Transcript Welcome To Unit 1 Research and Presentations

Welcome to MT- 320
Research and Presentation Seminar
Dear Students,
The Seminar will start promptly at the Schedule Time.
Remember that the system saves a transcript of everything in
the Chat, if you wish to talk among yourselves you may do
so, or you may use the Private Chat Option.
Dr. Nardi
Welcome To Unit 2
MT320 Research
and Presentation
Dr. Nazly Nardi
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Before we get started:
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Seminar Ground Rules
 Start with person’s name, or Prof, or Dr. N., if
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responding to someone’s comment.
No name means response is to whole class.
When you have a question, ASK it.
Start your Question with // or ?? – examples:
//What’s for Lunch? Or ?? What do you mean?
You are welcome to respond, after the person
asked has a chance to answer.
When I ask to “move on”, end discussion on that
topic.
Please do not use “private chat”
Agenda
 Review from last week
 Definition of business research
 Discuss decision-making process
 Discuss knowledge management
 Questions
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Review from Last Week
 The Syllabus
 Office Hours
 Expectations
 General
 Assignments & Seminars
 Q&A
Unit 1
 How did it go?
 Time management?
 Questions : Grades
 Seminar?
Overview
 Define business research, validate its need and describe
how it enhances decision making.
 The levels of decision making will also be addressed, as
well as relationship issues between managers and
researchers.
 In addition, you should be prepared to discuss KM and how
it relates to business research.
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Decision-making
The levels of decision-making:
•Strategic – external, future oriented,
uncertainty and non-routine
•Tactical – operations oriented, planning and
control, shorter term
•Technical – control of routine tasks
Is anyone more important than others? Why or
why not?
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Steps in the decision-making
process
The decision-making process involves the following steps:
1. Problem recognition,
2. information search,
3. alternative evaluation, and
4. decision.
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What is business research?
Business research is a systematic, controlled,
empirical, and critical investigation of phenomena
of interest to managerial decision makers.
What does each of those words mean?
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Why is business research important?
Managers want quick, low-cost, timely, and
accurate information to solve managerial problems.
Researchers desire readily researchable questions
that can be studied with sound methodologies and
adequate resources in terms of time, money, and
personnel.
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Two key communication
tools
Two key communication tools used by researchers to
communicate with management:
 Research proposal and the research report.
 What does each document include?
 Which comes first?
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Research proposal & research
report
 Perhaps you have had experience with a research proposal
or research report.
 Can anyone share their involvement from work?
 For example, I have lead and managed a million dollar
research project with AT&T to make decisions about the
features and design of the yellow pages.
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Steps in the business research
process
1. Beginning the process (problem identification and
formulation),
2. Determination of research design,
3. Determination of data collection procedures,
4. Determination of analytical procedures, and
5. Research reporting and evaluation.
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Knowledge Management
Knowledge management (KM) is:
 Facilitating how an organization creates, generates,
stores, communicates, and utilizes its intellectual assets to
accomplish its objectives.
 Is there a definition of knowledge management that is
agreed upon by everyone?
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Knowledge management
strategies
 Does the organization you work for practice good KM?
Can you share examples?
 Benefits of KM include:
Encouraging innovation, increasing competitiveness,
improving customer service, enhancing employee
effectiveness and morale, creating a more effective
organization memory.
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Data, information, analytical
information, knowledge, & wisdom
Data, information, analytical information, knowledge, &
wisdom are different:
 Data – facts, observations
 Information – data arranged in a systematic way to yield
some order and meaning
 Knowledge – information in the mind – allowing it to be
transformed into action
 Wisdom – the epitome – knowledge and the ability and
willingness to apply that knowledge when and where
appropriate.
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Data Mining
What is data mining?
 A knowledge discovery process that extracts previously
unknown, actionable information from very large
databases or data warehouses.
Casinos are very good at data mining
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Any Questions?
???
Week 2 Assignment
Project (50 points)
Pre- Project Approval:
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You will need to provide a 1 page proposal for your project. You will need to define a problem within your
current work situation that requires action and the research to resolve. If you do not have a current
position select something from an old employer or something you see in your community.

You will Provide:
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(1) A Brief description of the type of decision needed to be made
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(2) Why you think this needs to be done
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(3) What is the impact if it is not done
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(4) Compile your outline into a MS Word Document and Submit in the Dropbox.
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Project Directions
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Present your outline in a business report using APA style. This report should be a minimum of 1 page in
text length, and you should support your position with at least three credible secondary sources.
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Wrap Up
 Remember you have assignments due this week.
 Due on Tuesday by 11:59 PM E.T.
 Next week:
 Basic Process of Scientific Inquiry
 Definition
 Discussion of Key terminology
 Make sure you have read Unit 3’s reading before the seminar
 Be prepared to answer questions
 For the next seminar think about:
 What is a construct?
 Can you name a theory?
You can contact me:
1) through my email: [email protected] ,
2) through AOL Instant Messaging
my AOL IM name is nknardi,
(put me on your buddy list)
3) through Second Life (email me to request my
user name if you use SL)
4) through the Live Chat Post in the Classroom
5) or through the “Instructor’s Office” link under
the Course Home page
My “Office Hours” for this term are as follow:
__________________________
Thank you…
Q & A…
Recording of this Seminar will be
available in the Archive.
THANK YOU
FOR
ATTENDING
SEE YOU IN THE DISCUSSION
THREAD QUESTIONS
AND IN NEXT WEEK’S
SEMINAR
Thank you
 I appreciate your time and attention during our 1 hour
seminar today. If you have questions, feel free to contact
me: [email protected] and I’ll be happy to help!
 See you in Class!
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Questions
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Thank you
 I appreciate your time and attention during our 1 hour
seminar today. If you have questions, feel free to contact
me: [email protected] and I’ll be happy to help!
 See you in Class!
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