Transcript MS PowerPoint

http://www.ukoln.ac.uk/cultural-heritage/events/readeast-2009/
Demystifying the Social Web
Brian Kelly
UKOLN
University of Bath
Bath, UK
Email:
[email protected]
Twitter:
http://twitter.com/briankelly/
Twitter hashtag:
#readeast09
Acceptable Use Policy
Recording of this talk, taking photos,
discussing the content using email,
Twitter, blogs, etc. is permitted
providing distractions to others is
minimised.
Blog:
http://ukwebfocus.wordpress.com/
Resources bookmarked using ‘readeast-2009' tag
UKOLN is supported by:
A centre of expertise in digital information management
This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence
(but note caveat) www.ukoln.ac.uk
Introduction
About Me
Brian Kelly:
• National Web adviser to UK Universities and
cultural heritage organisations
• Based at UKOLN, a national centre of expertise
in digital information management and located at
the University of Bath
• Involved in Web since January 1993
• Over 300 presentations given since 1997
• Current area of interest include Web 2.0, Web
standards and Web accessibility
A centre of expertise in digital information management
2
www.ukoln.ac.uk
About This Session
This session provides:
• A summary of the Web 2.0 and what it is
• An introduction to various Social Web
services
Small group activity on identifying:
• Potential benefits of the Social Web
• Barriers to deployment of such services.
The session will conclude by outlining
approaches to addressing the barriers.
A centre of expertise in digital information management
3
www.ukoln.ac.uk
Introduction
Using Tools I Talk About
Use of Web 2.0
technologies &
approaches:
• RSS feeds for
structured
information
• Geo-location data
• Exploitation of 3rd
party services
• Openness of
resources
• Risk assessment /
management
approaches
Talks given in 2008 covered Web 2.0,
accessibility & standards.
Note
usein of
blogs,
video
blogs, YouTube,www.ukoln.ac.uk
Twitter, …
A centrealso
of expertise
digital
information
management
4
Web 2.0
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather
than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
• Network as platform
• Always beta
• Clean URIs
• Remix and mash-ups
 Syndication (RSS)
• Architecture of participation
 Blogs & wikis
 Social networking, tagging
& sharing
• Benefits of scale (Social Web)
Web2MemeMap, Tim O’Reilly,
• Trust and openness
A centre of expertise in digital information management
www.ukoln.ac.uk
5
2005
Benefits of Web 2.0
Delivery Mechanisms (“network as platform”):
• Global outreach: maximise impact of and
engagement with ideas
• Outsourced services: allowing organisations to
focus on their strengths and small institutions to
engage on more equal terms
• Exploits infrastructure: the standards (e,g. RSS)
& services (Google, Amazon, ..) now in place
User Benefits:
• User can create content
• Can comment on other’s content
• Users no longer passive consumers of content
A centre of expertise in digital information management
6
www.ukoln.ac.uk
Academic Library Example
A centre of expertise in digital information management
7
A Facebook page
provides:
• Brief factual
information
• Links to key
resources on main
Web site
• Dynamic content
embedded via RSS
• Calendar information
embedded via
Google calendar
• Ability for users to
become www.ukoln.ac.uk
‘fans’
National Library Example (1)
Example of use of Web 2.0 services
embedded within a Welsh Assembly
Government funded project
National Library of Wales
“Shaping the future: The
Library’s strategy 2008-2009 to
2010-2011”:
“We propose taking
advantage of new online
technology, including …
Web 2.0 services …
It is expected that the
Library itself will provide
only some specific services
on its website. Instead, the
intention is to promote and
facilitate the use of the
collections by external
users, in accordance with
specific guidelines.”
