Transcript What Can Web 2.0 Offer?

http://www.ukoln.ac.uk/web-focus/events/conferences/aukml-2006/
What Can Web 2.0 Offer?
(to UK media librarians and the AUKML
organisation)
Brian Kelly
UKOLN
University of Bath
Bath
Acceptable Use Policy
Recording/broadcasting of this talk,
taking photographs, discussing the
content using email, instant
messaging, Blogs, SMS, etc. is
Email
[email protected] permitted providing distractions to
others is minimised.
Resources bookmarked using 'AUKML-2006' tag
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Contents
Introduction
• About me and UKOLN
Web 2.0
• What is it?
• Blogs
• Social bookmarking
• Geo-based service
Deployment Strategies
• User focus
• Supporting enthusiasts
• Risk assessment
 Mashups
 Wikis
 Comms tools
 Microformats
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 Org. benefits
 Pilots
 Training
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About Me
Brian Kelly:
• UK Web Focus: a Web advisory post
based at UKOLN
• Funded by JISC and MLA to advise
HE/FE and cultural heritage sectors
• Web enthusiasts since Jan 1993
UKOLN:
• National centre of expertise in digital
information management
• Located at the University of Bath
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Web 2.0
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather
than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Always beta
• Clean URIs
• Remix and mash-ups
 Syndication (RSS)
• Architecture of participation
 Blogs & Wikis
 Social networking
 Social tagging
(folksonomies)
Web2MemeMap, Tim O’Reilly,
• Trust and openness
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2005
Web 2.0
Blogs (1)
Openness
Syndication
Collaboration
Blogs – social
phenomenon of the
C21st.
Need for information
professionals to:
• Understand Blogging
& related technologies
(e.g. Technorati)
• Understand Blogging
culture & techniques
• Make use of Blogs to
support business
Are you aware of the benefits of using Blogs
functions
rather than static HTML pages: content which
can be repurposed;
ability for comments; …
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Web 2.0
Blogs (2)
How do you keep
informed of
developments?
• Do you use a
dedicated Blog
reader?
• Are you alerted of
changes to key
Blogs?
• Do you focus on the
content, and avoid
the distractions of
ads, etc.
BlogBridge
desktop Blog
reader.
You
are
Bloglines – –
aa
Web-based
Blog
reader.
You
are
http://www.bloglines.com/myblogs
informed of changes since you last viewed the
page.
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Openness
Syndication
Collaboration
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Web 2.0
Wikis
http://www.ukoln.ac.uk/interop-focus/community/index/
http://www.ukoln.ac.uk/interop-focus/community/index/
http://www.writely.com/
IWMW2006_Information_About_Social_Aspects
IWMW2006_Discussion_Group_Notes_for_Group_A
Openness
Syndication
Collaboration
Wikis – collaborative
Web-based authoring
tools
I use Wikis for:
• Collaborative
papers (avoiding
emailed MS Word
file around)
• Note-taking
at events
• Social discussions at
events
Writely – Web-based
Remember
when notesword
wereprocessor
trapped inorthe non-interoperable
Wiki?
Does
it inmatter,
it does
theneed
job no longer be
world
flip charts
&information
paper.
This
the case.
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Web 2.0
Sharing - Flickr
http://www.flickr.com/search/
http://www.flickr.com/photos/tags/
?w=all&q=iwmw2006&m=text
iwmw2006/interesting/?page=6
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Openness
Network effect
Syndication
Collaboration
Web 2.0 includes
community-building
You can help support
your communitybuilding by making it
easy to share photos at
events such as this
conference
Simply suggest a tag
e.g. ‘AUKML-2006’ and
encourage delegates to
upload their photos
using this tag
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Web 2.0
Sharing – del.icio.us
http://del.icio.us/lisbk/AUKML-2006
Openness
Network effect
Syndication
Collaboration
Another aspect of sharing is
sharing bookmarks
This can be used to:
• Manage your
bookmarks
• Allow others to
contribute resources
• Allow lists of bookmarks
to be repurposed (e.g.
embed in Web pages)
• Carry out impact
analysis
Who
else
bookmarked
this
resources?
What
are
interests?
The
can
be integrated
into
third
party
Web
sites
using
a simple
Viewbookmarks
of thehas
RSS
feeds
using
RSS
Panel
(note
this
is atheir
Firefox
extension
(I
similar
interests)
Howmanagement
many have bookmarked my
resource?
