Transcript Magic Jingles

By Kelsey Hoffmeister
Jon Bartels
Article Summary
 Competing with other Insurance agency’s using humor
o Geico, Progressive, Allstate
o Departure from normal marketing strategy
 Contemporized for the 21stcentury
o Retains the same slogan
o Using both traditional and social media
o Facebook and Twitter
o Use of Celebrities
Target Audience
 Millennial generation, 18-25 year old
o To create awareness
 Same audience competitors are trying to capture
o “…leveraging a jingle that everyone knows...”
 “May live or die” based on millennial audience reaction
Relation to Class: Personal Selling
 Traits of Effective Sales People
o Dependable
o Well organized
o Sense of urgency
o Sociable
 Demonstrating the capabilities of the firm
o Ability to have agents arrive quickly when caught in a jam
o Show they are caring and cater to your needs
Discussion:
• Effective?
• Entertaining?
• Would you choose over others?
References:

Irwin, Tanya. “State Farm Targets 18-25 With 'Magic Jingle'” – Marketing Daily. Web. 28 June 2010.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130983
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http://www.pointlessplanet.com/2010_11_01_archive.html
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http://viad.tv/video-tag/state-farm/
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http://www.youtube.com/user/statefarm
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http://www.life.com/image/79803245