Transcript 2010 Communications..

NHSAA LEADERSHIP
INSTITUTE - 2010
January 29, 2010
COMMUNICATIONS
“…Communication is not announcing things,
even if they are said with the emphasis of great
sonority…It is the process of creating
participation, of making common what has
been isolated and singular; and part of the
miracle it achieves is that, in being
communicated it gives body and definiteness
to the experience of the one who utters as well
as to that of those who listen”
John Dewey
VALUE
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TREAT PEOPLE WITH RESPECT
INDEPENDENT OF THEIR STATUS AND
DISAGREEMENT WITH YOU
General Principals of
Communication
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15 seconds of copy or air
Brief is better
People can only remember 1-3 big ideas
Be positive and encouraging
Stay on your desired message
General Principals of
Communication….continued…..
Do not repeat negatives
 Affirm safety
 Know yourself
 If you listen well, instead of reacting
fast, you can better understand
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Written and Electronic
Communications
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Think about audiences, but you can not
guarantee it
Be concise and articulate
Be readable
Be accurate in content and style – PROOF
Three big ideas
Non-verbal Communication
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Arrangement meets needs and purpose
Proxemics
Climate (tone and temperature)
Meet personal needs
Oral Communication
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Know your audience
Be concise and articulate
Make a personal connection
Tell a story
Do not force humor
Three ideas
Brief is better