Transcript Role of Geospatial Technology in Media

Role of Geospatial Technology in
Media
Training of Trainers workshop
Addis Ababa
17th September, 2012
Presented by: Vaibhav Arora
Geospatial Media & Communications
Geospatial Technology in Media
• Visualisation makes it easy to share
information
• Geospatial technology is important for both
journalistic and business side of media
• Lately, the media industry has started making
extensive use of geospatial technology
Journalists use GIS to…
• Perform geographic analysis
• Create maps for graphics
• For a combination of the two
Geospatial Technology in Media…
About Geospatial Media &
Communications
• Works towards raising the profile of global geospatial
industry
• For the benefit of world population and sustainable
development of the planet
• Through our publications and conferences:
I. Create awareness about geospatial technology
II. Connect the stakeholders
III. Advocate for the right policy environment
IV. Provide a platform for stakeholders to meet and
share their concerns
Global Footprint
Netherlands
Malaysia
Dubai
Brazil
South Africa
India
Global Footprint
Our Conferences
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Asia Geospatial Forum
Africa Geospatial Forum
India Geospatial Forum
Middle East Geospatial Forum
Geospatial World Forum
Latin America Geospatial Forum
South Africa Geospatial Forum
Geo Intelligence Asia
Our Publications
• Geospatial World magazine
• Connects stakeholders and
addresses issues of the global
geospatial domain
• Circulation of 16,000 copies in 140 countries
Our Publications…
• Print Publication:
GeoIntelligence Magazine
• Online Publications:
GeospatialWorld.net
India Geospatial
Digest
Geospatial World
Weekly
Asia Geospatial
Digest
Transportation (May 2012)
Middle East edition (Sep 2011)
Geospatial Technology and Journalism
• Newspaper industry - earliest
adopters of mapping
technology
• Mainly concentrated towards
business side
• Lately, the technology has found its way into the
content part
Haiti Earthquake
Haiti Earthquake
UK Elections
Case study: Philadelphia Inquirer
• Story on the increasing number of road
fatalities due to drunken driving
• Obtained road accident data
• Obtained data on liquor dispensing
establishments
Case study: Philadelphia Inquirer…
• The data were plotted on a map
• The result was a map that showed relation
between accidents and liquor establishments
Case study: Philadelphia Inquirer…
Colour Coded Streets Based on Alcohol Related Crashes
Case study: Philadelphia Inquirer…
Point Locations of Liquor Establishments
Case study: Philadelphia Inquirer…
Comparison of Liquor Establishments and Alcohol Related Crashes
Geospatial Technology & Media
Business
• Growth of the Internet has posed a challenge
for publishers
• Identifying new markets is the keys to success
• Geospatial Technology is the right tool for
publishers
Case study: Washington Times
newspaper
• Challenge: to increase subscription
• Required a detailed profiling of the readers
• Using GIS software, analysts mapped the
areas with highest subscriber base
Case study: Washington Times…
• Consumers grouped into 65 different categories
• Almost half of the subscribers lived in just three
segments
• Analysts discovered business opportunity in
eight additional segments, which were similar to
these three
Case study: Washington Times…
• Segment with most paid
subscribers was characterised
by its love for coffee
• GIS software used to
map coffee shops around the area
• More newspaper boxes were placed near
these shops, which raised the number of
copies sold
Africa Geospatial Forum
• 3-4 October 2012, Mövenpick Ambassador
Hotel, Accra, Ghana
• Theme: Geospatially Enabled Africa
• Plenary sessions: Harnessing Geospatial
Potential for Better Community
• Policies and Standards for Sustainable
Geospatial Future
Africa Geospatial Forum
• Panel Discussion: Prospects and Challenges of
African Geospatial Industry
• Exclusive Seminar in partnership with UNECA
• Forum on Public-Private Alliance for Spatial
Data Infrastructure
Africa Geospatial Forum
• Seminars: Road to Sustainable Land
Administration in Africa
• Geospatial Resolving Social Issues
• Infrastructure Soaring New Heights
• Energy Powering Africa
• Technical Sessions: Oil & Gas
• Mining
• Local Governance
• Emerging Geospatial Technologies