Transcript The App Builder How T o by EducationPack

Objectives
– List use cases for mobile apps.
– Describe the structure of a mobile app.
– Build your own mobile app with
TheAppBuilder.
What is a Mobile App?
• Good question!
What Makes a GREAT App?
• User interface
• Relevant
• Sticky
Why Mobile Apps?
• Give me 3 good reasons why I should bother!
1. Extend your reach.
2. Enhance your service.
3. Channel feedback and interaction.
Who uses Apps for Marketing?
• Honda
• Coca-Cola
• McDonald’s
Gaze into the Crystal Ball...
• Everything becoming “connected”:
– TV
– Blu-Ray
player
– Kitchen??
http://www.cepro.com/slideshow/image/3581/
Endless Possibilities
Examples of Great Apps
• IBM Smarter
Planet
What is a Web App?
• Native App
Speed
Hardware
x Stores
• Web App
Distribution
Devices
? Standards
Build an App
• Where do I get the content?
– You will already have it!
– Website, promotional material, social media,
photos etc.
• How do I put it together?
– Decide the sections
– Summarise the content
– Collate the imagery and assets
• Go Build!
www.TheAppBuilder.com
Publishing
• Web App
– FREE!
– No store submission
• Native App
– Setup charge
– Subject to store approval
Marketing
• Native Apps
– All via App Store
– Featured
– Top 25
• Web App
– Up to you!
WebApp Marketing
1.
2.
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4.
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6.
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8.
Shorten that URL! – bitly
Get social
App review – HTML5 Safari
PR – HARO
Existing outlets
YouTube / SlideShare
Collaboration
Forum
Go Build!
Go Live
• Preview
– Make edits
– Check new content
• Go Live
– Publish changes
– Send out the link