Transcript Offer

Unit 4 offer
教学重点和难点
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重点:
1. offer, receipt 等单
词和subject to ,as
follows等短语在函电
中的用法;
2.与发盘相关的专业
术语;
3. 实盘和虚盘的区别;
4.发盘的内容,即如何
写有关发盘的函电.
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难点:
1.实盘和虚盘的表示
方法,即如何表明你的
发盘是实盘还是虚盘?
2.发盘中主要交易条
款的表示方法,即如何
写好发盘?
Business negotiations
(关于交易磋商的函电)
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Classification(交易磋商函电的分类):
Enquiry
Offer
Counter-offer
Order
(询盘)
(发盘)
(还盘)
(接受)
发盘又称报盘，发价或报价，在法律上叫要约。一
般是卖方向特定的人(Specific Person)提出的;内
容十分确定(Sufficiently Definite)的，即列明
了主要交易条件; 并表明只要受盘人在有效期内接
受,发盘人即受其约束的交易条款和交易条件.
Establishment of Business Relations
(建立贸易关系的函电)
Yancheng Jingwei International Group
Co. , Ltd. (盐城经纬国际集团有限公司)
 To extend American market(进一步开拓美国市场)
 Catalogue(商品目录)and sample book(样本)
 Victory Trade Corp., Ltd.(美国维多利亚贸易有
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限公司 )
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81000 printed shirting (81000号印花细布)
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We are very pleased to receive your enquiry
of 22nd May, which enquired about our 81000
printed shirting.(很高兴收到你方5月22日关于我方81000号
印花细布的询盘.)
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We acknowledge with thanks receipt of your
enquiry dated 22nd May.(感谢你方5月22日的询盘.)
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Receipt n.
(1)收到
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 We are in receipt of your letter of June.
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(2)收据,收条
 Cargo Receipt 货运收据;
Deposit Receipt 存款收据;
Freight Receipt 运费收据;
Mate’s Receipt 大副收据;
Parcel Post Receipt 邮包收据
Offer
(1) 与offer搭配的动词和介词
make/send/give/fax an offer for/on/of…
发盘
Eg.1.Please make us an offer on 20 metric tons groundnuts.
请给我们一个20公吨花生的发盘.
2.We’re pleased to fax you an offer for the printed
shirting.很高兴向你方传真印花细布的发盘.
其他与offer 连用的动词:
Accept offer 接受发盘; Confirm offer 确认发盘; Extend offer 延长发盘;
Renew /Reinstate offer 恢复发盘; Decline offer 拒绝发盘; Entertain
offer考虑发盘; Withdraw offer 撤回发盘; Combined offer搭配发盘;
Lump offer 综合发盘
offer
(2)实盘(Firm Offer)和虚盘(Non-Firm Offer)的区别:
与实盘相比,虚盘的内容不确定,有保留条件,不受约束，其表
示方法主要有两种
A.Subject to 以…为条件,在…条件下
eg. We make you a special offer, subject to our final
confirmation. 兹报特别盘,以我方最后确认为准.
Subject to your reply reaching here before…以你方答复
在…前到达为准
Subject to your immediate acceptance以你方立即接受为条件
Subject to our cable confirmation以我方电报确认为准
B.Without engagement/ obligation 不受此盘约束
We take pleasure in making you a special
offer, subject to our final confirmation,
as follows: US＄0.986 per yard CIF New
York(很高兴向你方报特别发盘如下:CIF纽约价每码0.986美元,以我
方最后确认为准)
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1.Offer的其他种类：
good/best offer (优惠发盘); special offer (特别发盘);
favorable offer (优惠盘); package offer (一揽子发盘)
As follows: 如下=as what follows. 这是一个习惯用语,所以
Follows后面的s不能丢
E.g. It’s as follows:
如下:
The telegrams reads as follows: 电文如下:
The items as follows:
项目列举如下:
We state as follows:
兹陈述如下:
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Our products is competitive in price and
good in quality.(我们的产品,价廉物美.)
Though our price is lower than other
suppliers, we’ve never lowed our
production standards.(价格虽然比别人低,但产品的质量
标准并没有降低.)
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We offer you such low price totally
because we hope it will be a good start of
our long business relation.(我们之所以报这么低的
价格,完全是由于我们希望这笔业务能够成为双方长期合作关系的良
好开端.)
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As it is the first transaction between us,
we here make you a favorable offer.(因为这是
我们的第一笔生意,所以特报优惠发盘.)
