Transcript ACC802: Applied Research

ACC802: Applied Research
Prof Dr Normah Omar
[email protected]
[email protected]
0193371583/0122167882
603 5544 4924 (office)
Class Schedule
Meeting
Item/Topic
Deliverables
1
16/01/10
Introduction & Overview
2
30/01/10
Presentation 1: Introduction & background,
problem statement, research objective,
research questions, chapter organization
Slides + 3-5 page softcopy of draft
write up
3
13/02/10
Presentation 2: Background of
organization, definitions of variables, best
or current practices, conceptual
framework
Slides + 8-10 page softcopy of
related write ups
4
27/02/10
Presentation 3: Methodology , research
design and instrumentation
Slides + 8-10 page softcopy of
related write ups
5
27/03/10
Presentation 4: Findings, Proposed report
writing & managerial implications
Slides + 5-8page softcopy of
related write ups
24/04/09
Submission of edited dissertation
60-page write ups; spiral-bound &
CD
Evaluation
• 20% presentation and short write ups
• 80% final dissertation
• Final grade assigned upon receipt of
camera-ready dissertation
Two types of Business Research:
• Basic or pure research
• Applied research
Basic or pure research
• Attempts to expand the limits/boundaries of
knowledge
• Conducted to verify the acceptability of a given
theory
• Not directly involved in the solution to a
pragmatic problem
• Findings cannot be immediately implemented
Examples of Basic Research
• Is executive success correlated with high
need for achievement?
• Are members of highly cohesive work
groups more satisfied than members of
less cohesive work groups?
Applied Research
• Conducted when a decision must be made
about a specific real-life problem
• Research undertaken to answer questions
about specific problems or to make
decision about a particular course of
action or policy
What is applied research?
Could cover any of the following:
• Research designed for the purpose of producing
results that may be applied to real world
situations.
• Any research which is used to answer a specific
question, determine why something failed or
succeeded, solve a specific, pragmatic problem,
or to gain better understanding.
What is applied research?
• Research which studies the relationship
and/or applicability of theories or principles
to the solution of a problem
• The kind of research usually performed by
consultants or HR professionals. Typically
motivated by the need to solve a specific
problem in a particular organization
What is applied research?
• Systematic procedures to answer pressing
questions
• applied research means the implementation of
the results of industrial research for the creation
of commercial applications. Applied Research is
done to solve specific, practical questions
related to product development up to the first
prototype.
Applied Research Examples:
• An organization contemplating a paperless
office and a networking system for the
company’s computers may conduct
research to learn the amount of time its
employees spend at personal computers
in an average week
Applied Research Examples
• Should McDonalds add Italian pasta
dinners to its menu?
• Applied research told McDonalds it should
not
The Research Basics are the same:
•
•
•
•
Start by identifying research problem
List down possible related questions to ask
What is your research objective?
What is your contribution? Can you solve
the problem
• How can you collect information that would
facilitate you achieving research objectives?
• Scale and measurement
• Your timeline
The Research Basics are the same:
• Who are your target respondents?
• How are you to analyse your data?
• Think of possible Tables and Charts that
you can use to present your findings
• You still need to provide a discussion as to
why people behave the way they do?
• Think of possible managerial implications
• Can the objectives be achieved?
The Research Basics are the same:
• What is your conclusions?
• What would you recommend?
• Based on your own experience, what and
how would you recommend others to
conduct similar research as this one?
• Provide some references (10-15
references)
Start by examining your own
organisation
•
•
•
•
•
•
Government organisation?
Private organisation?
Non-profit organisation?
NGO?, Cooperatives?
Big organisation?
Small organisation?
Then ask some basic questions:
• Can you get access to the organisation
data?
• Can you get cooperation from the
organisation?
• Can you do this project within 1 semester?
• Would there be any legal or management
implication?
• Is there any non-disclosure issue?
• Do you need to embargo the dissertation
Scientific Method
• The procedures and techniques employed
by basic and applied researchers do not
differ substantially
• Both employ the “scientific method” to
answer questions at hand
Scientific Method
• The scientific method refers to techniques
and procedures that help the researcher to
know and understand business
phenomena
Scientific Method
• Scientific method is a systematic analysis
and interpretation of empirical evidence
(facts from observation or experimentation)
to confirm or disprove prior conceptions
Discuss Possible Applied Research
Topics
•
•
•
•
•
•
•
Forensic accounting
Risk management
Financial criminology
Financial integrity
Tax audit
Corporate governance
Financial reporting
Discuss Possible Applied Research
Topics
•
•
•
•
Financial fraud investigation competency
Whistle blowing
Fraud prevention
CPD training programs for enforcement
officers
• Fraud surveillance
Write up 1
which will
form chapters
1&2
• Propose topic
• Identify problems
• Identify variables
• Data accessibility
• Instrumentation
July
Write up 2
which will
form chapters
2&3
Write up 3
which will
form chapters
4 & some 5
• Data analysis
(descriptive)
• Gauge findings
• Data collection
• Follow ups
• Transcription
• Data Entry
• Data Mining
• Proposed
Tables and
Charts
August
with objectives
Write up 4
which will
form chapter
5
• Develop
conclusions
• Make
recommendations
• Propose future
research
• Make sure
Tables &
Charts are
used to support
discussions
• At least 15
references
• Discussions
• Submission of
dissertation to
supervisor
• Managerial
implications
September
• Content editing
• English editing
October
FOCUS FOCUS
Activities
Timeline