Transcript SAMHSA Publications Store-20110329

SAMHSA Publications Store
Taxonomy Tuesday
Rich Morey
March 29, 2011
SAMHSA Background
• Supports State & local efforts to improve
quality & availability of SA & MH treatment
& prevention services
– Federal Grants to States and Community Orgs
– Drug and alcohol treatment & mental health
services referral
– Statistics on Drug Abuse & Mental Health
Background
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Call Center (470K+ Inquiries)
Publication Orders (13.3M shipped)
Website (8M+ Web visits)
Mailing List (60K email subs)
Conferences (100+ exhibits)
Store Video
• http://www.youtube.com/watch?v=NE6Jak9xZtI
Project Goals
• Merge two legacy Web sites
• Customer-centric focus
– Improve delivery of content
• Capture & Track data
– Analyze and add intelligence
• Build for future growth & flexibility
Background
Content
Analysis
Metric Analysis
User Analysis
Personas
KM System
Requirements
Criteria (Use
Cases /
Wireframes)
Web Site
Design HTML
Prototype
Taxonomy
End User
Testing &
Validation
Web Site
(PreProduction)
Web Site
Production
Taxonomy
• Joe Busch
Publications Store
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http://Store.samhsa.gov
http://store.samhsa.gov/developer
http://tools.store.samhsa.gov/taxonomy/
API Example
Publications Store
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Web orders have increased by 40%
72% conversion rate (shopping cart)
Rich data on what customers need
People are more easily finding what they’re
looking for
– Per visit orders & downloads are increasing
– Nearly 12K pages to less than 3k
Contact Info
Rich Morey
SAMHSA Office of Communications
[email protected]
240-276-2131
store.samhsa.gov