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We suggest you place the order immediately
because of its large demand.(鉴于此类货物需求
很大，建议立即定货.)
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You may avail yourselves of the advantage
of this strengthening market because of
late there has been brisk demand for
textile, especially the value of our money
has increased all along.(近来纺织品行市上涨,
而且人民币持续升值,请抓住这个好机会.)
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We suggest you place a trial order to have a try.
We feel confident it would have a ready
market.(如果你们不放心,可以先试定,我们相信市场前景一定会看
好的.)
Dear Sirs,
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We are very pleased to receive your enquiry of 22nd May,
which enquired about our 81000 printed shirting.
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We take pleasure in making you a special offer, subject
to our final confirmation, as follows:
Article:81000 printed shirting
Specification: 36×36
Price: US＄0.986 per yard CIF New York.
Our product is competitive in price and good in quality.
We offer you such low price totally because we hope it
will be a good start of our long business relation. You
may avail yourselves of the advantage of this
strengthening market because of late there has been
brisk demand for textile; especially the value of our
money has increased all along.
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I’m looking forward to your soon reply.
Yours Faithfully,
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Principal terms and conditions
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Quality:
 Name
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Including brand
 Specification, grade and standard
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Quantity
 Measuring Method
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Length, weight, piece and so on
 Measuring Unit
 International system, metric system and so on
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Package
 Packing method
 Packing material
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Price
 Unit price
 Money,
measuring unit, unit amount and trade
terms (with commission)
 Eg. Us& 500 per yard CIFC5% New York
 Total price
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Payment
 Payment method and documents
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Shipment
 Method
 If
partial shipment is allowed？
 Time
Offer
Take pleasure in doing sth.
Make you an offer
As follows
Per yard
Be competitive in price
Be good in quality
A good start
Avail yourself of the advantage of
The strengthening market
Of late
Brisk demand
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In receipt of
Metric ton
Subject sugar
Comply with your request
Confirmed letter of credit
The first available boat sailing to sp.
Your attention is drawn to the fact that…
Ready stock
Enable us to effect early shipment
Meet your approval
Exercises
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Enclosed please find our quotation sheet and
notice that the offer is valid during 2 weeks.
This best price is valid subject to your order
reach us before 31 Jan. or it will lose its validity.
We also take pleasure in arranging to produce
the items according to the specifications listed
in your goods list.
I assure that you would be satisfied with our
quotation.
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You’d better place the order as soon as possible
because the market/ going/ prevailing/ present/
current price is expected to rise in the future.
This is a favorable offer which won’t be repeated
any longer.
We hope the quotation will urge you to place an
order.
We suggest you place an order at once because
there is popular demand for this article.
Non-firm offer
If a specific price is agreed upon or
guaranteed by the exporter, the precise
period during which the offer remains
valid should be specified.
 Usually, the exporter will send the offer
with some conditions, which make the
offer a non-firm offer.
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Non-firm offer
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We thank you for …
Telex enquiry
In reply
European Main Ports =EMP
Sight draft
Lately
Growing demand for sth.
 Growing/increasing/ popular demand
 High/ great/ large/ heavy/ brisk demand
 Low/ poor demand
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Doubtlessly
Avail yourself of the strengthening market
Inquiry for
Relevant L/C issued by…
Your first class bank
In our favour
Upon signing Sales Contract
Meet your customers’ taste and need
Feel free to do sth.
Meet with our careful attention
Confirming a Non-firm Offer
1. In reply to
2. Confirm our fax dispatched on…
3. Offering without engagement
4. Woolen mixed blanket
5. 1bs=pounds
6. Pcs=piece
7. Draft after 60 days
8. Cordially
9. Take advantage of this attractive offer
10. Cause a sharp rise in price
11. A perfect combination of durability, warmth,
softness and easy care
How to write a counter-offer?
Rarely is an exporter able to offer a
product to all customer at the same price.
Therefore price bargaining is common in
exporting.
 However, a few large importers are willing
to provide a counter-offer, unless the
product is unique or new and there is little
or on competition.
 If the importer has a buying agent in the
exporter’s country, it would be better to
contact the agent.
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The letter of rejection should cover the
following points:
 Thank the seller for the offer;
 Express regret at inability to accept;
 Make a counter-offer, in the circumstance,
it is appropriate;
 Suggest other opportunities to do
business together.
