Transcript San Diego County – Tijuana Border Project Summary Statement

Institute for Public Strategies
Presenter: James Baker
www.publicstrategies.org
Binational Challenges

Needed a new Prevention Model:
–To address public health issues through changes in policy and community norm
–That can be applied along the border
Environmental Prevention Model
Applied
Data and
Research
Intentional
Organizing
Policy
Effective
Prevention
Campaign
Enforcement
Media
Advocacy

The Border Project is an example of testing the
Environmental Prevention Model in a binational
environment

Results proven through NIH

The Border Project has been designated a Model
Program by the United State Department of Health and
Human Services
Border Project – Applied Data
Identified Problem

10-12 thousand youth under 25 years old frequent Tijuana bars
every weekend night.

More police calls-for-service to the Border Area than any other
area in the City of San Diego .

Exceptionally high number of DUIs emanating from the border travel distances are substantial.

Violence and crime harming border area’s reputation and
economic vitality.
Border Project – Intentional Organizing
Right people at the right time
Border Project – Media Advocacy
Border Project – Media Advocacy
More that 1000 news stories generated in both English and Spanish
Border Project – Policy
Border Project – Measurable Results
Average Counts of Returning
Pedestrians who are under 21
3500
3000
Border Crossers
2500
2000
Friday
Saturday
1500
1000
500
0
2
.0
ct
O 2
l.0
Ju 2
0
r.
p
A 2
0
n.
Ja 1
.0
ct
O 1
l.0
Ju 1
0
r.
p
A 1
0
n.
Ja 0
.0
ct
O 0
l.0
Ju 0
0
r.
p
A 0
0
n.
Ja 9
.9
ct
O 9
l.9
Ju 9
9
r.
p
A 9
9
n.
Ja 8
.9
ct
O 8
l.9
Ju 8
9
r.
p
A 8
9
n.
Ja 7
.9
ct
O 7
l.9
Ju 7
9
r.
p
A
Source: Pacific Institute for Research and Evaluation PIRE
• Artificially low counts in 1997 due to survey hrs. 12am – 4am vs. 12am – 6am other years.
• Missing pedestrian data in first two quarters of two quarters of 2000 due to nonaccurate population counts from INS.
Border Project – Measurable Results

51% reduction in <21 BAC between .02 - .079

37% fewer late night crossers with BAC >= .08

26% fewer late night partiers

Nightime DUI fatalities on border region freeways
reduced from 23 to 5 in one year

Formation of the Border Policy Council
Border Project – Model Program
Border Project – Vision
GOAL: Reduce ATOD-related problems in the border
region utilizing the Environmental Prevention Model
Original
Focus
Expanded
Focus
Border Project – Binational Policy Council
Binational Policy Council

Umbrella coalition to broaden application of the
environmental prevention model to reduce public health
problems in the border region:
– Alcohol
– Tobacco Use and Promotion
– Pharmaceutical Drug
– Illicit Drug
– HIV

Vehicle to place defined issues high on the public agenda
and to make policy recommendations
Binational Policy Council –
Current Priorities
Development of
Tijuana Citizens’ Council
– Effective January 2004 the Baja California State
Legislature gave the municipalities authority to
regulate alcohol policy and law in accordance with
local communities needs

Recommended that an Alcohol Advisory Council be
formed with a majority of members to be public health
and safety advocates
Binational Policy Council –
Current Priorities
Community Based Enforcement of
Tijuana Bar Drink Specials
– Effective January 2004 the Tijuana City Hall banned
the “All You Can Drink” and “Ladies Night” Specials
in Tijuana’s Bars

This ban is aimed to reduce alcohol related problems to
improve public health and safety in the border area.
Binational Policy Council –
Current Priorities
Community Based Enforcement of CA
Legislated Control of Advertising

Effective in January of 2004 California
Legislature made it illegal for any CA
advertiser to promote any bar targeting
individuals under 21 years of age regardless
of where the drinking will take place
– Amended section 25664 of the CA Business and
Professional Code
Binational Policy Council –
Current Priorities
Strategizing Implementation Campaign

Action Steps: Subcommittees
– Policy Subcommittee
– Enforcement Subcommittee
– Media Action Team
Binational Policy Council – Project in Current Development
Bozeman, MT
Migrant Central American
Sex Workers
Chiapas
IPS Office Locations
www.publicstrategies.org