Transcript Intro and Context - Faculty Web Sites

Managing Multimedia
The Client, The User, The Developer,
The Content Creator
The Client
• Department Head
• Company Employee
– From whom can you research info?
• Contract Work
– Developer
– Pitching ideas
– Setting up something unique (creativity)
– Making it manageable
Creative Ideas
• Vladimir Propp & Joseph Campbell
• IVES
• What Ifs
– More later
• Songwriter, Scriptwriter
• Familiar but not cliché
The Hero’s Journey
by Joseph Campbell
Joseph Campbell (1904-1987) is best known for his
work in comparative mythology
and comparative religion.
George Lucas used Campbell’s ideas to
Write the Star Wars story...
http://moongadget.com/origins/myth.html
Telling the Story
• Lucas had already written two drafts of
Star Wars
• Rediscovered Joseph Campbell's The
Hero With a Thousand Faces in 1975
(having read it years before in college).
• This blueprint for "The Hero's Journey"
gave Lucas the focus he needed to draw
his sprawling imaginary universe into a
single story.
The User
• “Target Audience” / appeals
• ‘Brick & Mortar’ businesses vs. Internet
Businesses
• Web site usability
• User connection / loyalty
• Functional uses of the site
• Extending the site:
– Apps
– Social media
• Apps vs. web site
Site examples: car rental
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Thrifty
Budget
Enterprise
Fox
Site examples: airlines
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Southwest
American
United
China Airlines
Site examples: Hotel chains
• Motel 6
• Marriott
What makes a site good?
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Look
Design
Functionality
Ease of navigation
Meets needs of client
Meets needs of user
The Developer
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Phillip Slaughter: Texas Back Institute
Shoot/edit/direct web video
Manage all of the social networking
Shoot/edit photos for the company
Some website editing, but not much
The Independent Developer
• Production company gets jobs how?
• Web Site Developer gets jobs how?
• Your first job in this environment: what
would it be?
– Apply your current writing, performance,
production, sales skills
– What job would you do?
– Interactive media design vs. soclal media
Old Media
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Radio Station
TV Station
Corporate Media
Network
Production House
New Media
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Radio Group – iHeart Radio
TV station / local multicasting
Production House
Traditional Media’s new media presence
– Especially something like newspapers
• Corporate Media’s new media presence
– Social Media
– Texas Back Institute
Conceptualizing
• Creativity (IVES, ‘what if...’
brainstorming, but also...
• Artistic design skills -- what makes a
particular visual shot work or not work?
• What makes a particular still image
award winning?
– (photo awards)
You have to have an eye...
• Imagine a movie from start to end
• Imagine a radio commercial that
conveys stark lonliness and depair
• Imagine a TV commercial that takes
place on Pluto and is for Burger King
• Imagine a photograph that includes
Niagara Falls, a woman and a parrot
that represents ‘miscommunication’
Imagine...
• A web site that is used to rent a car,
book airfare, or make a hotel
reservation
• A web site that sells books
• A web site that sells shoes
• A web site that sells practically any
electronics you might want
Getting Started
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Who is the client?
Define your audience
Define your goals
Define your tools
Set a launch date
Find resources
– And who are you competing against?
Getting the job
• How do you pitch?
• How do you impress?
• How much spec content do you need to
present?
• How many ideas do you pitch to a
client?
Making money
• You’re running a company that creates
and manages multimedia web sites for
clients
• How much is it worth? (ROI)
• Who does the work / what do they cost?
• How much can you live on?
• See rates cards on course outline
So what’s next?
• Skills and understanding in traditional
production (pre, prod, post)
• Skills and understanding in multimedia
– HTML, CSS
– Javascript, etc.
– Not computer science programming
• Understanding of apps and ‘what’s next’
So What’s Next?
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No need to invent the wheel
But maybe build a better mousetrap
Look at good and bad examples
Come up with a look and content that
has usability and aesthetic appeal
• Develop concept & treatment, the
wireframe, then mock-up, then
prototype
So what’s next?
• You’re creating a bit of specific content
for your ‘client’ (images, audio, video)
• You each have the same ‘client’—but
you each create your own design and
content
• “Communication and Journalism”
– East Texan, ManeMedia, KKOM
– Online and traditional media
Context:
Comm & Journalism
• Lit & Lang – LLC?
• Media Arts, Mass Communication, etc.
• Journalism (traditional and digital
media), Public Relations, Media
Production, Communication Studies
• Setting up and creating visual content
• Image, and projection, not reality
– Setting up images example
Getting started
• Audio production – Audacity / Audition
• Video shooting
– Tape camera ($3 tape), SD card
• Video editing
– Final Cut Pro X
• Training sessions
– Online tutorials (Lynda.com) ###