Transcript SessionF

Presentation by Serif Kaynar
President of Turkey Science Center Foundation
November, 2008
HISTORY
Turkish Science Center Foundation is completely privately initiated association with
300 founding members. It was established in 1995 by businessman, professors,
sponsor companies and universities to enhance the propagation of Science Centers
throughout Turkey.
NON TRADITIONAL METHODS OF COMMUNICATION
•Effective
use of all Board Members
•Effective
use of all committees
•Effective
use of all sponsoring companies
•Innovative
shows
•Example:
Migrating Birds
•Year of Astronomy 2009
•Human Mankind
•Support
•Use
from the government in form of communication
of universities
•Importance
of transparency
CASE STUDY
Earthquake Demo Room
In association with Private Insurance Company Ak Sigorta
Creation of Fan Cards
Family Cards
Science Centers success depends on their ability to communicate the element of surprise. People old
and young adore element of surprise. The financial stability and sustainability is secured by introducing
the element of surprise.
•
Our joint program with Nestle about digestive system or our program with BP on solar power
were the centre of attraction for pulling crowds as they provided the element of surprise to
school children.
•
Human factor is the most critical element in the non traditional method of communication.
You need a strong leader, a strong board and a strong management. All start by installing a
good team.
FUTURE
•
More “Elements of surprise”
•
Collaboration with NAMES
•
New innovative expositions
•
Local founder /global effects
•
Involve sponsors
•
Heavy weights to join the sector
•
Internet/ TV /Media/Telephone Operators
•
Creative financing methods