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Transcript MSA Professional Services - Oracle Software Downloads
Building Enterprise-Class E-Business
Systems Using Oracle9iAS: A Case Study
Session # 36281
September 7- 11, 2003. San Francisco
Syed Anwar Aftab
Senior Member of Technical Staff
AT&T Labs
Agenda
Introduction
Presentation Objectives
Business Needs
System Overview
Technology
System Demonstration
Summary
Next Steps
Questions & Answers
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Introduction
Who we are :
Management Systems Center: AT&T Labs
Support AT&T Business Units - ABS, Labs,
Consumer
Business Analysts, Systems Analysts, Developers,
IT Architects, DBA, System Administrators
Turn Key Systems Development & Hosting
– OLTP/OLAP
– Data Mining, Systems Research
– Workflow Systems
– Monitoring & Control Applications, DSS
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Presentation Objectives
Case Study: Business Problem
Using Oracle9iAS and Oracle9i Database for
Enterprise e-Business Application Development
Architecture Design and Frameworks
Open, Scalable and Reliable Applications
Lessons Learned/Key Recommendations
Tips for using Oracle9iAS
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Business Needs
Single Point of Access for Sales Agents
End-to-End Sales Management Application
Reduce Operations Cost, Increase Sales and Profit Margins
Streamline Sales Process, Eliminate/Reduce Manual tasks
Improve Process Efficiency
Enhance Internal & External Communication
Empower Sales Employees and Vendors
Online Support and Education
Simplified Administrative Procedures
Improve Accuracy
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Business Needs
System Should be :
Secure : granular, flexible, dynamic security
Reports and Alerts : On demand, scheduled, event-based
Scalable, Robust and Reliable
Highly Available
Access to real-time data: Integrate seamlessly into the back-end
systems and other e-business applications
Easy to use / Minimal or No training required
Easy distribution of content
Roles Based Access Privileges
Result
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System Overview - Functionality
Leads/Opportunity Workflow
Sales Management and Order Tracking
Agent Recruiting and Tracking
Product Pricing and Provisioning
Product Training
Commission Processing
Revenue Reporting and Forecasting
Information Bulletin Board
Sales Channel Management
Internationalization - Multilingual Interface including English
and Spanish
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System Overview - Functionality
Sales Management Process
Leads
Creation
Leads
Prioritization
Leads
Enrichment
Intelligent
Lead
Routing
Lead
Alert/
Tracking
Pricing
Support
Marketing
Events
Marketing
effectiveness
Sales
Compensation
Order
Fulfillment
Tracking
Contract
Preparation
Sales
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Revenue
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Proposal
Preparation
System Overview - Background
Project Started June 1998
1st Release October 1998 on OWS 1.1 and Oracle 7.3 DB
Latest Release Nov 2002 on Oracle9iAS and Oracle9i (Release 2)
Browser based - Thin Client Architecture
WAP(Wireless) and IVR/ASR(Speech) Capabilities
Separate OLTP and OLAP Production Systems
Use of Rules Engine for Sales Management
20,000 Internal and External Users
200+ Online Screens
Integrated with over 10 internal and external systems including
Marketing, Advertising, Billing, Provisioning, Acquisition,
Pricing, Commissioning and Compensation
18 Types of System User Roles and Access Privileges
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High Level System Architecture
FAX Alert/Notification
Application
User’s
Mailbox
2
3
5
6
7
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9
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PSTN
PSTN
IVR Users
Multipart
Mime Msg
Alerts
Notification
(SMS)
1
4
Voice XML
Browser
SMTP
Server
HTTP
Tradeshow
App
SMTP
XML
WAP
HTTP
Wireless Users
Application Server
Oracle9iAS
PSTN
HTTP
ACT
JDBC/SQL Net
Order, Provisioning,
Inventory, CRM Apps
HTTPS
HTTP
Oracle9i OLTP DB
SQL Net
HTTP
Reporting
Server
Oracle9iAS
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SQLNet*
HTTP/XML
JDBC
Oracle9i OLAP DB
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System Upgrade Lifecycle
Start
OWS 1
OAS 2
OAS 3
OAS 4
8 iAS
Oracle9iAS
Oracle 7.3
Oracle 8
Oracle 8i
Oracle 8i
Oracle 8i
Oracle9i
March 99
Aug. 99
1st Release
June 98
Oct 98
Feb. 2000
Nov 01
Almost no changes required in PLSQL code
Major enhancements in server configuration and administration
Oracle9iAS Key Features – PL/SQL Server Pages, Apache, Web
Cache, J2EE, BI Beans Reports
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Nov 02
Technology – Software/Tools
N-Tier Web Based Distributed OLTP and OLAP Systems
Frameworks
– PL/SQL MVC Framework (Custom Developed)
» Oracle9iAS, Oracle9i RDBMS, PL/SQL Server Pages, PL/SQL Packages
– J2EE MVC Framework
