Transcript You2candance PowerPoint(10-07-24) - ARTS

A NEW MARKETING
WEB SITE
funded and created by
ARTS-Dance
And it’s free for you to use
History (pg 1)
• Spring 2008 - Individual gets the idea to create a couple
of 2-3 minute videos that show what square dancing
and round dancing are.
• Spring 2008 – Individual contacts a custom video
production company with the idea. The company
convinces the individual that he would be wasting his
money, and that in today’s marketplace, the way to sell
a product is with a 24/7 web site. Cost $15,000 to $20,
000. The individual decides to go ahead with the
project.
• Late Spring 2008 – Individual watches stock market
(and retirement accounts) take a nose dive.
History (pg 2)
• June 2008 – Individual asks ARTS-Dance for help
funding a web site dedicated solely to promoting
Square, Round, & Contra dancing. Site to include
HD video of each dance form and resources for
finding caller, teachers, and clubs throughout
North America.
• ARTS decides to fund the whole project ($22,000)
and put individual in charge.
• June 2010 – Site launches at NSDC in Louisvillle,
KY.
HOME PAGE
• First page when
entering site
• Figures change
position every 7
seconds
• Buttons take you to
video or content page
• Footer has links to
various organizations
and a newsletter (not
shown) sign up.
Watch video & Get Started Buttons
3 sentence description of each dance form
Pause button
Manually rotate illustrations.
Note: The
remaining slides
have similar set
ups for the
Round and
Contra sections.
Sq Dance Landing Page
(Top Half)
To other dance forms or back to Home page
Takes you to
Get Started
Resources
Associations
Blog Articles
(other links to
follow)
3 Buttons
To video
To Blog articles
To Resources
(More text below this)
Detailed description of activity
On all pages (photo to be changed)
Get Started Page
(Top Half)
More good stuff about
each dance activity
and how to get started.
Quotes relating
to dancing
(More text below this)
More ways to get to the resource pages
Possible space for advertising
Resource Page
(Top Half)
By clicking here,,
here,
or here
You will be taken
to a page where
you can select your
state or province.
Each state or
province will list
every caller, cuer,
and club for which
we have info.
Below here is a maple leaf to select Canada, and below that, an identical set up
entitled “Find A Club”. Similar set up in the Round and Contra sections
Blog Page
(Top Half)
The intent is to always have 3 articles to read. This one will always be a default if we are
short of material.
Associations Page
This page lists all 10 member associations of
ARTS-Dance
How to use You 2 Can Dance – pg 1
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Make you2candance.com your home page. Every time you go on line, you
will register a” hit” to the site. This helps it move to the earlier pages
when someone does a search.
If you have a web site, be sure to add a link to this site. The number of
links to a web site is a major factor in moving it to the first few pages of
search engines.
Make sure you are listed on the web site, whether you are a caller, cuer, or
club.
If you have a web site, we will put a link to your web site.
If you have an email address, we will put a link to it for immediate contact
by a visitor to the site
Send data to [email protected]
Everywhere you can, advertise “you2candance.com”. It is a nonthreatening; no pressure way to get people to check us out, and no one
will bother you unless you choose to be a contact.
How to use You 2 Can Dance - pg 2
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Put a little sign in one of your car’s rear windows. Just you2candance.com,
nothing else. You don’t have to put your phone number or any explanation. If
enough people do this, eventually people will visit the site, just to see what it’s
all about.
Print up business cards that jus say www.you2candance.com. Leave them
laying around in waiting rooms, libraries, on supermarket bulletin boards,
anywhere someone might just pick it up and say “What the heck is this?”
Make up a banner and hang it outside where you dance, or when you do a
demo.
Use this web site on your flyers for open houses or other recruiting literature.
People unfamiliar with the dance activity can watch a video of actual dances
and listen to a description of the activity given by a professional voice-over
artist.
This web site isn’t by any means the only tool you will need to help our
activities grow. It is, however, another weapon to put in your arsenal. ARTSDance has created this to help you educate the public about what it is that we
enjoy so much. Remember, the more times someone sees something, hears
something, or comes into contact with something, the more likely they are to
at least give it a try. After all, that’s all we’re asking, just give us a try.
THE END
Photo by Roy Gotta