Transcript KINDER SURPRISE

ACM2009
INTERNATIONAL DESIGN
KASUN SIRIWARDANA
3563838
What is Kinder Surprise?
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as
Egg shaped Chocolate
Brown Milk Chocolate on the outside
White Milk Chocolate on the inside
Originated in Italy by a company named Ferrero
Ferrero also make Ferrero Rocher, Raffaello, Nutella est.
Original name was Kinder Sorpresa but changed to
Kinder Chocolate when subsidised in Germany, then
finally Kinder Surprise in 1974
Kinder Surprise Controversy
 Kinder surprise sold world wide expect for United States
 The United States prohibits edible food with inedible
food in the same product for the safety of infants
 Under the 1938 Federal Food, Drug and Cosmetic Act
the United States banned Kinder Surprise
 Substances of metal were found in the egg on one
occasion
Kinder Surprise declared dangerous to
infants by USA as they could choke on
the toy while eating
Controversy Continued
 In 2012 the FDA kept the ban active due to deaths of
infants across the world from choking on Kinder Surprise
toys
 Fortune Cookies are not banned as they have a paper
inside the cookie.
 Under the Federal Food and Drug Cosmetic Act
shouldn’t the fortune cookie be banned as well?
 United States does not follow the Act thoroughly
Kinder Surprise and the offensive toy
 Kinder Surprise was targeted again for an offensive toy
figure in the egg.
 A native Indian man was found in the egg
 A 3 year olds parent became concerned as the figure
perpetrates a stereo type
 The toy figure was also inappropriate for a 3 year old as
it was too violent. The native Indian man was carrying
an axe and a face that resembles he was ready for war.
 The toy figure is offensive to the native American Indian
people.
 The figure resembles past history re-enactments of a
cultural war that existed in the US and is offensive to
many people
LINKS TO KINDER SURPRISE
 http://www.youtube.com/watch?feature=player_embe
dded&v=FMlZ6KZCe_w
 http://www.youtube.com/watch?feature=player_embe
dded&v=oLg7maT1VmI