Transcript Chocolate Consumption Today, people worldwide love sweetened

WELLCOME
Wijethunga R.R.D
+94715164962
Department of Food Science & technology
Postgraduate Institute of Agriculture
Peradeniya.
Chocolate Consumption & Human
Behavior
Objective
• When you eat chocolate,
buy chocolate,
got chocolate as gift,
give chocolate as gift;
Do it as well knowing.
Content
1.
2.
3.
4.
What is chocolate.
Chocolate consumption.
Human behavior.
Sri Lankan situation.
Chocolate
• Chocolate is a confectionary.
• Chocolate is a food product made from the seeds of
cacao, roasted and often sweetened.
• Chocolate is a psychoactive food. It is made from
the seeds of the tropical cacao tree, Theobroma
cacao.
• The Greek term theobroma means literally "food of
the gods".
• Cacao has been cultivated for at least three millennia
in Mexico, Central and South America, with its
earliest documented use around 1100 BC.
Share of countries in total cocoa beans
production (2005/06 crop year forecasts)
Source: UNCTAD based on the data from International Cocoa Organization, quaterly bulletin of cocoa
statistics
Different Kind Of Chocolate
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White Chocolate
Dark Chocolate
Light Chocolate
Unsweetened Chocolate
Milk Chocolate
World's top 10 global chocolate
manufacturers
Company
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Mars Inc.
Nestlé
Hershey Foods
Cadbury Schweppes
Ferrero
Kraft Foods
Meiji Seika Kaisha Ltd
Barry Callebaut
Lindt & Sprungli
Lotte Confectionery Co
Total Sales 2002
US$ Billions
• 7,5
• 7,2
• 4,5
• 4,4
• 3,9
• 2,8
• 1,9
• 1,8
• 1,1
• 0,9
Source: Top 100 Global Confectionery Companies. Candy Industry, 168 (1): 35-39, January 2003.
Chocolate Consumption
• Today, people worldwide love sweetened chocolate
as a drink and as a food.
• Stimulatory food/ psychoactive food.
• Although cocoa is largely produced in developing
countries, it is mostly consumed in industrialized
countries.
Income and Consumption
Dynamics
Note: Chocolate typlifies the enormous growth of consumption in Poland.
USA Distribution of Candy Consumption,
2007
Chocolate consumption
in kilograms per person and country
2002 International Statistics of Cabisco/ICCO
Share of main consuming countries
in 2004/05
Source: UNCTAD based on the data from International Cocoa Organization, quaterly bulletin
of cocoa statistics
Psychoactive Biochemical
• Anandamide
• Caffeine/ Theobromine
• Phenylethylamine
• Tryptophan
Phenylethylamine(PEA)
“Love Chemical”
• PEA is a natural monoamine alkaloid, trace amine, and
psychoactive drug with stimulant effects.
• The same chemical that is released in your brain when you fall
in love.
• Phenylethylamine in turn causes the brain to release mesolimbic
dopamine in the pleasure centers of the brain, another chemical
where its presence is at peak during an orgasm.
It helps mediate feelings of
1) attraction,
2) excitement,
3) giddiness,
4) apprehension
5) euphoria
Anandamide
• This is an endogenous cannabinoid neurotransmitter found
in animal and human organs, especially in the brain.
• These distinct effects are mediated primarily by
cannabinoid receptors in the central nervous system &
mainly involved in functions of the immune system.
Benefit of Anandamide
• Promote and prolong the feeling of well-being.
• Inhibits human breast cancer cell proliferation.
• Anandamide plays in human behavior, such as eating
and sleep patterns, and pain relief.
Theobromine
• It is in the methylxanthine class of chemical compounds.
• Superior to opiates as a cough medicine.
• This is helpful in treating asthma, since it relaxes the
smooth muscles.
Theobromine
• Item Mean theobromine content (mg/g)
Cocoa - 20.3
Cocoa cereals0 - 695
Chocolate bakery products - 1.47
Chocolate toppings - 1.95
Cocoa beverages - 2.66
Chocolate ice creams - 0.621
Chocolate milks - 0.226
Tryptophan
• This an essential amino acid.
• Its ability to increase brain levels of serotonin.
• Hence – 1) diminishes anxiety
2) mood-modulating
Sri Lankan Situation
• Two types of Chocolate
1)Original Chocolate
2)Immitate Chocolate
• Consumption
Behavior
Now what
you feel?
References
• Dakin, Karen; Wichmann, Søren (2000). "Cacao and
Chocolate: A Uto-Aztecan perspective". Ancient
Mesoamerica.
• "All About Chocolate: The Cacao Tree". Xocoatl.
Retrieved 20 December 2007.
• Adams, Stuart J.. "A Critical Look at the Effects of Cocoa
on Human Health.". Pabulum, 2004 Issue 61. Retrieved
3 March 2006.
THANK YOU