Transcript Slide 1

Global Software II
Module I
PR, Marketing, Finance & Legal (USA)
August 1-12 (Atlanta, Los Angeles & San Jose)
Hosts: Owen Greeson, CEO, Deverra
Victor Vurpillat, CEO, 21st Century Connections
Juhani Saukkonen, University of Oulu
Project Assistant: Raili Saarela, University of Oulu
Goals
* Practice Networking
* Learn from a panel of US experts
- Marketing and Sales strategies
- US Business Practices
* Meet potential US partners, customers and venture capitalists
* Live practice of delivering company presentations and elevator pitches
Program Overview
August
August
August
August
August
August
August
August
August
August
August
August
1, Thu:
2, Fri:
3, Sat:
4, Sun:
5, Mon:
6, Tue:
7, Wed:
8, Thu:
9, Fri:
10, Sat:
11, Sun:
12, Mon:
Leave for US
Atlanta
Atlanta
Atlanta
Atlanta
Atlanta and leave for Los Angeles
Los Angeles
San Jose
San Jose
San Jose
Leave for Finland
Arrival at Finland
(Seminar day)
(Free day)
(Free day)
(Seminar day)
(Seminar day)
(Seminar day)
(Seminar day)
(Seminar day)
(Free day)
Group I
”Powerhouse”
Global Software II
Module I
Friday, August 2 (Atlanta)
0845am
0900am
0930am
1000am
1030am
1100am
1130am
1200am
1230am
0130pm
0200pm
0230pm
0300pm
0330pm
0530pm
0600pm
Agenda
Welcome to Georgia / Atlanta
Moderator Owen Greeson
Welcome to Georgia
Costas Simoglou
Mayor of Buckhead
Sam Massell
Atlanta Chamber of Commerce
Abby Smith
Break
Panel 1 Commercial Lending & Leasing
Moderator Mario Sarkis
Bank
Speaker 1
Factor
Speaker 2
Leasor
Speaker 3
Lunch with Guest Speaker
Panel 2 Branding
Moderator Nick Wreden
Public Relations
Terry Wells
Data Mining
John Stack
Ad Agency
Alica Griswold
Break
Visit to GCATT & ATDC
Moderator Costas Simoglou
Visit to Georgia Center of Advanced Telecommunications Technology
(GCATT) and a local incubator
Break
Reception
Global Software II
Module I
Monday, August 5 (Atlanta)
0845am
0900am
0930am
1030am
1100am
1130am
1200am
1230am
0130pm
0200pm
0230pm
0300pm
0330pm
0400pm
0430pm
0500pm
0530pm
0600pm
Agenda
Training & Outsourcing
Moderator Owen Greeson
Training for Profit
Owen Greeson
Adimistaff
Shawn Francis
Break
Panel 1 Finding US Customers
Moderator Peter Baron
Advertising Company
Speaker 1
Public Relations Company
Speaker 2
Seminar Selling
Speaker 3
Lunch with Guest Speaker
Panel 2 Finding Partners
Moderator Char Baxter
US Rep Programs
Speaker 1
Data Mining for Partners
Speaker 2
Trade Show Expert
Speaker 3
Break
Business Plan Workshop
Moderator Jennifer Mendel
US Accounting Rules
Speaker 1
Market Strategy Presentation Rules
Speaker 2
Sales Strategy Presentation Rules
Speaker 3
Executive Summary Rules
Speaker 4
Break
Reception or Dinner
Global Software II
Module I
Tuesday, August 6 (Atlanta)
0845am
0900am
0930am
1000am
1030am
1100am
1230am
0130pm
0200pm
0230pm
0300pm
0600pm
Agenda
Finnish Success Stories
Fin Company in Atlanta story
Speaker 1
Fin Company in Atlanta story
Speaker 2
Fin Company in Atlanta story
Speaker 3
Break
Panel 1 Netweaving (Networking)
Moderator Bob Littell
Power Netweaving - 10 Secrets to Succesful Relationship Marketing
(with Workshop)
Lunch with a Guest Speaker
Panel 2 Legal
Moderator John Saunders
Immigration Issues
Speaker 1
Liability (Insurance & Legal)
Speaker 2
Intellectual Property (Trademarks & Patents)
Speaker 3
Leave for Airport
Leave for Los Angeles
Global Software II
Module I
Wednesday, August 7 (Los Angeles)
0800am
0830am
0900am
0930am
1000am
1030am
1100am
1130am
1200am
0100pm
0200pm
0230pm
0300pm
0330pm
0400pm
0445pm
0515pm
0600pm
Welcome
Victor Vurpillat
Venture Capital Track
Working the Venture Capital and Angel Network In Its Current State
Richard Koffler
Finding and Evaluating A Finder
Arthur Lipper III
Valuating The Business
Nevin Sanli
Break
Strategic Partnering Track
Role of Strategic Partnering For Finnish Companies
Finnish CEO
Role of Venture Capital Partner
Wally Eater
Legal Aspects of Strategic Partnering
Ken August
What Finnish Companies Need To Do To Succeed In The United States
Lunch With Stefan Lindstrom
Going Public/Being Public Track
Going Public/Being Public: Legal Aspects
Ken August
Going Public/Being Public: Audit Issues and Audit Committees
Vic Hollander
Capitalization For Small Cap Companies
Steve Ferraro
Developing An Investor Relations Strategy
Devon Blaine
Break
Monopolize Your Marketplace Track
Monopolize by Branding, Marketing And Advertising
Rochelle Sollish
Public Relations Multiplies The Monopoly
Devon Blaine
Break
Leave for reception in Bel Air or at hotel
Global Software II
Module I
Thursday, August 8 (San Jose)
0800am
0900am
0930am
1030am
1100am
1200am
0100pm
0200pm
0300pm
0330pm
0400pm
0430pm
0500pm
0530pm
0600pm
0630pm
0700pm
Leave for San Jose
Arrive at San Jose
Hotel Check in Fremont Hampton Inn
Welcome
Brenda Fox & Devon Blaine
Presenting Yourself to Investors, Customers and Partners
Dan Snapp
Lunch
The Foundation of a Winning Business Plan
Burke Franklin
Planning for Success
Steve Hess
Break
Practicing Your Presentation Skills
Panel Members
Steve Hess, Burke Franklin & Dan Snapp
Cesim "Practice Makes Profit"
Human Protection
Jutel
Leave for Palo Alto
Presentation Skills Cont. in International Internet Café Palo Alto
Sensor Software Consulting
SwGenerator "Software without Programming"
Tecnotoys
Global Software II
Module I
Friday, August 9 (San Jose)
0830am
0900am
0930am
1000am
1030am
1100am
1200am
1230am
0100pm
0130pm
0200pm
0230pm
0300pm
0330pm
0400pm
0430pm
0530pm
0630pm
Travel to Silicon Valley Bank
Welcome
Johan Kampe
Resources for the Entrepreneur
Johan Kampe
Legal Differences between Finland and US
Sari Laitinen
Break
Y2 Marketing Techniques
Nancy Gorsich
Lunch
VC Fund Philosophy
Martin Bolton
Woodside Venture Fund
Sales Training
Jim Donnovan
Selecting the Salesman
Compensation Plans in Silicon Valley
Drive to Data Quest
Data Quest - Inside the Analyst Organization
Tour Data Quest
Meet the Analysts
Break
Finpro Arranged Reception or Dinner