Transcript Be Mobile!

What every organization needs to know to
communicate properly in the age of mobility
Parkour?
HOW PEOPLE ACCESS INFORMATION
• Using more digital touch points
• Blogs
• Social Media
• Search
• Everyone has a voice
• Mobile
IMPORTANCE OF MOBILE
MOBILE ACCESS
• In the US, more people now access the
world wide web from a mobile device than
they do from desktops or laptops
• Quality of mobile devices keeps improving,
getting better
• Bigger Screens
• Tablets as Computers
CONTINUES TO GROW
HOW DO PEOPLE USE MOBILE?
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99.5% access content/information
62.1 percent check email
49.2 percent listen to music
46 percent play games
41.7 percent download and use apps
15 percent make purchases
HOW DO PEOPLE USE MOBILE?
MORE THAN JUST A PHONE
• Tablets
• Wearables
• More personal than ever
• Alarm clock
• Music
• Calendars
• Pictures
MOBILE AND FINANCIAL INSTITUTIONS
PROPER WAY TO COMMUNICATE
WHERE WE STRUGGLE
DEVELOP A PLAN
• Marketing
• Communication
• Apps
• Systems
• Payments
• Notifications
• Apps
TEXT
• Quick way to reach members/prospects
• Notifications
• Marketing
• More apt to be receptive if they are
getting information more than just
marketing
• Shorter messaging
SOCIAL MEDIA
• Social Media Outlets have made big
changes to adopt to mobile
• Facebook example
• People expect a presence, make sure it
fits the medium
WEBSITE
• Special mobile-only site
• Used to be what was traditionally
recommended
• But technology has gotten better
WEBSITE
• Mobile-friendly site
• More narrow design
• Scrolling side-to-side more difficult
on tablets and phones
• Use standard fonts
• Shorten forms (less fields)
WEBSITE
• Adaptive design
• Responsive design
• Identifies users browser/device and
renders site based on the device
• Different looks for different devices
RESPONSIVE DESIGN
SCREEN TO TV
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Chromecast
Apple TV
BlueTooth
Allows for users to connect their
devices to their TV, giving them another
– usually much bigger – screen to view
your site
APPLICATIONS (A.K.A. APPS)
• Apps for the sake of apps
• Parkour?
• More than just a link to your home page
• Push information to members
• Easier way for them to calculate rates,
manage accounts, locate ATMs
• Southwest example
OTHER MARKETING ITEMS
• Mobile ads
• Search
• Local
• Click-to-call
• Display
• Games
• Other apps
OTHER MARKETING ITEMS
• Landing pages
• Make sure phone number is
prominently displayed
• Quick access to your location/address
• Short forms
SYSTEMS
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Notifications
Payments
Deposits
Apps
SYSTEMS
SYSTEMS
• ApplePay
• Adoption is picking up
• Square
• No credit card processor/gateway
needed
• Mobile check deposit
• What Millenials expect from their
financial institutions
SYSTEMS
• May not think of these systems as
marketing tools
• To reach new members, these are the
services you will have to have
SUMMARY
• Need to understand the various ways
people access information, including
financial
• Mobile and web are blending but there are
still differences
• Responsive designs are key
• Have a mobile plan that includes both
systems and communications/marketing
Be Mobile!
Contact Info
Twitter: @DarrinCates
Facebook: www.Facebook/eVibrant
LinkedIn: www.LinkedIn.com/Darrin-Cates/
Web: www.DarrinCates.com