Transcript Legal & Ethical Issues Affecting E

Legal & Ethical Issues
Affecting E-Marketing
The student will be able to:
Distinguish between what is legal and what is ethical
Define cyberlaw
Define virus
Define and evaluate SPAM as a form of advertisement
Evaluate the Electronic Communications Privacy Act of
2000
Explain the value of copyright laws for e-marketers
What is the definition of “Legal”?
Webster says . . .
Main Entry:
1le·gal Pronunciation: 'lE-g&l
Function: adjective
Etymology: Anglo-French, from Latin legalis, from leg-, lex law
1 : of or relating to law
2 a : deriving authority from or founded on law : DE JURE b : having a
formal status derived from law often without a basis in actual fact : TITULAR
<a corporation is a legal but not a real person> c : established by law;
especially : STATUTORY
3 : conforming to or permitted by law or established rules
4 : recognized or made effective by a court of law as distinguished from a
court of equity
5 : of, relating to, or having the characteristics of the profession of law or of
one of its members
6 : created by the constructions of the law <a legal fiction>
synonym see LAWFUL
- le·gal·ly /-g&-lE/ adverb
What is the definition of “ethical”?
Webster says . . .
Main Entry:
eth·i·cal Pronunciation: 'e-thi-k&l
Variant(s): also eth·ic /-thik/
Function: adjective
Etymology: Middle English etik, from Latin ethicus, from Greek
Ethikos, from Ethos character -- more at SIB
1 : of or relating to ethics <ethical theories>
2 : involving or expressing moral approval or disapproval <ethical
judgments>
3 : conforming to accepted standards of conduct <ethical behavior>
4 of a drug : restricted to sale only on a doctor's prescription
synonym see MORAL
- eth·i·cal·i·ty /"e-th&-'ka-l&-tE/ noun
- eth·i·cal·ly /'e-thi-k(&-)lE/ adverb
- eth·i·cal·ness /-k&l-n&s/ noun
What is the difference between
“legal” and “ethical?”
Compare & Contrast Essay Assignment
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You will decide what is “legal” and what is
“ethical,” then compare and contrast the
two terms in an essay.
You must use examples from current
events to support your ideas.
The essay will be a word document, two
full pages, double spaced, with default
margins and fonts.
Define “Cyberlaw”
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Describes the legal issues related to use of
communications technology, particularly
"cyberspace" i.e. the Internet.
It is distinctly different from traditional
field of law.
An attempt to integrate the challenges
presented by human activity on the
Internet with a legacy system of laws
applicable to the physical world.
What is a “virus?”
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A computer program that can copy itself and infect
a computer without permission or knowledge of the
user.
A virus can only spread from one computer to
another when its host is taken to the uninfected
computer.
Viruses can spread to other computers by infecting
files on a network file system or a file system that
is accessed by another computer.
Viruses are sometimes confused with computer
worms and Trojan horses.
What is “Spam”?
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The abuse of electronic messaging systems to
indiscriminately send unsolicited bulk messages.
While the most widely recognized form of spam is
email spam, the term is applied to similar abuses in
other media.
Spam is also called junk mail.
Spamming is economically viable because advertisers
have no operating costs beyond the management of
their mailing lists, and it is difficult to hold senders
accountable for their mass mailings.
Spam can be used to spread computer viruses.
Copyright Laws for E-marketers
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Copyright is a form of protection provided by
the laws of the United States to the authors
of "original works of authorship" including
literary, dramatic, musical, artistic,
architectural and certain other intellectual
works.
This protection is available to both published
and unpublished works.
10 Big Myths about copyright explained
What is Protected on the WWW?
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The unique underlying design of a Web page and its
contents, including:
links
original text
graphics
audio
video
html, vrml, other unique markup language sequences
List of Web sites compiled by an individual or
organization
and all other unique elements that make up the original
nature of the material.
http://mason.gmu.edu/~montecin/copyright-internet.htm
When Creating a Web Page,
You CAN . . .
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Link to other Web sites. (It is wise to ask
permission)
Use free graphics on your Web page. If
the graphics are not advertised as "free"
they should not be copied without
permission.
http://mason.gmu.edu/~montecin/copyright-internet.htm
When Creating a Web Page,
You CANNOT . . .
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When creating a Web page, you CANNOT:
Put the contents of another person's or organization’s web site on your Web page
Copy and paste information together from various Internet sources to create
"your own" document. [You CAN quote or paraphrase limited amounts if you give
credit to the original source and the location of the source. The same principle
applies to print sources, of course.]
Incorporate other people's electronic material, such as e-mail, in your own
document, without permission.
Forward someone's e-mail to another recipient without permission
Change the context of or edit someone else's digital correspondence in a way
that changes the meaning
Copy and paste others' lists of resources on your own web page
Copy and paste logos, icons, and other graphics from other web sites to your
web page (unless it is clearly advertised as "freeware." Shareware is not
free). Some organizations are happy to let you use their logos with permission,
because it is free advertising. But they want to know who is using it. They
might not approve of all sites who want to use their logo.
http://mason.gmu.edu/~montecin/copyright-internet.htm