Transcript E-COMMERCE - Dr. Cevdet KIZIL

E-COMMERCE
Buying and selling over the
Internet
ON-LINE SHOPPING
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Advantages –
consumer
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Can shop the world
over
Do not have to leave
home
Cost savings in travel
Can shop anytime
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Advantages – retailer
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Less sales people
Less investment in
physical sites
Wider customer base
ON-LINE SHOPPING
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Disadvantages –
consumer
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Security for paying
Legitimacy of sites
Unsolicited online
advertising
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Disadvantages –
retailer
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Wholesalers might sell
on their own
Unemployment
Loss of personal touch
So how do Web sites make
Advertising
IDEA – charge by the number of
visitors to the site
PORTAL
The site you use as your guide to
the rest of the Internet.
Another idea!!
Get companies to become
They pay a % of
the sales made
through the site.
Did you know
YAHOO has
become a
PORTAL?
And so is
MSN
SNAP
EXCITE
Netscape
AOL
Go Network
How to make Web advertising
EFFECTIVE
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Use a banner ads
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Remember applets?
Use a live banner ad – allows you to get
more information about the product
without going to the site
Use context-sensitive advertising – ad is
related to the subject matter on the
screen
Disadvantages to users:
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Takes time to load the graphics
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Ads load first
A little aside:
Do you know what Web
analysis software is?
This software runs in the background
of a site.
It makes note of everything it
– what site you came from
_ what time of day you visited
_ how long you stayed
_ what files you downloaded
It is used by businesses to
analyze the effectiveness
of its advertising.
Is it invading
your privacy?
Call
accountant
about
Taxes
JK
c
INTERNET TAX FREEDOM
ACT
1. No taxes on Internet access
charges
2. No taxes on out-of-state
businesses
Summary – Internet should be free
of new taxes for 3 years.
Sales taxes may only
have to be added to
purchases if
company has a
physical presence in
your state.
SECURE
SOCKETS LAYER (SSL)
Standard for
encrypting online
transaction
payments
Two types of ECOMMERCE
B2C – business to customer
B2B – business to business
FACTS
• BANDWIDTH – measure of the data
transferred
• BACKBONE – major links
• Digital/analogue transmission
• ISDN/DSL – do digital transmission
• ISP – does analogue transmission
Downloading active audio,
video, and animation
content.
REALPLAYER
a plug-in which allows streaming
YAHOO!Events
presents live radio and television
shows
Ways to send information
• Unicasting – sends to each recipient
• Broadcast mode – sends to all
• Multicasting – sends to selected
individuals
• Push technology/webcasting – information
that is sent to you automatically – with
your consent
Intranet/Extranet
Intranet – private Internet-like network
Extranet – An intranet with extra
connections (a company and some
selected customers
VPN – virtual private network
Carves out a private passageway
through the Internet
PPTP
Point to Point Tunneling Protocol
Allows use of the Internet to transmit
data privately