Transcript PowerPoint 演示文稿 - Staffordshire University

MINISTRY OF SOUND
Group members:
Oliver Mitchell
Elizabeth Ludovino
Han Yan
Yi Zhu
Shuaihang Chen
ISSUES IN THE EARLY YEARS

P/L: Government fail to deal with drug business

S: Music style (Dance music)

T: Radio
ISSUES IN THE LATEST PERIOD

P: Government’s regulation (Thailand)

E: Globalization

S: People’s music taste had changed

T: Internet
DRIVERS OF CHANGE
Government pay more attention on drug
business
 Economic is more likely be globalization
 Technology development
 Peoples’ taste

OPPORTUNITIES AND THREATS IN 2004

Opportunities: People want more choices on
music experience

Threats: Dance music was going out of fashion
and competition
WHAT IS CSF’S

Critical Success Factors (CSF’s) those factors
that are either particularly valued by customers
or which provide a significant advantage in
terms of costs (Johnson, Whittington & Scholes,
2011) .
CRITICAL SUCCESS FACTORS
1.
Accessibility
2.
Safety
3.
Foster a strong brand
4.
Understanding customers’ changing needs and
requirements
5.
Maintain long-term relationship with customers
CRITICAL SUCCESS FACTORS

Foster a strong brand

Understanding customers’ changing needs and
requirements

Maintain long-term relationship with customers