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By Nathan McCloud This campaign aims to increase the awareness of and use of renewable energy through the JCCC SPACES (Solar Power Appointed Consumer Electronic Stations) program planned for implementation in the spring of 2013. Key areas of focus for our campaign to be successful. • • • • • • • Audience Goals Location Resources Support Message Channels The target Audience of this awareness campaign is more diverse that what might be expected. The student body of JCCC The faculty and staff of JCCC Visitors to the Campus The community that supports JCCC The goals of this campaign aims to increase awareness in the student body about Taylor Hall’s energy saving SPACES kiosks that will be installed around the JCCC campus in the spring of 2013. Awareness Use Marketing opportunity for JCCC to promote the programs that developed this “sustainable” idea. CC SC COM OCB R C GEB LIB SCI CL B (Satellite Image from Maps.Google.com) People – to help conduct this campaign, students and/or staff volunteers will be needed to hang posters, distribute flyers, and spread the word about these kiosks. Services: ◦ Document Services ◦ Marketing Communications Department ◦ Publications Department Our message – To save electricity and support the needs of its students and staff to recharge their personal electronics used in their education, JCCC has started the SPACES program. To spread our message of sustainability we will use many different kinds of channels of communication. Channels: Posters Flyers JCCC website school paper school TV’s social media Press Release to local and metropolitan media resources. Student Survey of Channel Efficacy Web TV School Paper 24% 44% 24% 8% Posters •Solar Powered Appointed Consumer Electronic Stations •Charging Stations for personal electronic devices •Conserve Electricity •Reduce carbon emissions •Environmentally Friendly www.jccc.edu/spaces/ (www.jccc.edu/maps/) Sponsored by: Student Sustainability Committee •Solar Powered Appointed Consumer Electronic Stations •Charging Stations for personal electronic devices •Conserve Electricity •Reduce carbon emissions •Environmentally Friendly www.jccc.edu/spaces Sponsored by: Student Sustainability Committee / Installation of Kiosks •School Paper Article •Web Article March 2013 End of Campaign May 2013 April 2013 Campaign Begins •“Coming Soon” September 2013 July 2013 June 2013 August 2013 November 2013 October 2013 Press Release/ Conference •Taylor Hall & SSC Interviews December 2013 “Campus Ledger.” JCCC Campus Life. Web. 23 Nov. 2012. “Creating an Awareness Campaign.” Carbon Trust. Carbon Trust, 2010. Web. 23 Nov. 2012. “Document Services.” JCCC Administration. Web. 23 Nov. 2012. Hall, Taylor. “JCCC SPACES.” JCCC Sustainability. Web. 17 Nov. 2012. JCCC Map. 2012. Johnson County Community College, Overland Park. JCCC.edu. Web. 27 Nov. 2012. “JCCC Publications Department.” JCCC Administration. Web. 27 Nov. 2012. “JCCC Student Body Call for Sustainability Project Proposals.” JCCC Sustainability. Web. 18 Nov. 2012. Ladd, Robert. “Design Elements.” UNC Health Sciences Library. U of North Carolina, 4 Sep. 2012. 23 Nov. 2012. “Marketing Communications.” JCCC Administration. Web. 23 Nov. 2012. “Poster Printing.” Fedex. Fedex, 25 Sep. 2012. Web. 27 Nov. 2012. “Student Success Center.” JCCC Success Center. Web. 19 Nov. 2012.