Transcript A Brief Guide to Press release writing and distribution

By Aaron S. Robertson of Spectrum
Communications
This information provided by Spectrum
Communication Services Inc. Visit us
on the Web at:
www.spectrumcomm.com
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Ribbon cutting ceremony or grand opening
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Staff promotions
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New service or product offering
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Key anniversary
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Industry news or recognition
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Achieving a sales milestone
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New location
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Keep the release short and to the point
Make the content relevant and meaningful – avoid
needless sales fluff
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Most important information closer to the top
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Include as much contact information as you can
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Seek out and develop relationships with local reporters
and freelance journalists
Take advantage of online distribution sites…
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I-Newswire.com
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PRLog.org
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PRNewswire.com
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Any local or regional news or press release Web
sites that accept submitted items
Make sure to use plenty of keywords and phrases
to boost your search engine rankings!
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