Transcript Using Web 2.0 to Improve Information Discovery and Collaboration

Context
• Learn new stuff, reinforce norms & energize
• Learn what others are doing
• Learn from trusted sources, including who is a
trusted source
• Develop working relationships, hold project
meetings
OUR GOALS
Improve Information
Improve Communities
Discover
Information
Add
Value
Make Info
More
Accessible
Increase
Discussion
Increase
Engagement
5
Plan - Overview
•
•
•
•
Perspective of the kinds of things out there
Things GLRPPR & P2RIC are doing
Examples of other programs to explore
What to do
– Specific recruitment request
• Marketing framework
– How does it make your customer’s job easier?
Makes collaboration possible (basecamp, Google docs)
•Tools to publish all or portion of
available content, e.g., blogs,
wikis, RSS feeds, pipes
• Information gadgets from
others for your site, e.g., CDC
badges, mobile apps
• Chicago Google maps combined
with crime blotter
• Real time map: bus routes
• Google maps combined with
property tax data
• Bloglines pull together RSS feeds
Syndication: making content
accessible by others
Is it possible to combine information
to improve information use?
•Content development created
and edited by crowdsourcing
•Algorithm is essentially the
more people that vote for it,
the more one should look at it
• Using the wisdom of crowds to
indicate nature of content
• Algorithm is essentially the more
people that describe it, the greater
confidence one has in its
classification
•Communicating among members of a community – professional,
social, familial - LinkedIn, Myspace, Facebook
•Improves with level of trust, ID credible sources
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GLRPPR Blog
P2RIC YouTube
Content Syndication
• Content syndication provides a streamlined process for
disseminating current and credible content in real-time on
other Web sites.
• 200,000 page views of CDC Salmonella content via the
Content Syndication channel. (3/23/2009)
Topic Hubs
Feed Management
4/8/2016
CDC Widgets
CDC Widgets
• The Salmonella
Typhimurium Outbreak Map
provides up-to-date, visual
information about the
outbreak investigation.
• The Everyday Health widget
provides tips on how to
protect yourself and your
family from salmonella.
• The FDA database widget
increases access to and use
of the product recall
information it contains.
www.cdc.gov/widgets
CDC Buttons and Badges
• Online graphics allow partner organizations and
citizens to display simple images and messaging
related to the recall.
• A series of 4 buttons were shared with partner
federal agencies and organizations.
• Two badges were made available on the CDC
MySpace page for individuals to use within their
profile pages.
GLRPPR Facebook
Gen Boomer v. Gen Y
http://blogs.salon.com/0002007/2009/05/29.html
If you build it…
They will come.
Or will they?...
P2TagTeam
I save web addresses (URLs) to help me do
my job:
No
2%
Yes
98%
Number of Responses: 161
I copy and paste web addresses (URLs)
into the following documents:
100.0%
90.0%
Percentage of Responces
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
PowerPoint
Presentations
Reports
Bibliographies Fact Sheets
Emails
Number of Responses 161
I don't copy Other (please
and paste web specify)
addresses
(URLs)
I use my web-browser's built in functions
(i.e. bookmarks or favorites) to save
information:
No
8%
Yes
92%
Number of Responses 161
I think the information contained on my
saved web pages is useful for peers &
clients:
No
13%
Yes
87%
Number of Responses 161
I think the information contained on my
saved web pages is useful for peers &
clients:
Yes, Clients mostly
6%
No
13%
Yes, Both
57%
Yes, Peers mostly
24%
Number of Responses 62
Identify Emerging Issues
42
Measure the Impact of Our Information
43
Know Who Our Users Are
44
Problem:
Just because you create something, doesn’t mean
people will use it
Strategic Marketing Mix
• What product/tool
will solve the user’s
need?
• How are you getting
the word out about
your product/tool?
• What is the cost to
the consumer?
*note it doesn’t
have to be related
to monetary cost!
Product
Price
Promotion
Place
• Where are you
making this tool
available?
Strategic Marketing Mix and Our Products
PRODUCT
PRICE
PLACE
PROMOTION
Wiki
High
High
High
Topic Hubs
High
Low
High
Blogs
Med
Med
Med
RSS
Low
Low
Med
Yahoo! Pipes
Med
Low
High
YouTube
Low
Med
Med
Facebook
Low
High
Med
Social Bookmarking
Low
Low
High
Content Share
Low
Med
High
Initial Results?
Wordpress
GLRPPR Blog
GLRPPR has been able to
eliminate a printed
newsletter by releasing
information through
their blog
YouTube
WRRC’s Recycling
Channel
# of subscribers
P2TagTeam
We told 12 people…we
now have 60 discrete
users tagging bookmarks
with “P2TagTeam”
Delicious
What’s Our Strategy?
1.
Focus
on a
few tools
at a time
2.
Learn
the tools
inside
and out
3.
Make
the
tools
available
to users
in our
community
of practice
TO DOs
1. Figure out what people need
2. Create/find/use a tool
3. Market & feedback
Richard Yoder, PE
UNO – CBA – NBDC
P2RIC Director
6001 Dodge St.
RH308
Omaha, NE 68182
402.554.6257
[email protected]
www.p2ric.org
R7 = IA, KS, MO, NE
Changing the Way We ‘Read’ the Web
Past - Read
Present Read-Write
On-line Encyclopedias
Wikipedia
Personal Web Page
Blogs
Netscape
Google
Taxonomy
Folksonomy(tags)
Portals
RSS
Authorities
Communities
Wires
Wireless
Proprietary Software
Open Source
Pros / Cons of Web 2.0
PROS
Create a network
Monitor “hot topics” and content
Expand our audience
Discover and track what our users are
most interested in
Many applications are already developed
CONS
Documentation, if not monitored, can be
poor
Risky degree of reliance on some web
applications (i.e. will they be here
tomorrow?)
Users may not use any/all applications
Investment required to perceive website’s
(users’) needs and implement applications
Individualized development still necessary
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Luis von Ahn, Carnegie Mellon University
What We’ve Done