Diapositiva 1
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Transcript Diapositiva 1
UNIVERSITÀ DEGLI STUDI DI PAVIA
FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,
GIURISPRUDENZA, INGEGNERIA, ECONOMIA
CORSO DI LAUREA MAGISTRALE INTERFACOLTÀ IN
COMUNICAZIONE PROFESSIONALE E MULTIMEDIALITÀ
MOBILE WEBSITE VS MOBILE APP:
STRATEGIE DI PROGETTO E SCENARI APPLICATIVI
Relatore:
Prof. Marco Porta
Correlatore:
Prof. Massimo Cellario
Tesi di Laurea di
Eleonora Campi
Anno Accademico 2011/2012
THE MOBILE WORLD
The social is made up of a set of intense relations
between individuals in close physical proximity
John Urry, The New Mobilities Paradigm:
mobile communication technologies have
enabled the proliferation of connections at
a distance, which are crucial for social life
Mobile computing means accessing data
without constraints on the physical location
or on the equipment involved
HOMO MOBILIS
MOBILE DEVICES
Features:
personal
always avaliable
immediacy of use
always connected
customisation
interaction
location
VARIETY OF MOBILE DEVICES
Tablet
E-book reader
Smartphone
Play station
Portable PC
Navigation system
Media player
THE HISTORY
History:
Brick Era
CandyBar Era
Feature Phone Era
Smartphone Era
Touch Era
Smartphones’ features:
organization of personal activity
functions of PC
media functions
telecommunication functions
Internet services
GPS software
Wireless or Bluetooth connectivity
THE MOBILE ECOSYSTEM
Operators manage their networks
Platforms are:
licensed
proprietary
open
Operating systems are between
the platform and applications
Application frameworks are used to
create applications
MOBILE OPERATING SYSTEMS
A mobile operating system, also referred to as mobile OS, is the operating
system that operates a smartphone, tablet or other digital mobile devices
Modern mobile OSs add to the features of a personal computer’s operating system
the capability to work with touchscreens, Bluetooth, WiFi, GPS, video camera, voice
recorder, music player, …
Standard parts are:
kernel
file system
virtual memory
scheduler
user interface
Mobile OSs are:
Symbian OS
Android Os
iOs
Windows Phone
SYMBIAN OS
WINDOWS
PHONE
ANDROID OS
iOS
THE MOBILE WEB…
The mobile web refers to the access to the World Wide Web, that is the use of
browser-based internet services from a mobile device connected to a mobile
network or other wireless networks
Features:
smaller view
more suitable for fast contents
geolocalized
a Consortium takes care of the standardization
large development
…THE MOBILE WEB
Mobile web 2.0:
geolocalization
offline navigation
social networking activity
contextual advertising
on-demand streaming video
touch and multitouch
HTML5, CSS3, Javascript
Mobile websites can be:
Derived: PC version
adapted to mobile
Dedicated: specially
designed for mobile
PC desktop
website
Derived
website
Dedicated
website
APPLICATIONS
An application is a computer program designed to help people perform an activity.
Depending on the activity, it can manipulate text, numbers, graphics
Apps: applications for mobile devices
Two ideal requirements for apps:
adaptability
portability
Three types of apps:
web apps
native apps
hybrid apps
WEB APPS OR NATIVE APPS?
A native application:
is specifically designed to be run on
a mobile device
is developed for specific devices
A web application or webapp:
is avaliable through a web browser
it can be used by all devices that can
access the web
Features:
Features:
performance
distribution and
market visibility
streamlined
support
full access to GPS,
camera, etc.
app data stored
locally
languages: C, C ++,
Objective-C, Java
interoperability
and vendor
independence
streamlined
maintenance
based on open web
standards
faster development
languages: HTML5,
CSS, Javascript
HYBRID APPS
The hybrid model is introduced to solve the limitations of the two models above, in
response to the requirements of portability and adaptability
Ability to access the functions
of the device
No need to write specific code
for each device/platform
Phonegap
Some software tools are
designed to create hybrid
apps:
Titanium mobile
Sencha Touch
CASE STUDIES
What is better?
Mobile website or mobile app?
I have considered four apps.
The purpose of the analysis is to figure out which of the two
alternatives offers better functionalities
GOOGLE MAPS
mobile website
mobile app
The Maps app has more functions and
related apps:
Navigator
Google Earth
Offline maps
Google Local
3d
The mobile site has a simpler interface
The mobile site’s basic functions are easy to use
The app is more suitable complex operations
The app is more integrated with the device
YouTube
mobile website
mobile app
The YouTube app offers:
channel management
possibility to record videos with the
integrated camera
There are not substantial differences
The interface changes slightly
For watching videos, both possibilities are good
For managing your own channel, the app is better
FACEBOOK
mobile website
mobile app
The Facebook app offers:
chat
possibility to take and upload photos
with the integrated camera
There are not substantial differences
The interface changes slightly
FB developers are focusing more on the mobile
site because it is cross-platform
For the chat feature, the app is the best solution
EBAY
mobile website
mobile app
The eBay app offers:
possibility to use the integrated
camera
acoustic signal for any news
The mobile site is very similar to the app
Differences are minimal
A buyer can use both versions
A vendor may prefer the app because of the the
camera use
IN CONCLUSION…
Surveys have shown that users prefer apps
because they are:
more convenient
faster
easier to browse
better from the user experience point
of view
easier to buy
…IN CONCLUSION
Mobile web apps are not integrated in the
devices but they are cross platform
Apps are not cross-platforms
Mobile apps must be accessed through the
web browser
Apps are of immediate use because an icon
is on the screen
Your customers dream of a happier and better life.
Don’t move products. Enrich lives
[Cit. Steve Jobs]