Transcript Speaker Training

Sullivan & Associates
Communication and Educational Services 2007
Self-training
 Capitalize
Strengths
 Target Attainable Skill Improvements
 Solicit Feedback
Sullivan & Associates
Communication and Educational Services 2007
Why Speak?
• Awareness
• Understanding
• Action
Sullivan & Associates
Communication and Educational Services 2007
Behavioral Objectives
Awareness
The audience should be able to recall
superficial knowledge of a recent change,
a need for a change, or a development
that was formerly unknown to the
audience
Sullivan & Associates
Communication and Educational Services 2007
Behavioral Objectives
Understanding
The audience should be able to
recall specific details of a
particular topic.
Sullivan & Associates
Communication and Educational Services 2007
Behavioral Objectives
Action
An audience should be able to think, feel or
act in a way predetermined by a
communicator.
Sullivan & Associates
Communication and Educational Services 2007
Communication Objectives
What do I want my audience to feel, think, or
do as a result of my speaking with them?
The answer to the question should be stated
in a simple declarative sentence beginning
with the phrase, “The audience should be
able to …”
Sullivan & Associates
Communication and Educational Services 2007
Basic Speech Structure
Introduction
Development
Summary
Question and Answer Period
Final Summary
Sullivan & Associates
Communication and Educational Services 2007
Introduction
Focus the expectations of an audience on
the speaker’s main ideas.
Answer the question, “Why should I sit here
(as a member of the audience) and listen
to you talk about this?”
Sullivan & Associates
Communication and Educational Services 2007
Tailor the Intro to the Audience
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Specific Reference to the Audience
Reference the Topic
Reference the Occasion
Attract the Attention of the Audience and focus it
Develop the audience’s need to listen
Focus the audience’s attention to the goodwill
and credibility of the speaker.
Invite questions at the conclusion of your
presentations.
Sullivan & Associates
Communication and Educational Services 2007
Development
Ideas introduced in the introduction are
enumerated, explained and/or argued
convincingly.
Sullivan & Associates
Communication and Educational Services 2007
Developing Ideas
Idea Communicability
Least Difficult
Most Difficult
Simple Idea
Complex Idea
Acceptable
Ideas
Familiar
Concept
Unacceptable
Ideas
Unfamiliar
Concept
Sullivan & Associates
Communication and Educational Services 2007
Supporting Material
Illustration
An illustration is a detailed
description of an event.
Sullivan & Associates
Communication and Educational Services 2007
Supporting Material
Statistics
Using figures to show the significance of a
particular point. A speaker should cite the
source of statistics so that the audience
can verify them.
Sullivan & Associates
Communication and Educational Services 2007
Supporting Material
Explanation
Explanation describes the details of a
particular point in order to clarify it. It
usually begins with the phrase, “This
means that…”
Sullivan & Associates
Communication and Educational Services 2007
Supporting Material
Testimony
Testimony is any material a speaker quotes
during a speech.
Sullivan & Associates
Communication and Educational Services 2007
Supporting Material
Participation
Direct and purposive action by the audience
is extremely effective. Materials in this
include; tours, audience response, and
“Hands On” activities.
Sullivan & Associates
Communication and Educational Services 2007
The Message Unit
The message unit is an idea or assertion
and its supporting material. An Idea or
assertion is a conclusion that one draws
from observation. It is an opinion that
needs support in the form of a variety of
supporting materials.
Sullivan & Associates
Communication and Educational Services 2007
Message Unit
I. Assertion
• Explanation
• Illustration
• Statistics
• Testimony
• Specific instances
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Communication and Educational Services 2007
Question and Answer Session
 Listen
 Pause
Before Answering
 Answer Directly and Briefly
 Divide Complex Questions
 Clarify Questions
 Avoid Direct Debate
 If you don’t know the answer, admit it!
Sullivan & Associates
Communication and Educational Services 2007
Conclusion
 Summarize
your major point.
 Include answers to some of the questions
Sullivan & Associates
Communication and Educational Services 2007
Sullivan & Associates
Communication and Educational Services 2007