Transcript U1S09_S10_Lesson_3 - U1S09-2010-Spring

Business English Upper Intermediate
U1S09
John Silberstein
[email protected]
Agenda
•Metaphors
•Planning: Planning Tools
•Wiki Link:
http://u1s09-2010-spring.wikispaces.com/
Metaphors
What is a Metaphor?
a word or phrase literally
denoting one kind of object or
idea used in place of another to
suggest a likeness or analogy
between them.
Metaphors
What is an Idiom?
a group of words whose
meaning considered as a unit is
different from the meanings of
each word considered
separately
An idiom is a type of a
metaphor.
Metaphors
What is an Idiom?
a group of words whose
meaning considered as a unit is
different from the meanings of
each word considered
separately
Metaphors
Examples
we're "revved up”
we're excited
planting a seed
gently introduce someone to an
insight or idea
Metaphors
Examples
Belt tightening
Reduce expenses
bite the bullet
to make a difficult or painful
decision; to take a difficult step
Blockbuster
a big success; a huge hit
Metaphors
Explain the following Metaphors
“Bring to the party” or “Bring to the
table”
“Take a stab at” or “Take a cut at” or
“Take a whack at”
Blow me away
Level the playing field
Run out of steam
Metaphors
Explain the following Metaphors
Up to speed
Firing on all cylinders
Running on empty
Over your head
Ping me
Metaphors
Explain the following Metaphors
I don't have the bandwidth for that
Off track; Off course; Out of
bounds; Off base; Off the wall; In
left field; Out to lunch
Knock your socks off
Make it happen
Metaphors
Explain the following Metaphors
Feeding frenzy
Raise the bar
Slam dunk
Over my dead body
I'll do it or die trying
Marketing
Planning Tools: BCG Growth Share Matrix
The BCG Growth Share Matrix is a portfolio planning
model developed by Bruce Henderson of the Boston
Consulting Group in the Early 70’s. It is based on the
observation that a company’s business units can be
classified into four categories based on combinations of
market growth and market share relative to the largest
competitor.
This tool assumes that an increase in relative market
share will result in an increase in revenues. This tool also
assumes that in order to increase market share requires
an increase in investment (or expenditure of cash).
Marketing
Planning Tools: BCG Growth Share Matrix
Market Growth Rate
High
Low
Question marks are rapidly growing
rapidly and thus are consuming
large amounts of cash, but
because they have low market
shares they do not generate large
amounts of revenue. The net result
is a large amount of net cash
consumption. If market share
growth continues it can become a
Star or if cash consumption
continues, it may become a Dog.
Stars generate large amounts of
cash because of their strong
relative market share, but also
consume large amounts of cash
due to their relatively high market
share growth rate. There cash flow
tends to balance out. If a Star can
maintain its market share and can
become a cash cow when the
market growth slows.
Dogs have low market share
and low growth rate and thus
neither generate nor
consume a large amount of
cash. Dogs are cash traps
because of the money tied
up in a business that has
little potential
As leaders in a mature market, cash
cows exhibit a return on assets that is
greater than the market growth rate
and thus consume more cash than
they consume. These business units
should be “milked”, extracting profits
and investing as little as possible.
Cash cows provide the cash to turn
Question Marks into Stars and to
finance Stars so they can become
Cows.
Relative Market Share
High