Transcript PBA Front-End

PBA Front-End Programming
Development Organisation
Web Development Organisation
• In place:
– Website purpose
– Website goals
– Target audience
• Can we start designing
now…?
• Almost, need to set
the team first
Web Development Organisation
• Web site development projects cover many
diciplines – just as SW development
• Size and skill set of team determined by
– Budget
– Available resources in development organisation
– Website focus
Web Development Organisation
Creative
Administrative
Technical
Production
Web Development Organisation
• Core skill set (diciplines) needed
– Strategy and planning (Strategic level)
– Project management (Tactical/Operational level)
– Information architecture
– User Interface design
– Graphic design
– Web technology
– Site production
Web Development Organisation
• Core development team roles
– Project stakeholder/sponsor
– Project manager
– Usability lead
– Information architect
– Art director
– Technology lead
– Site production lead
– Site editor
Web Development Organisation
• Project stakeholder / sponsor
– ”The guy who pays the bills”
– Provides purpose, vision and goals
– Provides domain knowledge
– Point-of-contact to sponsoring organisation
– Delivers web site content
– Not a call-when-you-are-done role; must
participate actively in project!
Web Development Organisation
• Project manager (admin)
– Keeps the project on track on a day-to-day basis
– Point-of-contact between team and sponsor
– Manages internal team communication
– Project administration (meeting, minutes, notes,
plans, schedules, budgets,…)
Web Development Organisation
Web Development Organisation
• Usability lead
– ”Shape the overall user experience”
– The users advocate on the team
– User research (interview, field studies,…)
– Develop usability standards
– Conduct usability tests, and provide feedback to
relevant team members
– Involved in measuring project success
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• Information architect
– Organise web site structure and content
– Develop terminologies, categorisation schemes,…
– Ensure consistency across the website
– Enure overall content quality
– Design web pages at ”wireframe” level, in
cooperation with Art Director
Web Development Organisation
Web Development Organisation
Web Development Organisation
• Art director
– Establish ”look and feel” for the website
– Ensure consistency with e.g. corporate identity
standards, UI standards,…
– Visual interface design
– Color palette, typography, illustrations, …
– Page design details
Web Development Organisation
Web Development Organisation
• Technology lead
– ”The programmer guy” 
– Deciding on web publishing tools, development
languages, databases, network,…
– Responsible for technology integration
– Responsible for back-end development
– May manage sub-teams of programmers,
database developers,… (back-end)
Web Development Organisation
• Site production lead
– ”Builds” the website
– Converts detailed page designs into actual web
pages (HTML, CMS, development tool,…)
– Develops page templates (XHTML, CSS) to be filled
with actual content
Web Development Organisation
• Site editor
– Responsible for written content on the website
(quality, style and tone,…)
– Collect, organise and deliver finished text to
website production team
– Responsible for maintaining the website content
after site launch – ongoing effort
– Improving website visibility (Search Engine
Optimisation)
Web Development Organisation
• Roles, skills and people
– What background, education, experience,
attitude, etc is needed for each role?
– How does our ”resource pool” look?
– How large is the project
– When are people rolled on/off the project?
Web Development Organisation
Large project
Web Development Organisation
• Small Project
– Project stakeholder/sponsor (in-house)
– Project manager
– Usability lead
– Information architect
– Art director
– Technology lead
– Site production lead
– Site editor
Web Development Organisation