Transcript Towards a renewed UNESCO Website

Towards a renewed
UNESCO Website
BPI/WEB – Juin 2003
Implementation of the new
Communication Strategy
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Improving UNESCO’s visibility
Nurturing public debate
Linking communication to Programme
Integrating Web with communication
and public information
UNESCO Web
First Generation
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« 1.000 flowers » emerged
70 sub-sites created in static mode
More than 100.000 pages online + databases
High level of creativity
Scattered images - mosaic
Unevenly updated
2002 : 1,5 millions visitors per month
Challenges for the
2nd Generation
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Coordinated Content
Improved Coherence
Effective Dynamic Web
Increased Multilingualism
Transform Website into a Portal
Four main lines of action
for Renewal Process
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Thematic approach
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Resources available by themes/topics
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Graphic and ergonomic coherence
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Development of interactive Web services
Information Architecture
General
Info
News
Events
Documentary
resources
Community
Networks
Strategies
Joining
Evaluations
Statistics (UIS)
Legal
instruments
e-services
Education
Sciences
Soc.
Hum. Sc.
Culture
Com.
Info.
Cross cut.
Themes
UNESCO Portal
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Thematic approach
Geographic approach
Community approach
Institutional approach
Services
Participation
Graphic User Interface (principles)
Themes
Identification
Banner
Contents
Resources
A “family look”
Working Tools
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UNESCO chose a modular architecture with
different technological bricks to be assembled
For Web Content Management : «Simplify»
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Easy to use
Good management of multilingualism
Web based access for Management and publication
Administration of access rights and permissions
Content Manag.+ Workflow + Collaborative work
(Example of) Ergonomy
Page built
with
Simplify
Production Process
Sample
1) Identification
to be in
production
mode
Login and password are provided by Chief Editor (by Sector)
Add
2) Click on « Add content » and select
the type of content to add
Enter Content
3) Fill in the form (information)
Translate & Cross-reference
4) Edit other linguistic version /
Cross-reference in other topics / Finish
Visualize
5) It’s published !
Basic Recommendations
while (re)building a website
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Concentrate on structure and content
(quality of information, web writing,
images, translations)
Enter data in Simplify uniformly
Do not panic if the visualization does not
correspond to the objective
Discuss « templates » (final visualization)
with Sector Web Admin
Online Assistance
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http://portal.unesco.org/webhelp
– Login : help
– Password : help
Responsibilities
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Director General :
responsible for content
By delegation of authority,
ADG, Directors and Sector Web teams :
responsible for their sections
– BPI/Web : global coordination, management of
general information, Quality control
– DIT : adequate Hardware & Software Tools for
permanent and good quality services
Implementation process
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Contact your Sector Web Team
(Central services : BPI/WEB - Field Offices : BFC)
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Identify a project manager (building & maintenance)
Work out structure and content (multilingual)
Get trained to use Simplify
Enter content
Discuss “templates” with your Web Admin
Maintain, keep it lively and develop services
Advice from the guru
of Web page usability
“The starting point for any Web project should
be a task analysis of the information and
features that users need.
The second step is to construct an
information architecture for this content.
Only after you know the content and
structure should you design navigation and
pages.” [1]
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[1] Jakob Nielsen's Alertbox, June 2, 2003:
http://www.useit.com/alertbox/20030602.html