Transcript Forgetting

Forgetting
Encoding Failure
Storage Decay
Retrieval Failure
Encoding Failure
Test Your Memory
Which is the real penny?
Encoding Failure
Penny activity: “Don’t encode what we
don’t need.”
 No encoding / no LTM.

Storage Decay
 Memory storage decays over time
 Lack of rehearsal accelerates decay
 Ebbinghaus’s forgetting curve
Bahrick’s Spanish vocabulary study- memory
loss leveled off after three years
Ebbinghaus’s Forgetting Curve
Retrieval Failure
• The memory encoded, stored, but
can’t access the memory.
Types of Retrieval Failure
Proactive Interference
• The disruptive effect
of prior learning on
the recall of new
information. (New
info messed up by
old info)
If you call your new girlfriend your
old girlfriend’s name.
Types of Retrieval Failure
Retroactive Interference
• The disruptive effect
of new learning on
the recall of old
information. (old info
messed up by the new)
• “Positive transfer”
When you finally remember this
years locker combination, you
forget last years.
Motivated Forgetting
Why does it exist?
One explanation is
REPRESSION:
• psychoanalytic theoryFreud’s theory of
repression
• Contradicts theory that
emotions / stress
hormones strengthen
memories
Forgetting
My Trip To Cheesecake Factory
You go to the Cheesecake Factory for dinner. You
are seated at a table with a white tablecloth.
You study the menu. You tell the female server
you want Avocado Egg Rolls, extra sauce,
Roadslide Sliders, Thai Lettuce Wraps, and
Chino-Latino Steak (medium). You also order a
Cherry Coke from the beverage list. A few
minutes later the server returns with your
Avocado Egg Rolls. Later the rest of the meal
arrives. You enjoy it all, except the ChinoLatino Steak is a bit overdone.
Cheesecake factory
How did you order the steak?
Was the red tablecloth checkered?
What did you order to drink?
Did a male server give you a menu?
Memory Construction
“To remember our past is to revise it.”
• We sometimes alter
our memories as we
encode or retrieve
them.
• Your expectations,
schemas,
environment may
alter your memories.
Misinformation Effect
• Elizabeth Loftus (over 200 experiments)
• Incorporating misleading information into one’s
memory of an event.
• IOW: Our memory is influenced by the
language of the question…
• Huge implications for questioning eyewitnesses,
or retrieval of memory in abuse cases…
• Youngest and oldest (around 5 and 75) are
most susceptible
Misinformation Effect
Leading Question: About how fast were the
vehicles going when they smashed into each
other?
Or… When they ran into each other?
Source Amnesia
Source attribution
Forgetting, or attributing the wrong source
to an experience, or memory
One of the frailest parts of our memory
3-5 years old- source memory develops
(prefrontal cortex)
Where have I seen that person before..?
Who told me about that…?
Discerning True and False
Memories
Experienced memories recalled with more detail
Imagined memories recall the gist (main idea)
Basic questions (gist) run risk of eliciting
imaginative memories (therapists, investigators)
Can’t judge a memory by how real it feels…
… or by persistence of memory.
Types of Amnesia
Anterograde Amnesia


Post-accident amnesia (remember the old,
but not the new)
Often TBI (part of brain?)
Retrograde Amnesia
New memory but not the old
Pre-accident amnesia