Sweet as a Peach. Tough as a Pit!!
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Transcript Sweet as a Peach. Tough as a Pit!!
What's Growin' On:
Agricultural Public Policy
for the 21st Century
By, Jonnalee Henderson, Policy Analyst
California Department of Food and Agriculture
[email protected]
916-651-9912
And now I’m in the neighboring town of
Williams--at yet another stand!
Quiz Time
What surpassed beer drinking as the most
"in" thing among undergraduate college
students, according to a 2006 survey?
iPods More Popular Than Beer
iPods—according to the 2006 biannual market
research study by Ridgewood, N.J.-based
Student Monitor.
What tied with beer for second place?
Facebook!!
Drinking beer and Facebook.com, a social
networking Web site, were tied for second
most popular
In the 2005 study, only 59 percent of
students named the iPod as "in," putting the
gadget well below alcohol-related activities
The only other time beer was temporarily
dethroned in the 18 years of the survey was
in 1997-by the Internet.
What does this mean?
The 21st Century is changing the way in
which we effectively communicate our
messages
Effective communication may take more than
fancy logos on pens and t-shirts
Effective Communication Tips
Don’t think outside the box, blow up
the box!
--A paraphrase from Governor Arnold Schwarzenegger
Effective Communication Tips
Avoid specialized professional
jargon unfamiliar to outside
readers
Effective Communication Tips
Become comfortable with your
writing (or hire someone who is)
Effective Communication Tips
Be passionate about what you do!
This may sound weird, but we are most effective
when we truly care
Effective Communication Tips
Read, read and read some more
Know what is going on in the world around
you
How are others carrying their message? Is
it effective?
Effective Communication Tips
The questions you ask determine the
answers you receive!
90% of being a good journalist is
knowing the right questions to ask—
the same is true with effective
communicators
Effective Communication Tips
Surround yourself with effective
communicators and watch what
they do
Effective Communication Tips
The World Really is Flat
Google, Wikipedia
Target message at individuals
What was the number one rewound
moment in TIVO history?
Effective Communication Tips
Stories sell
We all have powerful stories, and they
need to be shared--especially with those
influential in public policy
Effective Communication Tips
It’s not what you know, it’s who you
know
Who are those people most influential in
helping you achieve your goals (and who
are their staffers)?
Congressional delegates, state legislators,
secretaries/commissioners of agriculture, board members,
media outlets
In Conclusion
Act as if what you do
makes a difference. It
does.
WILLIAM JAMES
Happy Halloween