A centre of expertise in digital information management
8
www.ukoln.ac.uk
National Library Example (2)
http://www.youtube.com/watch?v=ykCAxSqziFY
9
Use of Web 2.0
at the National
Library of
Wales
including:
• Use of
YouTube
Examples from guest blog post by Paul Bevan on UK Web Focus blog
centre of 2008
expertise
in digital
information
management
www.ukoln.ac.uk
/ BridgingAWorlds
paper,
National
Library
of Singapore
National Library Example (3)
http://www.flickr.com/groups/cymru-wales/
A centre of expertise in digital information management
10
Use of Web
2.0 at the
National
Library of
Wales
including:
• Use of
YouTube
• Use of
Flickr
www.ukoln.ac.uk
E
Group Exercise
In small groups:
• Identify uses of Web 2.0 which may be
useful to your organisations
• Barriers to deployment of such services
A centre of expertise in digital information management
11
www.ukoln.ac.uk
Recognising The Barriers
CyMAL (Bangor) workshop
Sep 2009
Concerns identified in
discussion group sessions at
various UKOLN 1-day
workshops for the cultural
heritage sector
12
CyMAL (Newport) workshop
A centre of expertise in digital information management
www.ukoln.ac.uk
Sep 2009
The Challenges
Money
Expertise
Time
Resources
Understanding
Reliability
Sustainability
Interoperability
Challenges
Colleagues
Technical Issues
Management
Privacy, DPA, FOI, ..
Accessibility
Legal Issues
IT Services
Council
A centre of expertise in digital information management
13
Cultural
issues
OK, there are barriers.
Does this mean we
don’t dowww.ukoln.ac.uk
anything?
Low-Hanging Fruit
The
way
we
were:
browsing
A centre of
expertise
in digital
information
management Web pages
www.ukoln.ac.uk
14
Low-Hanging Fruit
The
way
we
were:
browsing
A centre of
expertise
in digital
information
management Web pages
www.ukoln.ac.uk
15
Low-Hanging Fruit
Make
use of
aninformation
RSS management
reader, such as Netvibes
A centre of expertise
in digital
www.ukoln.ac.uk
16
Over-hyping expectations
Let’s Be Realistic (1)
A centre of expertise in digital information management
17
Ning allows you to
set up and manage
your own social
network. Sounds
great, doesn’t it?
But:
• Will it have the
momentum to
support thriving
discussion?
• Might it not just
be an automated
aggregator of
content
www.ukoln.ac.uk
Over-hyping expectations
Let’s Be Realistic (2)
http://communities.cilip.org.uk/blogs/pteg/
A centre of expertise in digital information management
18
A lack of interest,
sustainability can apply to
the in-house blogs, too!
There might also be
issues on whether public
sector/small
organisations :
• Should seek to
provide services
which are provided
for free elsewhere
• Can provide the
functionality of
globally-provided
service
• Can attract the
audiences of global
service (if that is the
aim) www.ukoln.ac.uk
Organisational barriers
The Council Firewall
New Internet access policy for
children
From December 2008, children will
be able to enjoy improved Internet
access in all Portsmouth Libraries.
The current “Walled Garden”
arrangement will be discontinued.
The Internet access offered will be
similar to that provided in
Portsmouth schools but we will also
be allowing access to games, Web
chat and social networking sites. For
further information, please contact
Patricia Garrett on …
The reality:
• Useful Web services do get
blocked
• There is dodgy/illegal/
dangerous material on the
Web
• It may be simple to have a
blanket ban
Suggested approaches:
• We accept certain risks
• More sophisticated
responses are needed (cf
Childnet and Digizen )
Should librarians (a) welcome bans to
dodgy places or (b) seek to open
• We should share the
access and
educate users?
approaches we’ve
taken
A centre of expertise in digital information management
www.ukoln.ac.uk
19
Training & staff development
Support Issues
I don’t have the time to:
• Understand it all
• Use the technologies
• Embed technologies in
daily working practices
• Train my colleagues
Common Craft video clips
You can:
• View them at work
• Listen to the podcast on
the Tube
• Use them in training
A centre of expertise in digital information management
20
www.ukoln.ac.uk
Sustainability / Interoperability
Some Concerns
Sustainability
What happens if Library 2.0 services:
• Are unreliable?
