Transcript Built on Education Commitment to the Salon Professional

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1972
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Color Instantane
 Pre-oxidized
dye pigments
that can b e used with any
hair color.
 Accentuate Tone without
changing shade.
Built on Education
Commitment to the Salon
Professional
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Mastey Mission
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Superior Performing Products
Smart Ingredients
Good for Hair and Skin
Unique Marketing Position
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Superior Performance
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Healthier Hair and Skin
Easier at Home or in Salon
Non-Comedogenic
THE MASTEY SECRET: NMF
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Natural Moisturizing Factor
 Vegetable Derived Replica of Hair and Skin’s
Natural Moisturizers
 Moisture from Outside and Within
 Built-in Heat Protection
 One kind of skincare
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NMF
 NMF is a collection of water soluble compounds that
are only found in your own skin in the Stratum Corneum
layer of the skin
 Proper balance of the NMF in the Stratum Corneum
Anatomy is The Key to Healthy, Attractive Skin
• NMF
– Natural replica of Hair and Skin’s Natural
Moisturizers based on vegan botanicals.
– Moisture from Outside just like what your body would
create.
– One of a kind skincare philosophy that only gives
your hair and skin the true nutrients it needs
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Rice Amino Acids and Cystine
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Strongest combination for repairing and
strengthening hair
Less allergy exposure compared to wheat,yeast,
milk,corn and soy
More ethical than human hair protein
More natural to the human body than any other
protein.
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Human Hair Keratin
 Where does it come from?
 What quality is it?
 How Much does it cost?
 What is the nutritional health of the donors?
 Do you think the hair keratin is healthy and strong?
 If not how can it rebuild anything.
 Check to see what coating agents/waxes are in the
products.
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Longer lasting color & fuller beautiful hair
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Anti-oxidants vitamins help your hair color last
longer
The use of vitamins to give hair natural volume is
the healthiest most natural approach.
UVABLOC and other Sunscreens
• Mastey Products Do Not Contain
– Sodium Lauryl/Laureth Sulfate
– Oils Dyes Waxes
– Buffers, Stabilizers, pH Balancers
– Animal By Products or Animal Testing
• Mastey is good for your Hair & Skin because:
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We use the highest quality ingredients
Create the gentlest formulations
We make shampoo's that are recommended as
facial cleansers.
We make repairing treatments that repair damaged
hair not coat it with oils & waxes
All our products are formulated to replenish from
the outside what the body would naturally make
inside.
• Traite
– Worlds First Sulfate-Free
Shampoo
– Gentle enough to use on your
face
– Color Safe & Color Protecting
– 2 Sufactants: 1 to Moisturize,
1 to Repair while they
cleanse
– It bubbles
• Frehair
– Daily Conditioner /
Detangler
– Neutralizes Static
– Controls Fly Aways
– Smoothes damaged
Cuticles
• Moisturee
– Deep Moisturizing
Conditioner
– Highest concentration of
NMF
– Recommended use 3 times
a week
– Can be used as in salon
moisture treatment
– Part of the Repairing
Treatment System
• HC Formula
– Leave-in Moisturizing
Conditioner
– Cuticle Sealer
– Heat Protection
– Can be used to neutralize
residue ammonia after coloring
or perming
– Skin Toner / Scalp Massager
– Cutting Lotions
• Restore
– Sulfate -Free Reconstructing
Shampoo
– Recommended for bleached
or damaged hair
– May be used as a facial
cleanser on oily skin
– Very similar to Traite just a
repairing version
• SuperPac
– Deep Reconstructing
Treatment
– Recommended for bleached
or damaged hair
– May be used as needed
typical recommendation is 3
times per week
– Part of the Repairing
Treatment System
• Smooth
– Daily Reconstructing
Conditioner
– Oil Free, no propelyne glycol
– Controls Static and Fly
Aways
– Smooths Cuticle
• Liquid Pac
– Leave-In Reconstructing
Treatment
– High concentration of Rice
Amino Acids and Cystine
– Prevents and Repairs Split
Ends
– Neutralizes residue ammonia
• Enove
– Sulfate Free Shampoo
– Recommended for fine hair
that needs volume
– Helps create fuller or
texturized look on fine hair
• Frehair Light
– Daily conditioner / detangler
for fine hair
– Oil, Wax and Dye Free
– Controls Static and Fly
Aways
• Amplifuse
– Volumizing Foam Mousse
– Provides Body, Lift & Support
– UV Filters
– Color Protection
• Le Gel Light
– Alcohol Free Gel
– Soft hold
– Can be applied or brush
thorough the hair for versatile
soft styles
• Fixe Light
– Long Lasting Soft Look Hair
Spray
– Brushable
– Great for root lift
– Fixes Curls and locks in looks
all day
• Enplace
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light, body-building spray
gel for sculpting, styling
and shaping
Great for root lift
dramatic new volume,
texture and body to limp,
fine hair
• Fixe
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Fast Drying Finishing
Spray
Humidity Resistant
Non-Aerosol
Hold Factor 8
– Allows for maximum
versatility in styling
– Will not flake or stick
• Le Gel
– Alcohol Free Firm Hold Gel
– Sleek or Full Bodied Looks
– Multiple Brushability
– Re-Activate with water
• Designer
– Setting Spray
– Touchable support for
texture and movement
– For Natural Looking Styles
– Hold Factor 5
– UV and color protectors
• Direction
– Non-Aerosol Shaping Spray
– Can be used when blow drying
– Has ‘memory hold’ for brushthrough styling
– Adds lift and support
– Brushes through for easy restyling
– Will not flake or build-up
• Direction
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Fast-drying
Superior hold and shine
Can be re-activated with
water
Will not build-up or flake
Protects both hair and
scalp from sun damage
Uses water-soluble
polymers
Will not build-up or weigh
down the hair
• Faster Gypsum
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Matte Look
Texture & Seperation
Pliable Hold
Shap and reshape
designs
Root Lift
All day sun protection
• Faster Defining Creme
– Separate Curls
– Define and shape with light
hold
– Adds natural silky Shine
– On straight hair, it smoothes
out to a naturally silky shined
texture
– For breaking up curls, creating
greaterseparation and bigger,
bouncier hair
– Contains sunscreens for
added color protection
• Faster LightWeight
– Delivers incredible shine
without added weight
– Smoothes the cuticle,
controls frizz
– Protects from styling heat
– Spray into hair before blowdry styling for added tangle
control
– Mist over finished style for
extra shine
– Built-in heat protection
– With UV solar filters
• Direction
– Non-Aerosol Shaping Spray
Making the stylist the focal point
30 years of innovation
 Focus on education
 Fighting Diversion
 Truly unique brand
 One of the last family owned, family
operated cosmetics companies
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