Transcript Is The Web Working For You?

refreshing design, online and in print
Is The Web
Working For You?
Making The Most
Out Of Your Website
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Goals
• For Those Without Websites
– Provide some basic knowledge from which
you can begin to develop a valuable web
presence.
• For Those Who Don’t Love Their Website
– Provide you with tools and tips to improve
your website.
• For Those Who Love Their Website
– Let’s Make Your Site Even Better.
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Three Areas For Web Promotion
•
Looking Out
–
Optimizing your visibility on the web.
•
•
•
SEO (Search Engine Optimization)
Traffic Building
Looking In
–
Optimizing usability for your visitors.
•
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Designing Your Site
Featuring Your Content
Looking All Over
–
–
–
Cultivate a community.
Broadcast your message.
Utilize your relationships.
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
WARNING:
Technical Content Ahead
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking Out
Is your website visible?
Basic Search Engine Optimization
For Improving Search Engine Results
Making The Most Out Of Your Website
www.edgeonemedia.com
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Looking Out - Google
• Google gained 3%
market share from
2006 to 2007.
• Dominates search
engine market.
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking Out – Basic SEO
• Submit your website search engines and
directories.
• Use Descriptive Title Tags
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Title Tags
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking Out – Basic SEO
• Submit your website search engines and
directories.
• Use Descriptive Title Tags
• Use Your Meta Description Tag to Your
Advantage
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Meta Description Tag
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking Out – Basic SEO Cont.
• Image Alt Tags
• Clean Up Sloppy URLs
Making The Most Out Of Your Website
www.edgeonemedia.com
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Sloppy URL
Nice URL
Making The Most Out Of Your Website
www.edgeonemedia.com
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Looking Out – Basic SEO Cont.
•
Build Incoming Links
– One Way Links
– Reciprocal links don’t add value
– Acquire one way links fast is through the use
of paid press releases (prweb.com)
– Find out who links to you by typing the
following into a search engine:
•
Link:www.yourwebaddress.com
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking Out – Pay Per Click
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking Out – Pay Per Click
• Choose Keywords
• Set Budget
– Click Budget
– Daily Budget
• Your ad appears based on:
– Click Budget
– Daily Budget
– Effectiveness
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking In
• Does Your Web Site Look Good?
• Does Your Web Site Feature Your Best
Content?
• Is your most important content being
viewed?
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Making The Most Out Of Your Website
www.edgeonemedia.com
Before
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Making The Most Out Of Your Website
www.edgeonemedia.com
After
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What did we do?
• Gave the site a visual identity.
• Made all of the site’s content readable by
search engines.
• Added news and events feature so they
could update content with regularity.
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Website Real Estate-Main Page
• Prime Real Estate
– Top 400 Pixels
• Suburban Real Estate
– Next 300 Pixels
• Unwanted Real Estate
– More than 1000 Pixels
Making The Most Out Of Your Website
www.edgeonemedia.com
Prime Real Estate
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Making The Most Out Of Your Website
www.edgeonemedia.com
Suburbia
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Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking In - Web Statistics
•
Look at the data – Web Statistics show
the following
– How many people are visiting the site?
– What pages they visit when they are there?
– How many pages they visit?
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking All Over
• Develop an email list and send enewsletters
• Keeps you in touch with your past, current,
future clients and customers
• Breeds Familiarity
• Makes it easy for recipients to visit and
pass along.
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking All Over
• Blog Early, Often
– Adding new content creates more keyword
density, turning your website up in more
organic searches
– The more you update the site, the more
search engine robots will visit to see what’s
new
– A blog will create an rss feed that allows your
users to subscribe to your updates and allows
you to syndicate
your content across the web.
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Looking All Over
• Develop Viral Marketing Strategies
– Create videos and post them on YouTube.
– Write articles for other newsletters and
websites.
– Offer a free service
Making The Most Out Of Your Website
www.edgeonemedia.com
refreshing design, online and in print
Review
• Look Out
– Optimize your site so your site is visible on the
web.
• Look In
– Make sure your website is optimized for
usability and marketability.
• Look All Over
– Make it sticky.
Making The Most Out Of Your Website
www.edgeonemedia.com