Transcript presentation

Mobile and Connected Consumers:
The Opportunity of Digital Receipts
Dr. Alexander Ilic
Assistant Professor and Associate Director
Auto-ID Labs University of St. Gallen / ETH Zurich
March 19, 2013
Dallas, TX
Mobile is dissolving the boundaries between
online and offline shopping are dissolving
Source: GS1
Physical
Alexander Ilic, Auto-ID Labs ETH & HSG
Mobile
Slide 2
© ETH / HSG
Digital
The mobile consumer is connected and hungry for information
How healthy
do I live?
?
Are there any
regional
alternatives?
How sustainable is
my consumption?
Where does all
my money go?
What do my friends buy?
How can I improve myself?
> 80% of all purchases are already captured by
retailer loyalty programs!
Alexander Ilic, Auto-ID Labs ETH & HSG
Slide 3
© ETH / HSG
Disruptive character of digital receipts
Source: Cosibon
Online &
visible
Information
Brands
Products
With
digital receipts
Online &
visible
Information
Retailers
Brands
Products
Retailers
Products
Offline &
hidden
Information
Products and
Digital Receipt
Customer
F&I *
Friends, Family,
other Customers
Alexander Ilic, Auto-ID Labs ETH & HSG
* Feedback & Intentions:
includes everything from
getting recommendations
to sharing information
about products, intended
purchases etc.
Slide 4
© ETH / HSG
F&I *
F&I *
Self-quantified
Customer &
social network
Smart phones link receipt data to individuals
Source: Cosibon
Alexander Ilic, Auto-ID Labs ETH & HSG
Slide 5
© ETH / HSG
Demo / Video of Pilot Implementation
Source: Sutterlüty, Cosibon
Alexander Ilic, Auto-ID Labs ETH & HSG
Slide 6
© ETH / HSG
Enabling new B2B2C opportunities and a dialogue
around products
Consumer Dashboard
Retailer Dashboard
 Dashboard and mobile contact point
 MySpending ($, kCal, CO2, km,
per category, over time)
 Comparison with past, peers, and friends
 Recommendations, sharing, rating
 My collections
 Explore alternatives
 Self scanning
 Direct and novel in-store marketing
(e.g. flash coupons)
 Direct feedback and reality mining
 Control consumer spending patterns
 Value added services
 Dense brand world
 Reduce strategic threat
Brand Dashboard
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Alexander Ilic, Auto-ID Labs ETH & HSG
Source: Cosibon
Product status levels and promotion
Rich product data and product communities
Direct feedback and reality mining
Social network amplifications
Cross online/offline promotions
Slide 7
© ETH / HSG