Transcript Document

Brand
GROUP 10
Approaches of market research
Survey
Internet
Life experience
Shampoos and body wash products
Major brands
Dove
多芬
Johnson & Johnson
强生
Pantene
潘婷
Rejoice
飘柔
Determinate factors
Effect--60%
Money--30%
Smell--10%
Brand Awareness
Advertisement
Habits
Shopping
Brand Loyalty
Little brand loyalty
No buying habits
Personal concerns
Giving up malfunctioned products
Keep try something new
Johnson &Johnson
The JOHNSON'S
NATURAL product line
is the only line of baby
skin products that is at
least 98% natural with
over 100 years of
baby care expertise.
And of course, every
JOHNSON'S
NATURAL cleanser
contains our gentle
NO MORE TEARS
formula.
Their long-standing
commitment to pure,
mild and gentle baby
skin care has driven
them to set a new
standard: the BEST
FOR BABY
NATURALS™
Standard.
Dove
It purports to be "an agent of change to educate
and inspire girls on a wider definition of beauty
and to make them feel more confident about
themselves".
Follow our seasonal steps for soft, glowing,
downright gorgeous skin you’ll want to show off.
Other body washes can be
harsh on your skin. Only Dove
combines breakthrough
NutriumMoisture with a
new, ultra-gentle cleansing
ingredient found only in
high-end facial products, and
never in a leading body
wash. It all adds up to the
proven best care for your skin
Pantene
The cost of Pantene hair product are quite
affordable than other the hair products of other
brands.
Pantene products are moisture removal from
hair; provide shiny, silky hair and strong hair. It
can remove all dirt and moisture from our hair
quite effectively.
Pantene has been
also proved best in
strengthening your
hair to a great extent.
The ingredients of this
shampoo can make
the hair stronger,
longer and retain the
natural color of your
hair.
It provides a shine to
your hair and prevent
excessive hair fall.
Rejoice
Rejoice shampoo is free of parabens,
formaldehyde and sulfates. Suitable for normal
to dry hair, the shampoo is fortified with
polypeptides and amino acids.
The pH is balanced in order to preserve hair
beauty and strength.
The product is supposed
to repair split ends and
take away dryness,
leaving hair silkier and
healthier.
Rejoice Rich shampoo
can moisturize the hair
and scalp as a creamy
bubble bath for the hair
while eliminating dryness
and frizz.
The shampoo is mild
enough for use every day.
Thank you