Transcript Web site hosting - University of Southampton

Web publishing
Adam Warren
Department of Adult Continuing Education
University of Southampton
Seven steps
assemble resources
 develop design and template
 test and modify design
 create Web site
 check site and test all links
 publish site to Web server
 check site and update

The Web publishing cycle
Internet
web
site
your PC
publish
test
server
develop
test
HTML + multimedia
serve
store
And then...

Getting visitors to return
 adding
content - regularly
 having topical material
 exchanging links

Keeping the site fresh
 re-design
every couple of years
 updating or removing stale content
The target audience

What do they want from your site?
 information?
 entertainment?
 goods

or services?
Who are they?
 home,
business or education?
 age or level of experience?
 level of PC and connection?
Technical issues

PC, WebTV or WAP phone?
 screen

Browser type and version?
 HTML

resolution and colours
3.2? HTML 4? CSS? Layers? XML?
Plug-ins?
 Microsoft? Apple?

Macromedia? Real?
Connection speed?
 modem,
cable modem, wireless, LAN?
Adam Warren
[email protected]
023 8059 4486
Department of Adult Continuing Education
University of Southampton