Transcript Web Administrators Group Meeting

Web Administrators Group
Meeting
July 2013
Agenda
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WAG Meetings
Governance Overview
Digital Marketing Team Structure
Content Presentation
Liferay Questions
Open Surgery
What Are WAG Meetings?
Monthly Meetings
Open to Administrators and Web Managers
Opportunity to share knowledge and best
practice
 Keep you up to date with Liferay development
 A chance for you to ask questions
 A chance to deal with development queries
Governance Overview
WHY?
HOW?
WHEN?
Web Governance - WHY?
The liferay project aims to create a website that is:
Clear
Professional
Engaging
One Voice
For all visitors
To achieve this we as stakeholders in the website need to:
Understand our
Responsibility
Ensure we are
accountable
Work to a set of
guidelines
Work together
This can only be achieved through a governance process
Web Governance - How?
 By introducing committees and groups to
ensure there is communication and decision
making in the process
 By creating defined responsibility within the
process
 By ensuring everyone understands how
website change happens
Web Governance Structure
Web Steering
Committee
Provides direction & ensures that
UEA.ac.uk stays in line with
University strategy
Web Content Working Group
Web Administrators Group
Responsible for setting the
website strategy and development
of UEA.ac.uk
Sharing best practice and
dealing with day to day
issues to ensure UEA.ac.uk
runs smoothly
Roles & Responsibilities
Web Lead
Web Manager
Web Administrator
Strategic thinking and
future direction planning
Responsible for factually
correct copy
Day to day site
maintenance
Web Governance - When?
Governance Process to Date
 Presentation has been given to all HOS or
representatives
 All HOS have been asked to name Web Manager
and Web Administrator/s
 Committees and groups have all been set up
 Process for change management being set up
2 stages will need to be considered
 Aiming for staged rollout from mid
August/September
Digital Marketing Team
Chris Hill
Digital Marketing
Manager
Andy Christmas
Website Officer
Terence Tasker
Chloe Lynn
Website
Administrator
Laurie Eaves
Vacancy
Website
Administrator
Jono Read
Social Media
Coordinator
Content Presentation
Presenting content within
UEA.ac.uk
Chloe Lynn
Overview
When creating content, there are a few guidelines to bear in mind .
Is your content:
• Tailored to your audience?
• Accurate and up-to-date?
• Accessible?
• Formatted correctly?
Does your content:
• Include keywords relevant to the subject?
• Include a “call to action” for the user?
• Sum up all the main points?
• Users tend to scan rather than read the web and tend to be goal-oriented
or task focused.
• More information is available in the Writing for Web Guidelines
Creating and formatting content
When creating or editing content in Liferay:
• Use title case for page titles and image link headings
• Use sentence case for on-page headings and portlet
toppers (available in the new theme)
• Use portlet toppers if creating web content in the new
theme. Note: portlet toppers should summarise
content on the page.
• Use the ‘Paste from Word’ icon when pasting content
from Word or another word processor application. This
will ensure your content is free from any unnecessary
formatting.
Making your content accessible and
user-friendly
• Make your hyperlinks accessible; link to text
describing the page or email address you are
linking to and avoid use of ‘click here’ (this also
helps with SEO)
• Make sure your URL is friendly and unique (free
of any unnecessary characters or numbers)
• If your picture serves a purpose other than
decoration, make it accessible by adding
alternative text
• Use heading styles for all headings on your page
(this will also help improve your SEO)
Enhancing your Search Engine
Optimisation (SEO)
• When creating new pages, make sure you give
your page a description (through the Manage >
Site Pages > SEO menu option). Page descriptions
act as search result summary text and can make a
page easier to understand / more appealing for
customers using search engines to get to a page.
• Make your web content work for you. Use
keywords within your web content that visitors to
the site would expect to find associated with the
page’s topic
Navigation
• Make appropriate use of the left hand navigation. Left hand
navigation should be used to direct visitors to child /sibling pages
within your site only. If you want to link users to an external page,
use hyperlinks on your page content to do this.
• Allow visitors to get used to the site navigation conventions. Don’t
use image links or right-hand hyperlinks to replicate the left hand
navigation.
• Make effective use of image links – image links can be used either
– as visual menus on a parent page which link through to child pages
beneath or
– as a right hand call to action – which either takes users through to a
task they can complete (e.g. a form) or through to a specific site (e.g.
Visit Norwich)
Further Resources
• Writing for the Web Guide:
http://www.uea.ac.uk/is/liferay/Writing+for+the
+Web+Guidelines
• Liferay Training Guide:
http://www.uea.ac.uk/mac/digitalmarketing/content-managementsystem/Liferay+Training+Guide
Web Administrators Group
Meeting
Questions?