Transcript Lecture 5 EMarketing - emarketingmanchestercollege

e-Marketing
Lecture 5
Monday 9 March 2009
The Plan
Tutorial Date
 Assignment 1
 Evaluation Criteria for Web Pages

AB Associates
Evaluation Criteria
Be careful what you promise in report
 Heuristics
Safer territory!
 ‘Rule of thumb’

AB Associates
The Guru of ‘Usability’
www.useit.com
Jakob Nielson
Usability Consultant
Nielson Norman Group
AB Associates
Web Usability
Usability: How easily can an (HCI) object be
used to achieve an end-user’s goal(s).
To achieve high usability:
 Iterative design process
 Focus on end-user’s needs
 Involve end-users in design
 Usability testing
http://www.usabilityfirst.com/intro/index.txl
AB Associates
Usability Testing
According to Nielson, only 5 testers
needed
 ‘Hallway Testing’: uncovers 95% of
problems

2 commonly used protocols:
 ‘Think aloud’
 ‘Question asking’
http://www.useit.com/alertbox/20000319.html
AB Associates
Reality?
AB Associates
Reality?
AB Associates
Over to you!





AB Associates
You are now going to do some usability
testing
You will work in AB pairs
Separately, A’s & B’s pick web page and
define goal of end-user e.g. Amazon – buy
something
A’s will watch B’s use your web page and
make notes as B’s ‘think aloud’
B’s will watch A’s use your web page and
make notes as A’s answer your questions
Rationale
Experience of using 2 commonly used
Usability Tests
 Useful for those of you designing web
pages
 Useful data for Assignment 1

AB Associates
Over to you!



AB Associates
Remainder of lecture is for you to coordinate
and plan your activities as a group for
Assignment 1
Please use lecturer as resource
One last thought: could Google ranking be an
evaluative factor? See Google Webmaster
Guidelines:
http://www.google.co.uk/support/webmasters/
bin/answer.py?answer=35769&hlrm=en_uk
References:
http://www.usabilityfirst.com/intro/inde
x.txl
 http://www.useit.com/alertbox/200003
19.html

AB Associates
Useful web pages:
www.useit.com
 www.asktog.com
 www.zdnetasia.com
 www.usabilityfirst.com
 www.wired.com

AB Associates
Suggested Reading:





AB Associates
O’Brien, J. A. (2008) Introduction to Information
Systems. 14th ed, McGraw-Hill.
Chaffey, D. (2007) E-Business and ECommerce Management. 3rd ed, Pearson
Education.
Porter, M. (2001) Strategy and the Internet.
Harvard Business Review, March.
Asktog.com, First Principle of Interactive
Design:
http://www.asktog.com/basics/firstPrinciples.ht
ml [Accessed on: 5 Feb 2009]
Useit.com, Ten Usability Heuristics:
http://www.useit.com/papers/heuristic/heuristic_
list.html [Accessed on 5 Feb 2009]