Counter-offer
Appreciating the good quality of your shirts
 Price is rather too high
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 On the high/ large/ big/ small side 偏高/大/小
 Too much on the high side 太高
Point out
 Make reduction in your price
 Say
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 That is to say
 Namely
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Make a concession
Kindly note that…
 Cope with
 The prevailing heavy competition
 With regard to
 The minimum quantity
 Cable confirmation
 At your earliest convenience
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Exercises:
We acknowledge receipt of your letter of
March 20, in which you told us that our
price didn’t accord with your market.
 We thank you for your letter of April 26, in
which you told us that our quotation was
in accordance with your market and
prepared to place an order for 500 units
sewing machines soon.
 In reply to your letter of June 10, we find
that your quotation was too much on the
high side and we couldn’t accept it.
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As you didn’t agree to lower/ decrease/
fall/ reduce the price, we have to place/
book our order elsewhere.
 As we can obtain goods of the same
quality from Japan at a much lower figure,
we are very sorry that we would not
consider your offer made three days ago.
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How to reply to a counter-offer?
The seller should states briefly but clearly
that whether he can accept the counteroffer and gives the reasons why.
 At last of the letter, he usually should
politely make it clear that the bargaining
is at an end. The buyer must now accept
the offer or withdraw from the transaction.
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Reply to a Counter- offer
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1. Grant your request
 Grant = Agree to
 Grant a favor
 Grant sb. permission to do sth.
2. Lower the price
3. Raw material
4. Rise sharply
5. Reduce price by 15%
 Decrease/ reduce/ go down/ lower/ drop/
decline price 降低价格
6. Considerably
 7. On all lines = All types
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 We will place an order for those lines.
8. Order for US＄3,000
 9. Manage to
 10. Counter-suggestion
 11. Regular order
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 Regular customer/ visitor 固定顾客/常客
 Regular doctor 固定医生
Requesting a Bid from the Buyer
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1. Make you firm offer
2. Walnut meat
3. the few parcels
4. Under offer elsewhere
5. Make us an acceptable bid
6. Of late=lately
7. Result in increased price
8. Avail yourself of
9. Strengthening market
 = the market advance/ rises/ stiffens/ hardens/ soars
总
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结
1.要掌握的单词和短语:
transaction, receipt, offer, as follows,
trial order
2.要掌握的专业术语:
 Accept offer;
 Confirm offer;
 Extend offer;
 Renew offer;
 Lump offer;
 Good/best offer;
 Favorable offer;
 Special offer;
 Package offer;
 Catalogue;
 Sample books;
 Cargo receipt;
 Deposit receipt;
 Freight receipt;
 Mate’s receipt;
 Parcel post receipt
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3.实盘和虚盘的区别,特别是虚盘的的表示
方法
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4.发盘的写作,注意写作的技巧
你能翻译下列短语吗
In receipt of
 As requested
 Under separate cover
 By separate post
 One catalogue
 Two sample books
 In due course
 In making your selection
 A concrete transaction
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Take/ Have pleasure in/ of doing
sth.
 Making you a special offer
 Subject to our final confirmation
 As follows:
 Confirmed, irrevocable L/C payable
by draft at sight
 Be acceptable
 With keen interest
 Trial order
 Acknowledge with thanks
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Mate’s Receipt
 Accept/ Entertain offer
 Extend offer
 Decline offer
 Withdraw offer
 Renew /Reinstate offer
 A good start
 The first transaction
 Long business relation
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Subject to our final confirmation
 Subject to your reply reaching
here before
 Subject to our cable confirmation
 Without engagement/ obligation
 A special offer
 Package offer
 Good/best/ favorable offer
 As follows
 Avail yourselves of the advantage
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 Strengthening
market
Make you a favorable offer
 Competitive in price
 Good in quality
 Cargo Receipt
 Of late
 Brisk demand
 Place a trial order
 Cause a sharp rise in price
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The market/ going/ prevailing/
present/ current price
Not be repeated any longer
Popular demand
Rush us samples by airmail
Give this enquiry your prompt
attention
Remain valid for negotiation
Woolen mixed blanket
Feel confident
Article number
Draft at sight
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With keen interest
Take the liberty of doing sth.
Excellent/good/better/more value for
money
Lose its validity
Growing demand for sth.
On the high side
Finalize an order
Benefit from the expanding market
Accord with your market
lower/ decrease/ fall/ reduce the
price
Order elsewhere
 Grant your request
 Lower the price by 15%
 Counter-suggestion
 Regular order
 Under offer elsewhere
 Make us an acceptable bid
 Point out
 Limited supply
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Please do some exercises on page 128130.
Thank you!