Transcript Bild 1 - Global

Marketing tools
New web sites
About the new web sites
Purpose
-
Increase brand awareness
Educate the target group
1. Why hearing products?
2. In which situations?
3. How does it work?
Target groups
Primary
Secondary
End users and relatives
Professionals
About the new web sites
Available domains
•
•
Com, se, us, de, dk and no
Extranet for distributors (.com, se, dk,
de, no)
New features…
Sound demo
Extranet
Extranet - How to register
1.
Go to http://www.comfortaudio.com/register-user/
2.
Fill out the password: comfort123
3.
Fill out the form and click Register.
4.
An auto generated password will be send to your e-mail.
Use this password to login on
http://www.comfortaudio.com/extranet/
Developments 2012
• Sound demo
• Videos
• Test datas
Graphic Guidelines
Logotype and colors
On going marketing activities
On-going and recent activities
•
•
•
•
Roll-out of Comfort Digisystem
Receiver DT10
Two prestige awards
– Best New Product at
AudiologyNow!
– Swedish Embedded Award
Articles and PR in magazines
Newsletters
Marketing activities 2012
Marketing and sales support material
Market segment
Material
Available
Product launch Receiver DT10
Roll-out sales material
available to order (extranet)
Next step sales support kit
March-April
Trifolder (eng)
available to order
New “brochure”
March
At Work
New “brochure”
June
CI and bone-anchored HA
Trifolders – school & work (eng)
available to order
Compatibility overview
Available (extranet)
Technical information and sales
material
successively during 2012
School