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Policies and Guidelines
IPer Forum
January 15, 2013
Policies and Guidelines
• Two Policies
– Sponsorship Recognition
– Advertising Recognition
• Social Media Best Practices and Guidelines
www.uwindsor.ca/web
Policies
• Sponsorship
– “is when an organization pays some or all of the
costs involved in staging an event in return for
advertising.”
• Advertisement
– “is a message created and displayed for the sole
purpose of promoting a business or its product or
service.”
www.uwindsor.ca/web
Sponsorship Recognition
Highlights of Sponsorship
• Sponsorship is for a limited time
• Cost determined by two consent parties
• 2 Options
www.uwindsor.ca/web
Sponsorship – Option 1
• Button or image labeled “Sponsors” or “Our
Sponsors”
• Can rotate with multiple logos – no distraction
• Logo is a link to open in new window
• Half-way down the page, 100 px by 100 px.
www.uwindsor.ca/web
Option 1 - Example
Sponsorship – Option 2
• Left navigation item of “Sponsors” or “Our
Sponsors” and must appear toward bottom of
list
• Left navigation item goes to a page of logos
• Logo is a link to open in new window
www.uwindsor.ca/web
Option 2 - Example
Advertising Recognition
Highlights
• Not on uwindsor.ca home page
• Good taste and sound judgment
• A portion of the revenue “to support student
interests”
• Disclaimer that department is receiving funds
for advertisement
• Written agreement signed by Chief
Communication Officer.
www.uwindsor.ca/web
Who Can Enter Contracts?
• Academic and Administrative Units
– No external advertising when services are
available on campus
– Approved by unit head or Executive Director
• Ancillary Services & Athletics
– Advertising part of core business
– Other ventures subject to VP and Dean
www.uwindsor.ca/web
Advertising – Option 1
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AODA Compliant
Bottom of the page. No distracting animation
Open in new window
Neutral language
UWindsor does not endorse
Specific dimensions
www.uwindsor.ca/web
Option 1 - Example
Option 1 - Example
Advertising – Option 2
• Left navigation item of “Sponsors” or “Our
Sponsors” and must appear toward bottom of
list
• Left navigation item goes to a page of logos
• Logo is a link to open in new window
• Logos limited in dimension
www.uwindsor.ca/web
Option 2 - Example
Social Media Guidelines
UWindsor Policies
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Prior to creating an account familiarize yourself with various policies.
UWindsor :
FIPPA
Acceptable Use Policy
Graphic Standards Handbook
Copyright Information
Policy S6: Student Code of Conduct
Student Affairs and Integrity Bylaw 31
Student Rights and Freedoms Bylaw 33
Human Right Policy
Social Network Policies
Account specific policies:
•Facebook Terms of Service
•Twitter Terms of Service
•Linked In User Agreement
•YouTube Terms of Service and Community Guidelines
•Flickr/Yahoo! Terms of Service
•Foursquare Terms of Use
Prior to opening an account
Checklist:
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Gain permission to open an account
Notify [email protected] of the plan to create
Develop a communication strategy
Follow up with [email protected] with your URL
Responsible Sharing
Always evaluate your post as though it will live in a text book
•Verify your post for accuracy
•Speak within your area of expertise and refer when necessary
•Do not publish confidential or embargoed information
•Do not post illegal, obscene or inappropriate messages
•Ask for permission
Mistakes and errors
•Correct immediately
•Be responsive
Respect
Addressing negative posts
• Think your response through and talk to your supervisor
• Address the issue and turn it to a positive
• Correct misinformation
• In certain cases, no action may be required
• Community may come to your assistance
• If needed, take the conversation off-line
Civility
Addressing vulgar, threatening or harassing posts
•Screen capture the message
•Copy the URL
•Email [email protected] and [email protected]
•If someone is going to cause harm to someone or themselves,
take it to Campus Police immediately
Transparency and Representing
UWindsor
Establish an account for your department:
• Clearly identify that it is a UWindsor group
• Use the UWindsor or UWin name, when possible
Personal account:
• Do not conceal your identity to promote UWindsor when posting
on other sites
• You are responsible for your own comments
Endorsement, Promotions and
Contest
Look to UWindsor policy before moving ahead with sponsorship
and advertising.
Contest
•Follow the rules of your platform
•Run the contest by the Social Media Coordinator and UWindsor’s
legal department
Be Present and Timely
• Respond the questions and feedback
• Post content when the user will most benefit
Confidentiality, Privacy and
Security
• Comply with FIPPA
• Discourage followers and friends from posting personal
information
• Review your own privacy features to make sure you are
comfortable with what you share.
Any Questions?