Transcript SAMHSA KM Project phases

Unifying Health Information
Services: KM Methodologies and
Tools at Work
Rich Morey, Public Health Advisor, SAMHSA Office of Communications
Joseph A. Busch, Founder and Principal, Taxonomy Strategies
Agenda
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SAMHSA Overview
KM Project
Taxonomy
Reporting
Future
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What Does SAMHSA Do?
• Substance Abuse and Mental Health Services Administration
– Part of the US Dept of Health and Human Services (HHS)
– Supports State & local efforts to improve quality & availability
of SA & MH treatment & prevention services
• More Specifically:
– Federal Grants to States and Community Orgs
– Drug and alcohol treatment & mental health services referral
– Statistics on Drug Abuse & Mental Health
What Does SAMHSA Do?
• SAMHSA’s Health Information Network
– Mission: To connect people working in substance
abuse and mental health fields and the general
public to the latest information on prevention and
treatment
– Vision: Share data to develop a more proactive,
interactive knowledge management system
What Does SAMHSA Do?
• SAMHSA’s Health Information Network
– Call center, publications & information
– Customer “Touch Points”*
• Customer requests (600K+ Inquiries)
• Customer orders (10.7M shipped)
• Customer on the Web (8M+ Web visits)
• Customer community (40K email subs)
• Customers at conferences (100+ exhibits)
– How do we make sense of all this rich data?
*stats are from the SAMHSA Health Information Network Annual Report 2008
SAMHSA KM Project Goals
• Merge two legacy Web sites
• Customer-centric focus
– Improve delivery of content
• Tie related content together
• Increase findability
• Capture & Track data
– Analyze and add intelligence
• Continuous evaluation & improvement
• Inform resource & budget decisions
• Build for future growth & flexibility
SAMHSA KM Project phases
Content
Analysis
Metric Analysis
User Analysis
Personas
KM System
Requirements
Criteria (Use
Cases /
Wireframes)
Web Site
Design HTML
Prototype
Taxonomy
End User
Testing &
Validation
Web Site
(PreProduction)
Web Site
Production
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SHERYL JESSUP
Case Worker, New
Horizons for Women,
Los Angeles
Personas
A User Centric Development Principle
TOM IVERS
Teacher, Chicago
Public Schools
DR. LAURENCE DENENBERG
Clinical Professor, University
of Michigan Medical
School, Ann Arbor
APRIL ZUCKERMAN
Supervisor, Adult Services,
Keystone Community Mental
Health Center, Long Island,
New York
MARIA LOPEZ
Assistant Director,
Division of Addiction
Services, Trenton,
New Jersey
MARTA GOMEZ
Homemaker, Miami,
Florida
ERIC WONG
Student, University
of North Carolina,
Chapel Hill
SAMHSA Knowledge Management Project
SAMHSA Taxonomy
• Consists of eight facets.
• Intentionally high-level; especially Substances.
• Designed to create compelling groups or “buckets” of
similar content; but not point to individual pieces of
content.
Content Types
Audience
Substances
Conditions &
Disorders
Population Group
Geography &
Location
Intervention &
Treatment Topics
Research &
Professional Topics
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SAMHSA Taxonomy content filters
• Non-subject filters used to describe the content.
• Facets used to express what type of content this is
and who it is intended for.
Content Types
Audience
Substances
Conditions &
Disorders
Population Group
Geography &
Location
Intervention &
Treatment Topics
Research &
Professional Topics
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SAMHSA Taxonomy subject facets
• Subject facets that describe what the content is
about.
Facet
Description
Professional & Research
Topics
Topics related to professions & disciplines. Use for studies or
information about research methodologies, funding, career trends,
and education.
Substances
Names of controlled substance or family of substances.
Conditions & Disorders
Names of disorders, conditions & families of disorders & conditions.
Intervention & Treatment
Topics
Topics related to intervention or treatment.
Population Group
Demographic or population groups that a study is about or a group
that is described in a treatment or intervention process.
Geography & Location
Specific places or geographic regions that programs, studies & other
content about.
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SAMHSA taxonomy
Taxonomy
Content Types
Audience
Substances
Advisories
Aid / Kit
Annual Report
Brochures
Case Profile
Cost Recovery Item
Data / Table
Directory
Fact Sheet
Field Manual
Generic Web Page
Guidelines / Manuals
Home Page
Indexes
Journal Article
Monthly Review
Webcasts
Clinicians
Community
Organizations
Educators
Law Enforcement
Legal Community
Legislators
Physicians
Prevention Program
Planners
Psychiatrists
Psychologists
Public Health
Professionals
Researchers
Teachers
Alcohol
Tobacco
Smokeless Tobacco
Cigarettes
Cigars
Illicit drugs
Alcohol combination
Amphetamines
Methamphetamine
Dextroamphetamine
Club Drugs
Ectasy
GHB
Ketamine
LSD
Rohypnol
Cocaine
Heroin
Marijuana
…
Conditions &
Disorders
Agoraphobia
Alzheimer's Disease
Anger Management
Anorexia
Anxiety & Stress
ADHD
Autism
Bipolar
Borderline
Personality
Disorder
Bulimia
Claustrophobia
Conduct Disorder
…
Intervention
& Treatment
Research &
Professional
Population
Group
Assessment
Detection
Diversion
E-Therapy
Family Treatment
Approach
Group Therapy
In-Home Programs
Intervention
Managed Care
Out of Home
Outpatient Treatment
Prevention
Residential Programs
Screening & Assessing
Seclusion & Restraint
Administration &
Policy
Assessment
Audits
Case Management
Education & Career
Development
External
Relationships
Communities
Law Enforcement
Non-profits
Faith-based Orgs
Schools
Employment
Opportunities
Ethics And Values
Funding
Grant Writing
Health Laws
Research &
Methodology
Planning
Process Improvement
Workplace Trends
Staff Turnover
Workplace Safety
Adolescents
African-American
Children
Children of Addicted
Parents
College Students
Criminal Justice
System /
Incarcerated
Elderly
GLBT
Homeless
Immigrants
Low Income &
Poverty
Veterans
Women
…
Geography &
Location
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
...
Taxonomy Facets
used for top level
navigation
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Drill-down on
taxonomy Substances
facet
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Drill-down on
All Substances
Contextual
filters
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Drill-down on
Alcohol
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Product Page
Taxonomy
Terms
Driven by KM
System
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Nav Helpers for
Related Topics
Reporting
• Intelligent analysis of data for our products
– Ongoing program decisions (e.g., Dashboards)
– Managing to trends, understanding resource
allocations, knowing the user, etc.
– Assessment and evaluation of individual products,
product types, subject matter areas
• Support to meet program goals
– Marketing, targeting populations
– More detailed and faster ad hoc metrics and
measures
Future
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New system launch 4th quarter 2010
Open Data Standards (open gov)
Sharing Taxonomy
Public KnowledgeBase
Data to inform Government Performance reporting
(GPRA)
• Mashups
– Google Maps
– Other data sources (data from data.gov, etc.)
• Customer rating system pilot
• Cell phones, text messages, exploiting RSS
Contact Info
Richard Morey, 240-276-2131, [email protected]
Joseph Busch, 415-377-7912, [email protected]