
Signals
Sensory
Memory
Short-Term
Memory
Long-Term
Memory
REHEARSAL
“Types” of Memory
• Sensory Memory
– brief ( < 1 second)
– preattentive / parallel processing (very
large capacity)
Sensory Memory
Capacity
• Describe a simple experiment that could
measure the capacity of “memory”
Capacity
• Describe a simple experiment that could
measure the capacity of “memory”
• Briefly present some letters or digits and then
ask the subject to report them
– Called “whole report”
Capacity
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Capacity
F S F E
G S+ A U
T O C G
Capacity
“Recall as many letters as you can”
Capacity
• George Sperling - Systematic investigation of
memory capacity
– Result: subjects accurately recall 3 or 4 items
– What can you conclude from this result?
Capacity
• Could it be that subjects had encoded but
failed to retrieve the information?
Capacity
• For example: what if recalling interferes with
memory?
• How could you modify the experiment to
measure the instantaneous capacity, before
any forgetting can occur?
Capacity
• Partial Report - briefly present letters or digits
and ask subject to report only some of them
“Report the letters in the row
indicated by the arrow”
Capacity
+
Capacity
U E S B
O D+W A
I B V S
Capacity
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Capacity
+
Capacity
Which Letters?
Capacity
• Partial Report
• Result: subjects can recall any 3 or 4 letters
that are indicated by the arrow !
Capacity
• Partial Report
• Result: subjects can recall any 3 or 4 letters
that are indicated by the arrow !
• What does this mean about the capacity of
memory?
Capacity
• There is some part of the perception system
that stores huge amounts of information…
– in fact, if only a single letter is probed,
instantaneous capacity is seen to be unlimited
Duration
• There is some part of the perception system
that stores huge amounts of information…
• But for how long? How would you design an
experiment to measure the duration of this
high-capacity memory system?
Duration
• There is some part of the perception system
that stores huge amounts of information…
• But for how long? How would you design an
experiment to measure the duration of this
high-capacity memory system?
• Vary the onset of the probe
Duration
• Partial Report
# of letters
potentially
recalled
10
4
0
0 ms
500 ms
never
Probe Delay
Duration
• Partial Report
10
# of letters
potentially 4
recalled
0
0 ms
500 ms
Delay
never
Interpretation:
1. Information dwells in a brief storage “buffer”
2. duration of storage lasts about 1/2 of one second
Iconic Memory
• a brief storage of “raw data” in the visual
system
Echoic Memory
• Auditory information is stored in a similar
sensory “buffer”
– Echoic memory seems to last for several seconds
Properties of Sensory Memory
1. Brief (iconic ~500ms; echoic ~2 seconds)
Properties of Sensory Memory
1. Brief (iconic ~500ms; echoic ~2 seconds)
2. Virtually unlimited capacity
Properties of Sensory Memory
1. Brief (iconic ~500ms; echoic ~2 seconds)
2. Virtually unlimited capacity
3. pre-attentive