JavaScript
code
(provided
by del.icio.us)
and
nothave
part
of del.icio.us)
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centre
of
expertise
in digital
information
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Web 2.0
Microformats (1)
Tags
Collaboration
Microformats:
• Highlight of WWW 2006
• Semantic markup on the cheap – builds on
existing XHTML pages
• No need for complex software
• See <http://microformats.org/>
Using microformats:
• Add some simple semantics using <span>, <div>,
etc. classes:
<span class="fn">Brian Kelly</span>
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• Firefox plugins, harvesters, etc can process the
semantic markup e.g. add names to your Outlook
contacts, events to your Google calendar, etc
• Bath Univ created thousands of pages with
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expertise in digital information
microformats
usingmanagement
simple tweak to Perlwww.ukoln.ac.uk
scripts 
Web 2.0
Tags
Collaboration
Microformats (2)
http://www.worldcupkickoff.com/england/
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/sessions/kelly
Pages
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on IWMW
2006 Web site have
microformats
Plugins such as Tails
display contact and
event details & allow
them to be uploaded
to Outlook, Google
Calendar, etc
World Cup Web site also has microformats. This
avoids the cumbersome downloading dates, entering
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calendar,
selecting import, finding file, …
Web 2.0
Web As A Platform
http://upcoming.org/event/69469/
Network
Users
Tags
Collaboration
Upcoming.org has
delivered visitors to
IWMW 2006 Web site
They provide
• Event details
• Microformats
(event, location)
• Exporting
functionality
• Community
space
Other people can take my data and use it to provide my event.
They also
provide
additional
functionality
for me 
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Web 2.0
Creative Commons
Openness
Tags
Collaboration
Hasn’t Upcoming
infringed my copyright
(even though it’s to my
benefit?)
• Creative Commons
licence assigned to
publicity details
• Also described in
microformat to allow
software to find
Note that the openness is a key aspect licence
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/publicity/
of Web 2.0: open source; open
standards and open content can all help
to bring benefits through maximising
usage
services
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Web 2.0
Mapping Services & The Web
Web 2.0 provides valuable opportunity to
provide mapping & location services:
• Embedding Google maps on your Web
sites
• Developing rich services using this
• Providing location metadata /
microformats which can be processed by
simple browser tools
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Web 2.0
Google Maps Mashups
http://northumbria.ac.uk/browse/radius5/
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2006/maps/
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Openness
Mashup
APIs
Google Map ‘mashup’
used for IWMW 2006
event:
• ~ 20 lines of
JavaScript.
• Code taken from
Google Maps Web
site and
coordinates added
More sophisticated
mapping applications
are being developed,
such as Radius 5 at
Northumbria
Univ.
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Web 2.0
Location Metadata (1)
http://www.ukoln.ac.uk/web-focus/events/
meetings/edinburgh-2006-09/
Openness
Mashup
Open source
APIs
Embedded location
metadata can now
by exploited by
various 3rd party
tools
How? Install Greasemap script & add:
<meta name="geo.position" content="55.944…, -3.187…" />
<meta name="geo.placename" content="Edinburgh University" />
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Web 2.0
Location Metadata (2)
Openness
Sharing
Open source
APIs
Same location
metadata can be
used by other
applications
http://geourl.org/near?p=http://www.ukoln.ac.uk/
web-focus/events/meetings/edinburgh-2006-09/
Note also Geo
microformats –
embed location
inline in HTML
text, which can
be exploited by
various tools
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Web 2.0
Location Metadata (3)
http://www.acme.com/GeoRSS/?xmlsrc=
http://www.ukoln.ac.uk/web-focus/events/events.rss
Openness
Mashup
Always beta
Add two lines of location
metadata to RSS feed
and it can be used by
mapping services:
• Acme.com
(illustrated)
• Exploreourpla.net
(aggregation)
• Yian.CC (location
plus photos)
You add following to RSS file:
Is this correct? Is it detailed
<geo:lat>55.947337</geo:lat>
enough. How do I get the data?
<geo:long>-3.204188</geo:long>
There are still issues of quality of
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content!
18The data is key – the application is 'always beta'!
Web 2.0
Communications
http://www.gabbly.com/
http://gabbly.com/www.aukml.org.uk
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Communications
Clean URIs
Realtime discussion is a
key part of the Web 2.0
and the .net generation
(IM, SMS messaging, …)
How much effort does it
take to provide an instant
messaging service for
your organisation?
Try Gabbly.com
Note:
• Most effective with
‘clean URIs’
• Data an be exported
using RSS
• User support? What
user support?
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Web 2.0
Pulling It Together
http://iwmw2006.suprglu.com/
http://www.netvibes.com/
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RSS
Syndication
How do we pull together
the information held by a
range of disparate
services (Flickr,
del.icio.us, etc)?
RSS provides a solution:
• Suprglu: RSS
aggregator
• Netvibes:
personalised RSS
aggregator
Both, of course, provide
RSS themselves
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Web 2.0
Web 2.0 Backlash
When significant new things appear:
• Enthusiasts / early adopters predict a
transformation of society
• Sceptics outline the limitations & deficiencies
There’s a need to:
• Promote the benefits to the wider community
(esp. those willing to try if convinced of benefits)
• Be realistic and recognise limitations
• Address inappropriate criticisms
Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor
Web 2.0 services. There wasn’t a Web 1.0. What follows it?
