Transcript Adding a web site PowerPoint

RTV 453
Adding a web site to your online
presence...
About a web site
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One of the most important things to
remember when designing a site is that
the wheel has already been invented
What is Usability?
Look at what others have
You’re less important / interesting than
you think
Basic site design
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Start Looking at WordPress
420 class vs. our use
– Designing and managing an Interactive
Media site
– Using Social Media to reach an audience
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Breadcrumbs
Basic site design
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Use Corresponding Labels Make sure your
crumbs are called the same as the corresponding
location, for example do not call a crumb
“Personalize” if the page is called “Settings.”
Aid Navigation, Not Replace It Your crumbs
should act as a way for users to locate themselves
on your site when they arrive and not as a
replacement for navigation.
Don’t Link to Current Page The very last crumb in
your breadcrumbs should not be clickable. It should
simply serve as an indication of where you are
within the site.
Other site design terms
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Tabs -- The tab metaphor is one of the
only metaphors from the office that
work really well on screen.
– Lots of guidelines about tabs
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URL shortening (tinyurl)
URL usability
– stay away from in-page linking (anchor
tags)
– Avoid the mailto link unless the title of the
link is an email address
We have a web site, now what?
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SEO
For many people, search engines are the
starting point for information on buying
decisions.
There are billions of searches done every
month and that number is growing.
It’s tough to buy traffic. Ad Age, 2007: the
click through rate of search engine
advertisements is 11.5 percent.
Initial SEO guidelines
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Surefire way to great search rankings
is to create great, original content.
Search engines do not need, nor do
they reward, duplicate content.
Be focused. Try to have a page
dedicated to each keyword or phrase
that you’ree trying to rank well for.
Use your keywords frequently in the
body tags of your pages.
Initial SEO guidelines
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While you should include your keywords
frequently in the body tags, do not spam a
page by placing text in the same color as the
background or hiding keywords in places
that people can’t see. This is a way to get
banned from a search engine or be placed in
the supplemental index.
Initial SEO guidelines
Avoid using frames because they don’t
allow content to be indexed properly in
most cases.
Load times are important both for
search engines and for visitors. So,
avoid using excessive JavaScript.
Initial SEO Guidelines
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Page titles are extremely important for both
search engine optimization and for click
through rate.
Page titles should contain no more than 5
words that are keyword-centric and directly
relate to what is on the corresponding page.
Using more than five words in a page title
dilutes the strength of each word.
Place important keywords early in the page
title. The first word receives the highest
reward.
Other SEO items to read...
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URLs
Header Tags
Link Structure
Internal Links
Images
Keywords Meta Tag
Description Meta Tag
Sitemaps
Site Maps
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Sitemaps are typically XML files that
diagram how a Web site’s content is
structured. Creating a sitemap and
submitting it to search engines is a
good way to point out how your site is
structured and where pages are
located. Sitemaps ensure that all of
your pages are found and indexed.
Where to submit your
sitemap?
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Google Webmaster Tools http://www.google.com/webmasters/
Yahoo! Sitemap Submission https://siteexplorer.search.yahoo.com/submit
Ask.com - place the url of your sitemap into
the link in the article and it will ping Ask.com.
http://submissions.ask.com/ping?sitemap=ht
tp%3A//www.the URL of your sitemap
here.xml
Bing Webmaster Tools http://www.bing.com/webmaster
Tools
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Web site Grader - Submit your URLs and it will tell
you how well your site is optimized.
Submit Express- Meta Tag Analyzer - This tool will
tell you how well your meta tags relate to each
page’s content, pointing out SEO flaws in your meta
tags.
Submit Express- Keyword Suggestion Tool This free
tool utilizes data from Wordtracker and
KeywordDiscovery to suggest keywords related to
the words you provide.
XML-Sitemaps - Sitemap generator.
SEO Chat’s Dynamic URL Converter - This tool
converts dynamic URLs into static URLs, but it only
works with Apache servers.
Blogs
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This article suggested...
– Search Engine Watch
– SEO Moz -- now Moz.com
– HubSpot
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Building a web page
– a Wix page… SEO
WordPress
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Getting started