Transcript Creating Quality Capability Statements

CAPABILITY
STATEMENTS
101
Presented by the Central Ohio Minority Business Association
and the Columbus Minority Business Assistance Center,
a program of the Ohio Development Services Agency
WHAT IS A
CAPABILITY
STATEMENT?!?
CAPABILITY STATEMENTS
Defined as:
“A brief outline of a company that is trying to
contract work with a government office. This
statement describes the company, its capabilities
and its expertise.”1
Simply stated:
Source:
1 - Definition of a Capability Statement | eHow.com http://www.ehow.com/facts_6883889_definition-capabilitystatement.html#ixzz2Ik0OCSyW
CAPABILITY STATEMENTS
 At
most a 1-2 page document, serving
as marketing tool for your Company
 Useful when trying to contract with the
Government and other Businesses.
 Should include:




Who you are + contact information
All appropriate codes – NAICS, SIC,
UNSPSC
What you sell + your specialty
Your capabilities and qualifications
WHY DO YOU
NEED A
CAPABILITY
STATEMENT?!?
WHY YOU NEED A CS NOW!
 It’s
a physical Elevator Pitch.
 Relieves the pressure of trying to “get it
all in.”
 Great for networking events,
matchmakers, sales calls, and can be
posted to your web site.
 Can be tailored to suit specific audiences
Capability Statements come in all forms:

HTML/Web Pages, Word Documents, PDFs,
and even self-running CDs.
USES OF A CAPABILITY STATEMENT
To provide information about your company
quickly
 To register for some government procurement
sites: Many government agencies require a
Capabilities Statement be submitted with bids.
 Prime contractors can require subcontractors to
submit capabilities statements before contracting
with them.
 As a door opener for cold calls.

A CAPABILITY STATEMENT,
PARTS
WHOLE
 Company
Overview (or narrative):
A brief company history, and
 An overview of your products/services
 Differentiators (or Key Personnel):
 Experience of:

Owner/CEO
 Chief sales person
 Staff

 Core


Competencies (or Capabilities):
List all products and services you offer
List your specific services first, you want to
show them why your company is the one for the
job
 Company
Data:
Any applicable codes for your business
 Any licenses (and their numbers) you may hold
 Company Business Structure

 Past


Performance (Customers):
List major customers that you’re proud of (and
that are proud of you!)
List major projects that you’ve completed
recently
 Contact:

List the best person to contact when interested
in procuring your services. Make sure the
information is valid and effective.
MAKE YOUR STATEMENT POP!
When giving out your capability statement,
you want to make it stand out from the
crowd. Here are some tips:
 Use glossy/thicker paper
 Present a seamless marketing profile:
Same colors on all letterhead, business cards,
web sites and capability statement
 Use
graphics
 Be creative!
 Be sure to tailor your Statement for
specific uses.
RESOURCES
Small Business Federal Government
Contracting: Your Capability Statement (CAPE) for
Small Business Federal Government Contracting
Check Ohio First Resources
Northeast Ohio PTAC: Writing a Winning
Capabilities Statement
QUESTIONS?!?
CAPABILITY STATEMENTS 101
Have questions? Need assistance?!?
Contact:
Jennifer Averi Frost, Director
Columbus Minority Business Assistance Center
614-252-8005
[email protected]
Presented by the Central Ohio Minority Business Association
and the Columbus Minority Business Assistance Center,
a program of the Ohio Development Services Agency