Transcript PennTAP Websites Mobile SEO SMO plus 2015

SMO
SEO
“Websites – Competitive,
Search Engine Friendly, &
Social Media Content”
Websites
Wendy Moyer, Sr. Technical Advisor
Who/How will look
for me?
Any Device!
Anatomy of a
Website
 Webmaster
/ Web Developer
 Analytics & Updating
 Website Pages
 Database (formal or informal)
 Web Host
 Domain Name
Anatomy of a
Website
“CALL TO ACTION”
Mobile Websites
WHY Mobile?
5 Reasons:
1.Mobile Users are different – spend more
2.Mobile gets traffic – all hours
3.Better brand engagement
4.Call to Action may be lost otherwise
5.Reduce Bounce rate
Mobile Websites
2 Paths: Mobile First or Responsive Web Design
Mobile Design:
Responsive Web Design
Mobile Design:
Responsive Web Design
Mobile Design:
Mobile First
Mobile Design:
Mobile First
Search Engines
Database
$$$$
Directory/Listing
of Websites
submit URL
Hosts & Servers
Wielding the Website
Mobile Apps
Search Engine
Optimization
Online
Marketing
Social Media
Email
Marketing
Search Engine
Optimization – SEO
Search Engine
Optimization
SEO - Analytics?
SEO - Back-links
SEO –
Paying for Placement
(Pay-per-Click)
(Pay-per-View)
(AdWords)
SEO - Placement
PPC or
PPV
Organic
(no cost)
Email Marketing
Social Media
Marketing
Your
Business
Social Network
 Used by Retail, B & B, Small
businesses, and organizations
focusing on Community
 Professional Network – Used by
businesses to find other businesses,
and new employees.
 Businesses in the music/creative
sector do best here, but can be used
by organizations focusing on
community
Focus on
Helping
People & Likes
will turn to
Leads!!
Every Employee
will promote
your business &
Followers can
Turn to LEADS
You are Your
Brand!
Create a Nice
Profile Pic &
feature your
Unique Niche!
Sharing
 Pictures and short video can be
photo-shopped and added to social
network sites.
 Technically not used for business
advertising, but can use it to
promote your brand via photo
sharing.
 Pin board style website that lets a
person/business create collections.
Best used to drive traffic/leads to
your business.
Sharing
Video
 Most popular Video-sharing website!
Businesses can upload, view and
share videos of organization or
products.
 Again, technically not for business
advertising, but can use it to
promote your brand via photo
sharing.
Blogging
 Blogger – Easy way to share subject
matter related to your business.
Originally, journal format, now has
wide variety of templates.
 Wordpress -free and open source
blogging tool and a contentmanagement system (CMS) based
on PHP and MySQL, which runs on a
web hosting service.
Micro-Blogging
 Short & Sweet Information network
– 140 characters – can include
videos and pictures to make people
talk about your Business, products,
and events.
Mobile Apps
Aside from all the games, social
centered, and fun apps, there
are business-related APPs that
help companies acquire and
maintain customers.
 But be careful!

Mobile Apps
Caution
 Example – perhaps your products are
somewhat unique – and you have a
computer tool to help select the correct
product. Would an App open to anyone
provide another company an edge?
**An App should give You
a competitive edge –
Not your Competition!
Mobile Apps
User Interface must be simple – no frills –
in harmony with your website
 Maintain user profile for quick startups

– Example App – “Wegmans”
Mobile Apps - Notes

Best business Apps provide a worthwhile
product to your customers
– Something they use themselves
– Something your personnel use for them
** Making your business App a win for
the customer will make it a win for
your company.
Further Reading…
Questions?
Donna J Yale, Advanced IT Team Lead
PennTAP
Penn State Professional Education
Pennsylvania State University
E-Mail: [email protected]