Transcript pathable-demo

Pathable: A Social Network for
Conferences and Events
These slides are meant to help you explain Pathable and its benefits to others in your or your client’s
organization. Please feel free to pick and choose according to your needs.
Not all images are licensed for general use, so please contact us before re-using outside of an internal context.
Attendees want to
network
More connections mean
more renewals
Very likely 3
to renew
Somewhat
likely to renew2
Likelihood
of return
Not at all likely
to renew
1
0
1-3
# of new people met
4-6
7+
Meeting people is
hard
Photo by Sasha Wolff
Community for your Conference
A place where attendees can meet and mingle before the event
and stay connected long after it’s over
Pathable can be embedded
as a “tab” in your web site
Pathable Home Page Example
Pathable can embedded as
a “tab” in your web site
Pathable Profile example
Profiles include photos, bios, tags,
blogs, etc.
Pathable also tells you who is
attending that you know from
Twitter and LinkedIn
Attendees can find people
who share their interests
Each tag acts like a dynamic mailing list: attendees
can send messages to just people who have that
specific tag in their profile. Here, Beth is asking
the CMP’s at the event for advice on the exam.
Attendees can choose which educational sessions to
attend and export their own personal schedule to
Outlook, print it, view it on their iPhone or Blackberry.
and download handouts and materials and have conversations with each
other. Speakers can ask the attendees what they’d like a talk to cover and
then continue the conversation afterwards.
Sponsors
Use Pathable to improve your sponsorship sales.Your sponsors don’t
just get a logo, they get a dedicated page with embedded video, links
to their web site and materials and a list of attending delegates.
Use Pathable to improve your sponsorship sales.
Sponsors
Your sponsors don’t just get a logo, they get a dedicated page with
embedded video, links to their web site and materials and a list of
attending delegates.
Attendees can access their schedule and contacts at the event itself
from their mobile devices.
Pathable FAQs

How long does it take to build and deploy a Pathable community?


Who owns the data?

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In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which
includes client review and design iteration.
You, the customer, own the data. Pathable hosts it for you on our secure servers, but will never independently contact
or market to your attendees.
How long does the site work for?
 Typically, a Pathable site is launched ~2 months prior to the event itself and continues to live for 1 year
following (at which time, for annual events, we recommend rolling your community into the following year’s
site). These timings are flexible, though, and can be tailored to your event’s needs.

Why wouldn’t we just use Twitter, Facebook and LinkedIn?

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Pathable offers a branded, safe community for your event that you own.You don’t get to control your brand or the
sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up
elsewhere.
Is Pathable expensive?
 No, Pathable is very affordable. In fact, in many cases, a single “Community Sponsor” can more than off-set
the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through
social marketing tools provided and improved attendee satisfaction, which translates into increased renewals.
If your attendees are coming to network, can you afford not to provide a solution?