• Change their terms & conditions
(e.g. start charging)?
Again, this can
• Become bankrupt
happen within our
sector (e.g. AHDS)
Interoperability
What happens if Library 2.0 services:
• You can’t get the data back out?
• You only get the unstructured or poor quality data
back out?
• You can’t get the comments, annotations, tags
out?
A centre of expertise in digital information management
21
www.ukoln.ac.uk
Training & staff development
Deployment Strategies
I want to do use the Social
Web but:
• The IT Services
department bans it
• The council bans it
• My boss doesn’t
approve
Area of interest to UKOLN:
• “Just do it”
• Subversive approach –
‘Friends of Foo’ if Foo
can’t use it
UKOLN briefing papers available
• Encourage enthusiasts
with Creative Commons licence.
• Don’t get in the way
(over
docs published)
A centre40
of expertise
in digital information management
22
www.ukoln.ac.uk
Deployment Strategies
Interested in using Web 2.0 in your organisation?
Worried about corporate inertia, power struggles, etc?
There’s a need for a deployment strategy:
• Addressing business needs
• Low-hanging fruits
• Encouraging the enthusiasts (don’t get in the way)
• Gain experience of the browser tools – and see
what you’re missing!
• Staff training & development
• Address areas you feel comfortable with
• Impact analysis and assessment
• Risk and opportunity management strategy
• …
A centre of expertise in digital information management
23
www.ukoln.ac.uk
Risk Management
JISC infoNet Risk Management infoKit:
“In education, as in any other environment, you can’t
decide not to take risks: that simply isn’t an option in
today’s world. All of us take risks and it’s a question of
which risks we take”
Examples of people who are likely to be adverse stakeholders:
• People who fear loss of their jobs
• People who will require re-training
• People who may be moved to a different department /
team
• People .. required to commit resources to the project
• People who fear loss of control over a function or
resources
• People who will have to do their job in a different way
• People who will have to carry out new or additional
functions
• ofPeople
havemanagement
to use a new technology
A centre
expertise inwho
digitalwill
information
www.ukoln.ac.uk
24
Towards a Framework
Biases
• Application to
existing
services
• Application to
in-house
development
•…
Intended
Purpose
Benefits
(various
stakeholders
Risks
(various
stakeholders
Missed Opps.
(various
stakeholders
Costs
(various
stakeholders
• Sharing
experiences
• Learning from
successes
& failures
• Tackling biases
•…
“Time To Stop Doing and Start
Thinking: A Framework For
Exploiting Web 2.0 Services”,
Subjective factors
Museums & the Web 2009
A centre of expertise in digital information management conference
www.ukoln.ac.uk
25
Using The Framework
Twitter for individuals Organisational Fb Page
Community
support
Rapid
feedback
Justify ROI
Org. brand
Communitybuilding
Low?
Intended
Purpose
Benefits
(various
stakeholders
Risks
(various
stakeholders
Missed Opps.
(various
stakeholders
Costs
(various
stakeholders
Learning
• Many blogs (e.g.
Jo Alcock)
Large
• Engaging with a
audiences
Twitter
community
Ownership,
• Conferences
privacy, lock-in • Papers
•…
Marketing
opportunity
Marketing
events,…
Low?
Note personal
biases!
Use
of approach in two scenarios: CILIP use of Twitterwww.ukoln.ac.uk
& Facebook
A centre of expertise in digital information management
26
What About Jo The Librarian?
Shares bookmarks
Let’s not forget the
librarian of the future.
What can we learn
from what is already
happening?
Has a blog, shares ideas,
engages in discussions
Communicates,
shares,
on Twitter
A centre of expertise
in digitalsupports,
information …
management
27
www.ukoln.ac.uk
Conclusions
The future
is exciting but
Librarian
Sapiens will
need to
address the
challenges.
Let the
debate
begin!
28
Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff
A centre of expertise in digital information management
www.ukoln.ac.uk
Person post / comic strip