It does have a marketing aspect – and that’s OK. It isn’t formally defined – it
describes a pattern of related usage. There will be poor (and good) Web 2.0 services
– just like A
anything
else. Any usage will arrive at a follow-up term.
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Deployment Strategies
Deployment Strategies
Interested in using Web 2.0 in your organisation?
Worried about corporate inertia, power struggles, etc?
There’s a need for a deployment strategy:
• Addressing business needs
• Low-hanging fruits
• Encouraging the enthusiasts
• Gain experience of the browser tools – and see
what you’re missing!
• Risk management strategy
• …
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Deployment Strategies
Technorati
Business case: you
want Web site to be
found (you may have
a Search Engine
Optimisation strategy)
• Are you in
Technorati?
• Are you pro-active
(or do others talk
about you)?
Only 3 hits for ‘AUKML’. So if you have an AUKML Blog or RSS feeds
the information will be easily found (especially new information).
Compare
with Google
– 11,000+
hits, many of them old.
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Deployment Strategies
Use Browser Tools (1)
Make use of
various browser
tools:
• Search
engines
• Google Blog
search
• RSS tools
•…
All free Firefox
extensions
which can make
you a more
effective
researcher
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Deployment Strategies
Use Browser Tools (2)
Make use of various
browser tools:
• …
• Del.icio.us tool
• Microformat
tools
• Geo tools
• etc.
All free Firefox
extensions which
can help you make
use of information
more effectively
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Deployment Strategy
IWMW 2006 & Risk Management
IWMW 2006 has taken a risk management approach to
its evaluation of Web 2.0 technologies:
• Agreements: e.g. in the case of the Chatbot.
• Use of well-established services: Google &
del.icio.us are well-established and have financial
security.
• Notification: warnings that services could be lost.
• Engagement: with the user community: users actively
engage in the evaluation of the services.
• Provision of alternative services: multiple OMPL tools.
• Use in non-mission critical areas: not for bookings!
• Long term experiences of services: usage stats
• Availability of alternative sources of data: e.g.
standard Web server log files.
• Data export and aggregation: RSS feeds, aggregated
in Suprglu, OPML viewers, etc.
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Opportunities For AUKML
Opportunities For AUKML
Web 2.0 services can be particularly valuable
for professional bodies such as AUKML:
• Limited resources
• Limited technical expertise
• Not committed to large-scale CMS
• Willingness of members to provide
support
• Few name clashes with ‘AUKML’ 
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Opportunities For AUKML
Wikipedia
http://en.wikipedia.org/wiki/AUKML
http://en.wikipedia.org/wiki/Sconul
A Wikipedia entry for
AUKML:
• Easy to create
• Provides highprofile information
(Google-friendly)
• Allows your
community to
enhance &
develop content
SCONUL (UK HE Library organisation) created their
Wikipedia entry a few days after my talk at UCISA
conference. Note, though, initial version was flagged as
‘marketing’.
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Opportunities For AUKML
Using Wikis
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2005/wiki-test/
http://iwmw-barriers.pbwiki.com/
Why not use a Wiki for the
planning for AUKML 2007?
 Can avoid repetition
you find in email
 Can be restricted to
organising committee
members
 Will provide opportunity
to gain experiences
 Wiki can then be
opened up to delegates
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Opportunities For AUKML
Podcasts
http://www.ukoln.ac.uk/web-focus/events/
workshops/webmaster-2005/podcasts/podcast.xml
Podcasts of AUKML
Conf. talks:
• Install Audacity
(open source) &
Podcasting tool
• Record talk
• Upload to server
• You’ve created a
Podcast
And maybe create
Podcasts about
forthcoming conference
to attract potential
delegates
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Deployment Strategy
User Focus
Why should you be doing this?
For Your Users:
• Making your users aware of emerging new stuff
• Demonstrating how they can be used
• Describing possible problems and solutions
• To provide richer services
Engaging With Users
• Get your users involved in using the applications,
listening to their feedback
Risk If We Don’t
• There is a need to be aware of the risks of not
doing this
 Costs and limitations of conventional serverbased CMS solutions
 Competition from others
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Conclusions
Final Reflections
The Future
• Blogs, Wikis, YouTube, Skype, …
• Do you things these popular services will
disappear? (2 out of 3 online users visited social
networking site in June 2006 )
• If not you should be gaining experiences n them
now
The Network Effect (Metcalfe’s ‘Law’)
• Networked services (e.g. phones) grow
exponentially with no. of users
• Therefore del.icio.us, Flickr, etc. will get even
better as more users join
• So join in with successful services and make them
even better
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Conclusions
Conclusions
To conclude:
• Web 2.0 is here and ready for use
• It can provide valuable user services
• It’s particularly appropriate for use by media
librarians (with your interests in media,
communities, etc.)
• There will be poor applications, mistakes, etc.
• Planning, flexibility & sharing can help
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