Transcript WELCOME TO THE STEVE KRUG’S WEB DESIGN PRINCIPLE BY YAOFENG CHEN

WELCOME TO THE
STEVE KRUG’S WEB
DESIGN PRINCIPLE
BY YAOFENG CHEN
PRINCIPLE #1:“DON’T MAKE ME THINK”
• The web page should allow the users to get to his/her destination very quickly
• Make the web page self-explanatory, self evident
• Make clickable links obvious to the user
PRINCIPLE 2: KNOW THE MIND OF THE USERS!
• How is a web page considered to
be a good web page for the user?
Easy to use
Self evident/self explanatory
Short and concise
Sense of confident ( content matches
the link the user clicked on)
PRINCIPLE 2: KNOW THE MIND OF THE USERS
(CONT.)
Why user come to your website?
“ I’m here to get service/products/information from your website.”
“ I only care about what I want, and I need it fast.”
How user view/use your web page?
User usually scan through your web page, instead of fully reading it.
Looking for keywords from your web page.
Looking for content that interested them.
PRINCIPLE 2:KNOW THE MIND OF THE USERS
(CONT.)
• Little facts:
Once a user get used to your website. He
will stick with it. The premise is that the
user have to be able to use your website
on his/her first use. Therefore, and user
friendly website is necessary to increase
your webpage’s influence, and the rate of
spreading.
PRINCIPLE 3: THE ELEMENT FOR A GOOD WEB
PAGE
• Ways to make your website short and concise
Remove the unnecessary words.
Remove welcome statement.
Remove of reduce the length of the instructions by making the website self explanatory .
Don’t put too much content in one single web page.
Try to use a visual hierarchy to separate the important content from less important
content
PRINCIPLE 3: THE ELEMENT FOR A GOOD WEB
PAGE (CONT.)
• Great navigation that let the users keep track of
themselves
 Provide ways to let the users get to their destination
quickly.
 Categorizing products and services into section and
subsections.
 Allow the user to search the for products or service.
 Provide a site ID that allow users to get back to
home page
 Provide utilities to help user understand the web
page
 Provide breadcrumbs for the users to keep track of
where they are, or are they in the correct path.
PRINCIPLE 3: THE ELEMENT FOR A GOOD WEB
PAGE (CONT.)
Home page properties:
Center of the website.
Provide navigation to other subpage.
Short and concise.
Include all the information a user need to know
about this website in a simple form(section and
subsections).
Provide tagline to describe what the website is
for.
THE END! THANK YOU FOR WATCHING!
• Contact information: [email protected]