Transcript Chapter 3
The Individual and the Group
Chapter 3
Overview
How social an animal is mankind?
Is homo sapiens communal or
individualistic?
Is the self a private, personal quality?
Issues
Studies in various contexts
Solitary confinement
Solitary adventurers
Studies of people who agree to
isolation
All find strong negative reactions to
isolation
Do Humans Prefer Solitude or Membership
in Groups?
Alone vs Together
Isolation can be positive, but prolonged
isolation is stressful
People respond negatively if they expect to
be alone
increased aggression
take risks
reduced cognitive capacity
Do Humans Prefer Solitude or Membership
in Groups?
Exclusion is aversive and avoided
forms of exclusion: ignored, avoided,
ostracized
forms of inclusion: granted membership,
welcomed, recruited
shunning is a form of punishment
even cyberostracism (exclusion from
computer-based groups) is aversive
Do Humans Prefer Solitude or Membership
in Groups?
Leary’s sociometer theory: self-esteem
warns of possible exclusion
Cyber ostracism
Second Life
Loneliness
Types of loneliness: emotional and social
Membership in groups can reduce both types of
loneliness
Need to belong (Baumeister & Leary)
Evolutionary psychology suggests this instinct resulted
from natural selection
Persons and Genes
Action
A's gene type: Affiliation
Joins
B's gene type: Solitary
Stays apart
C's gene type: Affiliation
Joins
D's gene type: Affiliation
Joins
E's gene type: Solitary
Stays apart
F's gene type: Solitary
Stays apart
G's gene type: Solitary
Stays apart
H's gene type: Affiliation
Joins
I's gene type: Affiliation
Stays apart
J's gene type: Solitary
Stays apart
Environmental
Challenges
Mating
Pool
Joiner
Joiner
Loner
Joiner
The Individualism & Collectivism Continuum
Individualism & collectivism differ in their relative emphasis
on individuals and groups.
Individualism
The individual is primary first.
His or her rights must be
recognized & put above the
right of the group as a whole.
If the group’s goals aren’t
compatible with the
individual’s goals, then the
individual is free to go his
or her own way.
Collectivism
The group is primary first.
Its rights must be
recognized and put above
the right of the individual.
The individual belongs to
the group.
I-C Continuum (cont’d)
Four Aspects :
Interpersonal Relations
Norms and Roles
Motivations
Self Conception
I-C Continuum (cont’d)
Interpersonal Relations
Norms and Roles
Motivations
Collectivism: stresses hierarchy and reacts more negatively
to nonconformity
Individualism: stresses individuality and independence
Collectivism: group-serving tendencies, reliance on the
equality norm
Individualism: self-serving tendencies, reliance on the equity
norm
Self Conception
Collectivism: emphasis on collective, social identity
Individualism: emphasis on personal identity
Variations in I-C Continuum
Cultures, groups, and individuals vary in
their relative emphasis of individualism
and collectivism
Levels :
–
–
–
–
Cultural Differences
Subcultures
Individual Differences
Sex Differences
Cultural Differences
Asian, Eastern European, African, and Middle East
countries are group-centered and Western countries as
individualistic
Example: East vs. West US
Variations (cont’d)
Subcultures
Some ethnic groups, such as Asian,
Americans and Latinos, are more
collectivistic than individualistic
Personality
Independents are individualistic and
interdependents putting their groups' goals
and needs above their own.
Sex Differences
In Western cultures women are more
interdependent, men more independent.
Does Membership in a Group Change a
Person's Self-Concept and Social Identity?
–
Social Identity Theory: the self-concept is determined
by group memberships
Social categorization: Individuals automatically
classify people, including themselves, into
groups.
Social identification: accepting as selfdescriptive (self-stereotyping) the qualities
attributed to one’s group (depersonalization)
Self-Concept and Social Identity
–
Self-esteem depends on an individual’s personal qualities & the
value of the groups to which they belong.
Ingroup-outgroup bias: by rating one’s own group positively selfesteem is enhanced
If a member of a prestigious collective self-esteem will increase
Members of stigmatized group may nonetheless take pride in
their groups and reject nonmembers evaluations of their groups
(social creativity)
Basking in Reflected Glory (BIRG): stressing association with
successful groups.
Self-Concept and Social Identity
–
Self-protective strategies
Denying connections to groups that are
performing poorly (CORF, or cutting off
reflected failure)
Leaving the group (individual mobility).