» JSP, Servlets, Java Beans, XML
Thin Client Application
– No Plug-ins
– Easy Deployment: Browser based, HTML, JavaScript, CSS
– Centralized Access -- Scalability, Portability
– 24X7 Availability
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Technology – Software/Tools
Languages
– PL/SQL (Packages, Procedures, Functions)
– Java Beans, JSP 1.1, Servlets 2.0
– CGI : Perl, Pro C, Shell Scripts, AWK
– HTML, HDML, XML, WML, Voice XML, JavaScript
– PDF document generation (ps2pdf)
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Technology – Software/Tools
Servers/Tools
– Application Server
» Oracle9iAS
– Java 2 Development Tools
» Oracle9i JDeveloper, Borland JBuilder, JFreeCharts
– Database
» Oracle9i RDBMS
– Database Development Tools
» Oracle Enterprise Manager, DBA Studio, SQL Navigator, TOAD PL/SQL
Developer, ER Win
– IVR
» AT&T Natural Voices, TTS, VoiceGenie VXML & ASR
– Testing Tools (Regression/Load Test)
» Empirix e-TEST, Web Stress Tool, WebPerformance
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Technology – Production Setup
AT&T Internet Data Center in Alpharetta, GA
24X7 Availability and Support
Secure Extranet/Firewall and Internal VPN Access
HP rp8400 Rack Server
– 8 CPUs (750MHZ)
– 8 GB Memory
– 500 GB disk space
– HP Unix 11i
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Production System Architecture
Application Server
Database
Servers
Oracle9iAS Release 2
HP rp8400
Browser Clients
Oracle9i
HP rp8400
HTML/
XML
https (SSL)
Internet
SQL Net/JDBC
VXML
OLTP Server
SMS
SQL Net
FAX/IVR
IVR Server
VoiceGenie/Dialogic
1
WAP
IVR/ASR
2
3
4
5
6
7
8
9
*
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Intranet Client
(Netscape 4.0 or higher Web Server
IE 4.0 or higher)
• HTML
•
• HDML
•
• WML
•
• Images
•
• SSL
•
• Session mgmt•
• HTML
•
• Javascript
•
• Data validation
•
• App Navigation
•
• Cookies
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Application Server
Application logic
DB connection
Java Services
Session mgmt
Authentication
Content mgmt
Communications
System linkages
Work flow
Business rules
OLAP Server
Internal/External DB
System Usage
Average Daily User Sessions
2500
2003
2002
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1500
2001
1000
2000
1999
500
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System Usage
Avg. Monthly Hits
2000000
1800000
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
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Customizable
Home Page
Top Navigation
Work Flow
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Key Recommendations
Database Intense Applications Should Optimize :
– Data Model, Design & Structure
– SQL’s: Syntax, Correct Use of Optimizer, Hints, Joins, Indexes, and PLSQL
– Oracle9i DB: Separate Table space for indexes and data, Correct Table
Partitioning, Use of Materialized Views, bitmap indexes, Summary Tables,
Correct Size for Shared Pool and Max Open Cursors
– Analyze tables/indexes : dbms_stats.gather_schema_stats
– DB Connection Pooling
Test and Test !! If you don’t, your users will
– Load Test – assume the worst case scenario
– Scenario/Case Test, Exceptions Test
Upgrade to Latest Release of Oracle9iAS – Minimize patches
Have identical environments in development, QA and production
Upgrade RAM first -- then Hardware
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Oracle9iAS PLSQL Tuning
Pin most used procedures, functions, packages
Caching PL/SQL calls greatly improves performance
Eliminates additional network round trips and calls to the
database server
Can be invoked by making calls to the OWA_CACHE package
Single Sign-on Cookie Cache
Always Package procedures/functions together
DAD Connection Pooling
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Oracle9iAS Configuration
Get More Memory
– More Memory = More MOD’s
– 1 GB At least for Production Servers
Reduce Logging Level – Reduce CPU & I/O Cost
– Only Log Errors
Reduce Oracle 9iAS Directory Depth – Reduce Security Checks
Update httpd.conf Default Settings
– HostNameLookup off
– Options FollowSymLinks rather than SymLinksIfOwnerMatch
– AllowOverride none
– MinSpareServers, MaxSpareServers
– MaxClients
– Disable unused MODs
Increase “timeout” and “retry” configuration in Apache
– zone.properties: servlet.page.initArgs=requesttime=60
– JServ.conf: ApJServRetryAttempts
30, ApJServVMTimeout 20
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Always Use an Application Framework
(9iAS Does it for you)
Enforce standards in organization
Achieve repeatable and consistent design and development
process
Manage code complexity of large scale applications
Provide coding discipline
Avoid recurring design problems
Enable distribution of modules for parallel development
Build core competency
Reduce maintenance costs
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Oracle9iAS Best Features
If you developed using OAS, you’ll really appreciate many of
the enhancements that were added to Oracle 9iAS.
