Transcript Big Data and Analytics

BIG DATA AND
ANALYTICS
DO YOU NEED IT? WHAT IS HYPE AND WHAT IS FACT?
OVERVIEW
• Introduction
• What is Big Data
• What is the Big Data Stack
• Advanced Analytics Landscape
• Visual Tools, Cloud, Staffing
• Unified Data Platform, Machine Learning, Decision Management Platform
• External Data, Data Streams, Rich Media
• Outlook for 2015 and beyond
WHAT IS BIG DATA?
WHAT IS THE CLOUD?
STAFFING FOR BIG DATA
UNIFIED DATA ARCHITECTURE
MACHINE LEARNING
STREAMING DATA/IOT
DECISION MANAGEMENT
• Rich media is an Internet advertising term for a Web page ad that uses advanced
technology such as streaming video , downloaded applet s (programs) that interact
instantly with the user, and ads that change when the user's mouse passes over it. For
example:
• An ad for a Hollywood movie that includes a streaming video sample of a scene from the
movie
• A mouse cursor that is changed to an image on a particular Web site if the user requests
it (for example, a cursor that changes to a tiny red question mark on a site like
whatis.com)
• A standard-size banner ad that includes an inquiry form about ISDN installation,
capturing the user's filled-in personal information, and telling the user they will be
contacted by a company representative - all simply by interacting with an ad on an
online publisher's Web page
• Advertiser servers of rich media ads that use Java applets or components may also serve
regular GIF images to people whose browsers don't support Java well.
NOW WHAT?
THANK YOU
• Roger Clark
• [email protected]