Enhancements (beyond significant performance
improvements) include:
– De-authentication
– New/Changed CGI Parameters
– PL/SQL Server Pages
Oracle9iAS Web Caching
– Reducing load at the origin server
Oracle9i Real Application Clusters (RAC)
– Increase Capacity, Availability and Scalability
Cache clustering
– Increasing cache capacity and number of concurrent requests
Oracle9iAS Web Cache: Enterprise Solution for HighAvailability & Performance
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What is Oracle9iAS Web Cache?
Web App Servers
Oracle9iAS
Web Cache
Client
Browser
Network
Part of Oracle9i Application Server
Deployed between clients and origin servers
Accelerates static and dynamic content
Reduces load on origin servers
Improves application availability and reliability
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Database
Key Features of Oracle9iAS Web Cache
• Full-page Caching with Simple Personalization
• Partial-page Caching and Personalized Content Assembly (ESI)
• Invalidation and Performance Assurance Heuristics
•
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Automatic Content Compression
Web Server Load Balancing and Failover
Cache Clustering
Hierarchical / Distributed Caching and Page Assembly (eCDN)
Integrated with Oracle Tech Stack: 9iAS, 9iDB, 11i Apps, OEM
Compatible with 3rd-party application servers and databases
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Improve Reliability Using Caching
Web Cache
Browser
Wireless &
Mobile
Apache
Servlet / JSP
Perl
PL/SQL
Portal
Any Data
Source
Any Application /
Web Server
Internet / intranet
Users – Serves
Dynamic and Static Content Faster
– Supports more users with fewer web servers / less hardware
– Higher reliability with surge protection and loadbalancing
Source: Oracle9iAS Product Overview
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Future Enhancements
Use Oracle9i Real Application Clustering (RAC)
– Increase Availability, Scalability and Performance
Oracle9iAS Web Cache Clustering: Enterprise Solution for
High-Availability & Performance
Oracle BI Beans for OLAP & Data Mining Needs
Oracle9iAS Portal
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Summary
The pace of business has changed, quicker responses in
technology solutions are required.
Constantly Moving Targets: keep up with the “real world”,
adapt and deliver change.
Approximating complexity and timelines are critical
Team Work : It’s all about the team
Build Elasticity into timelines and design
Details are important -- proactively analyze business rules
and “exceptions”
Rapid deployment of High-Performance Dynamic
Applications is critical
Always start with a simple application
Follow process & Enforce discipline
Framework is not a panacea
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Summary
9iAS Simplifies Developing Oracle DB Apps
9iAS Makes Oracle DB Apps Reliable
9iAS Lowers Total Cost of Ownership
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Next Steps
Recommended sessions
– 36492 Oracle9iAS Tuning Techniques
– 40062 Oracle Application Server Integration: Overview and Vision
– 40282 Oracle Application Server 10g: Simplifying MIddleware
Complexity
Recommended demos and/or hands-on labs
– 40377 Oracle Application Server 10g Hands On Lab
– Visit Oracle 9iAS DEMOgrounds
Relevant web sites to visit for more information
– http://www.att.com/attlabs/
– http://technet.oracle.com
– http://metalink.oracle.com
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QA
QUESTIONS & ANSWERS
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Please complete the OracleWorld
online session survey.
Thank you!
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